<\/p>\n\n\n\n
(Praha 22. kv\u011btna 2026) \u010ce\u0161i letos pl\u00e1nuj\u00ed str\u00e1vit l\u00e9to hlavn\u011b doma. Podle aktu\u00e1ln\u00edho v\u00fdzkumu agentury CzechTourism po\u010d\u00edt\u00e1 s letn\u00ed dovolenou v tuzemsku 77 % osloven\u00fdch, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o 12procentn\u00edch bod\u016f. Naopak z\u00e1jem o zahrani\u010dn\u00ed cesty kles\u00e1. Do ciziny chce letos vyrazit zhruba polovina \u010cech\u016f, tedy o 8 p. b. m\u00e9n\u011b ne\u017e loni. Vedle ceny a kvality slu\u017eeb se do rozhodov\u00e1n\u00ed st\u00e1le v\u00fdrazn\u011bji prom\u00edt\u00e1 tak\u00e9 ot\u00e1zka bezpe\u010dnosti a jistoty p\u0159i cestov\u00e1n\u00ed. T\u00e9m\u011b\u0159 t\u0159etina lid\u00ed kv\u016fli aktu\u00e1ln\u00ed situaci na Bl\u00edzk\u00e9m v\u00fdchod\u011b preferuje bli\u017e\u0161\u00ed a bezpe\u010dn\u011bj\u0161\u00ed destinace a d\u016fkladn\u011bji zva\u017euje v\u00fdb\u011br m\u00edsta dovolen\u00e9. Trendem jsou del\u0161\u00ed pobyty, d\u016fraz na kvalitn\u00ed ubytov\u00e1n\u00ed a kombinace odpo\u010dinku, p\u0159\u00edrody a z\u00e1\u017eitk\u016f. Vypl\u00fdv\u00e1 to z <\/strong>nejnov\u011bj\u0161\u00edho pr\u016fzkumu<\/strong><\/a> agentury CzechTourism.<\/strong><\/p>\n\n\n\n Bezpe\u010d\u00ed, dostupnost i flexibilita hraj\u00ed st\u00e1le v\u011bt\u0161\u00ed roli<\/strong><\/p>\n\n\n\n Nej\u010dast\u011bj\u0161\u00edm c\u00edlem leto\u0161n\u00ed letn\u00ed dovolen\u00e9 v tuzemsku<\/a> je u\u017e tradi\u010dn\u011b Jiho\u010desk\u00fd<\/a> (26 %) a Jihomoravsk\u00fd<\/a> (25 %) kraj. N\u00e1sleduj\u00ed Moravskoslezsk\u00fd<\/a> (16 %) a St\u0159edo\u010desk\u00fd<\/a> kraj (15 %). Pr\u016fm\u011brn\u00e1 d\u00e9lka pobytu v tuzemsku letos dosahuje 11,7 dne, tedy t\u00e9m\u011b\u0159 o t\u0159i dny v\u00edce ne\u017e loni. Za dovolenou pl\u00e1nuj\u00ed \u010ce\u0161i utratit v pr\u016fm\u011bru 10 447 korun na osobu.<\/p>\n\n\n\n \u201ePotvrzuje se, \u017ee \u010ce\u0161i cht\u011bj\u00ed cestovat, ale z\u00e1rove\u0148 st\u00e1le v\u00edce p\u0159em\u00fd\u0161l\u00ed nad t\u00edm, kam pojedou a jak bezpe\u010dn\u011b se budou b\u011bhem dovolen\u00e9 c\u00edtit. Vedle ceny a kvality slu\u017eeb proto roste v\u00fdznam dostupnosti, flexibility a celkov\u00e9 jistoty p\u0159i cestov\u00e1n\u00ed. Pr\u00e1v\u011b v tom m\u00e1 \u010cesko velkou v\u00fdhodu. Lid\u00e9 se nav\u00edc cht\u011bj\u00ed b\u011bhem p\u00e1r dn\u00ed opravdu zastavit, odpo\u010dinout si a