The fourth CoM East (Covenant of Mayors East) communication training in Armenia brought together 30 participants from 16 communities in Yerevan on 9-10 March, expanding its programme this year to cover community branding, fact-checking, and countering climate disinformation alongside Covenant of Mayors East promotion.
The programme was designed for press secretaries and communication specialists of signatory communities. Topics were chosen to give participants a complete set of tools: from shaping a community’s green identity to engaging residents on climate action and navigating the local media landscape.
Armen Harutyunyan, General Director of the Union of Communities of Armenia, pointed to a gap the training series aims to close: “Local authorities often implement energy-saving projects that, over time, run into a wall of misinformation and public ignorance,” he said. “This series of seminars is exactly about that: how to make the community an active participant in the project.”
The Covenant of Mayors (CoM) is the world’s largest movement for local climate and energy actions. The initiative now gathers 13,000+ local and regional authorities across +140 countries committed to implementing EU climate and energy objectives.
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