z\u00e1rove\u0148 za\u017e\u00edt co nejv\u00edc r\u016fznorod\u00fdch aktivit na jednom m\u00edst\u011b. Jinak \u0159e\u010deno \u2013 cht\u011bj\u00ed si u\u017e\u00edt sv\u00e9 zaslou\u017een\u00e9 volno naplno a vyplnit ho maximem toho, co \u010cesko nab\u00edz\u00ed. A rozhodn\u011b maj\u00ed z \u010deho vyb\u00edrat,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>.<\/p>\n\n\n\n Aktu\u00e1ln\u00ed situace ve sv\u011bt\u011b se do pl\u00e1nov\u00e1n\u00ed dovolen\u00fdch prom\u00edt\u00e1 i konkr\u00e9tn\u011bji. Zat\u00edmco 73 % respondent\u016f uvedlo, \u017ee situace na Bl\u00edzk\u00e9m v\u00fdchod\u011b jejich cestovn\u00ed pl\u00e1ny p\u0159\u00edmo neovlivnila, 28 % lid\u00ed dnes v\u00edce preferuje bli\u017e\u0161\u00ed a bezpe\u010dn\u011bj\u0161\u00ed destinace a 27 % p\u0159istupuje k v\u00fdb\u011bru dovolen\u00e9 opatrn\u011bji. Desetina osloven\u00fdch kv\u016fli krizi odlo\u017eila pl\u00e1novanou cestu, L\u00e9to ve znamen\u00ed pohody, pohybu a spole\u010dn\u00fdch z\u00e1\u017eitk\u016f<\/strong><\/p>\n\n\n\n Letn\u00ed dovolen\u00e1 se letos ponese hlavn\u011b ve znamen\u00ed odpo\u010dinku, pohybu v p\u0159\u00edrod\u011b a \u010dasu str\u00e1ven\u00e9ho s t\u011bmi nejbli\u017e\u0161\u00edmi. \u010ce\u0161i nej\u010dast\u011bji vyraz\u00ed s rodinou (38 %) nebo s partnerem \u010di partnerkou (38 %). P\u0159ibli\u017en\u011b 15 % respondent\u016f chce cestovat s p\u0159\u00e1teli a osm procent vyraz\u00ed na cesty s\u00f3lo.<\/p>\n\n\n\n Dominantn\u00edm typem dovolen\u00e9 z\u016fst\u00e1v\u00e1 odpo\u010dinkov\u00fd pobyt s leh\u010d\u00edmi sportovn\u00edmi aktivitami, kter\u00fd pl\u00e1nuj\u00ed \u010dty\u0159i z deseti \u010cech\u016f. N\u00e1sleduj\u00ed atrakce pro rodiny s d\u011btmi (13 %) a pasivn\u00ed relaxace (13 %). Z aktivit jsou obl\u00edben\u00e9 p\u0159edev\u0161\u00edm p\u011b\u0161\u00ed turistika (78 %), proch\u00e1zky v p\u0159\u00edrod\u011b (63 %), vodn\u00ed sporty, n\u00e1v\u0161t\u011bva aquapark\u016f nebo koup\u00e1n\u00ed (39 %) a krat\u0161\u00ed cyklov\u00fdlety (33 %).<\/p>\n\n\n\n \u201e\u010ce\u0161i st\u00e1le v\u00edce propojuj\u00ed aktivn\u00ed pohyb s relaxac\u00ed, gastronomi\u00ed nebo pozn\u00e1v\u00e1n\u00edm region\u016f. Vedle tradi\u010dn\u00ed p\u011b\u0161\u00ed turistiky roste obliba krat\u0161\u00edch pobyt\u016f kombinovan\u00fdch s wellness, n\u00e1v\u0161t\u011bvami m\u011bst, kulturn\u00edmi akcemi nebo lok\u00e1ln\u00ed gastronomi\u00ed. \u010cesko m\u00e1 v tomto sm\u011bru mimo\u0159\u00e1dn\u011b silnou a pestrou nab\u00eddku,\u201c<\/em> dopl\u0148uje vedouc\u00ed Institutu turismu agentury CzechTourism Petr Jane\u010dek<\/strong>.<\/p>\n\n\n\n Mlad\u0161\u00ed generace \u010dast\u011bji vyhled\u00e1v\u00e1 aktivn\u011bj\u0161\u00ed formy tr\u00e1ven\u00ed dovolen\u00e9, nap\u0159\u00edklad ferraty (12 %), trailov\u00e9 sjezdy (10 %) nebo sj\u00ed\u017ed\u011bn\u00ed \u0159ek (18 %). Naopak star\u0161\u00ed lid\u00e9 \u010dast\u011bji vyhled\u00e1vaj\u00ed odpo\u010dinek ve wellness a l\u00e1zn\u00edch nebo preferuj\u00ed klidn\u011bj\u0161\u00ed pobyty.<\/p>\n\n\n\n Co letos rozhoduje p\u0159i v\u00fdb\u011bru dovolen\u00e9? Cena, kvalita i doporu\u010den\u00ed<\/strong><\/p>\n\n\n\n P\u0159i v\u00fdb\u011bru dovolen\u00e9 rozhoduje p\u0159edev\u0161\u00edm cena (93 %), rozsah a kvalita poskytovan\u00fdch slu\u017eeb (92 %) a informace o ubytov\u00e1n\u00ed na webu (91 %). D\u016fle\u017eitou roli hraje tak\u00e9 lokalita, turistick\u00e9 atrakce v okol\u00ed nebo vlastn\u00ed zku\u0161enost. V\u00edce ne\u017e polovina respondent\u016f (55 %) se inspiruje doporu\u010den\u00edm zn\u00e1m\u00fdch a rodiny. Mlad\u0161\u00ed generace v\u00fdrazn\u011b \u010dast\u011bji vyu\u017e\u00edv\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 p\u0159i pl\u00e1nov\u00e1n\u00ed dovolen\u00e9 sleduje v\u00edce ne\u017e polovina lid\u00ed ve v\u011bku 18 a\u017e 29 let. Oproti tomu generace nad 60 let \u010derp\u00e1 inspiraci z cestopisn\u00fdch po\u0159ad\u016f. Tematick\u00e9 a cestovatelsk\u00e9 weby jsou pak jedn\u00edm z hlavn\u00edch zdroj\u016f pro respondenty s vysoko\u0161kolsk\u00fdm vzd\u011bl\u00e1n\u00edm.<\/p>\n\n\n\n T\u00e9m\u011b\u0159 polovina lid\u00ed letos vyraz\u00ed na nov\u00e9 m\u00edsto, kter\u00e9 dosud nenav\u0161t\u00edvila. Hlavn\u00edm dopravn\u00edm prost\u0159edkem z\u016fst\u00e1v\u00e1 auto nebo motorka (74 %), zhruba p\u011btina osloven\u00fdch vyu\u017eije vlak.<\/p>\n\n\n\n \u010ce\u0161i z\u00e1rove\u0148 st\u00e1le \u010dast\u011bji kombinuj\u00ed tradi\u010dn\u00ed inspiraci s digit\u00e1ln\u00edmi n\u00e1stroji. Na cest\u00e1ch hojn\u011b vyu\u017e\u00edvaj\u00ed mobiln\u00ed aplikace, p\u0159edev\u0161\u00edm Mapy.cz<\/a>\/Mapy.com<\/a> nebo Google Maps<\/a>. Mezi \u010dasto pou\u017e\u00edvan\u00e9 aplikace pat\u0159\u00ed tak\u00e9 Booking.com<\/a> nebo jeden z nejv\u011bt\u0161\u00edch turistick\u00fdch port\u00e1l\u016f, kter\u00fd provozuje agentura CzechTourism, Kudy z nudy<\/a>.<\/p>\n\n\n\n Ubytov\u00e1n\u00ed z\u016fst\u00e1v\u00e1 nejv\u011bt\u0161\u00ed polo\u017ekou letn\u00ed dovolen\u00e9<\/strong><\/p>\n\n\n\n Za letn\u00ed dovolenou v \u010cesku pl\u00e1nuj\u00ed \u010ce\u0161i utratit v pr\u016fm\u011bru 10 447 korun na osobu, tedy o 740 korun v\u00edce ne\u017e loni. T\u00e9m\u011b\u0159 polovinu t\u00e9to \u010d\u00e1stky (5 021 K\u010d) tvo\u0159\u00ed ubytov\u00e1n\u00ed. Nej\u010dast\u011bji lid\u00e9 vol\u00ed penziony (50 %) a hotely vy\u0161\u0161\u00ed kategorie se t\u0159emi a v\u00edce hv\u011bzdami (41 %). Obliba kvalitn\u011bj\u0161\u00edch typ\u016f ubytov\u00e1n\u00ed dlouhodob\u011b roste.<\/p>\n\n\n\n V\u00fdznamnou polo\u017ekou z\u016fst\u00e1v\u00e1 tak\u00e9 doprava a stravov\u00e1n\u00ed v restaurac\u00edch. V\u011bt\u0161ina \u00fa\u010dastn\u00edk\u016f v\u00fdzkumu ale v\u00fdrazn\u00e9 nav\u00fd\u0161en\u00ed rozpo\u010dtu nepl\u00e1nuje \u2013 46 % respondent\u016f po\u010d\u00edt\u00e1 s podobn\u00fdmi v\u00fddaji jako loni, zat\u00edmco p\u0159ibli\u017en\u011b p\u011btina o\u010dek\u00e1v\u00e1 vy\u0161\u0161\u00ed n\u00e1klady. M\u00e9n\u011b chce letos utratit 10 % osloven\u00fdch.<\/p>\n\n\n\n Letn\u00ed dovolenou v zahrani\u010d\u00ed letos pl\u00e1nuje 49 % \u010cech\u016f. Nej\u010dast\u011bji zam\u00ed\u0159\u00ed do It\u00e1lie (21 %), \u0158ecka (20 %), Chorvatska, \u0160pan\u011blska (shodn\u011b 16 %) nebo na Slovensko (15 %). Do Spojen\u00fdch arabsk\u00fdch emir\u00e1t\u016f se chyst\u00e1 vycestovat 1 % respondent\u016f.<\/p>\n\n\n\n Pr\u016fm\u011brn\u00e1 d\u00e9lka zahrani\u010dn\u00ed dovolen\u00e9 dosahuje 10,8 dne a pr\u016fm\u011brn\u00e9 n\u00e1klady \u010din\u00ed 22 741 korun na osobu. Z toho je nejv\u011bt\u0161\u00ed polo\u017ekou ubytov\u00e1n\u00ed (46 %), doprava (17 %) a stravov\u00e1n\u00ed v restaurac\u00edch (11 %). Hlavn\u00edm dopravn\u00edm prost\u0159edkem z\u016fst\u00e1v\u00e1 letadlo (50 %), n\u00e1sledovan\u00e9 autem nebo motorkou (34 %). Mezi obl\u00edben\u00e9 aktivity pat\u0159\u00ed leh\u010d\u00ed proch\u00e1zky (62 %) nebo p\u011b\u0161\u00ed turistika (60 %). V ubytov\u00e1n\u00ed pak vedou hotely se t\u0159emi a v\u00edce hv\u011bzdami (58 %). Do ciziny lid\u00e9 vyraz\u00ed nej\u010dast\u011bji s partnerem \u010di partnerkou (39 %) nebo s rodinou (38 %).<\/p>\n\n\n\n Respondenti, kte\u0159\u00ed letos do zahrani\u010d\u00ed nepojedou, nej\u010dast\u011bji uv\u00e1d\u011bj\u00ed jako d\u016fvod nedostatek financ\u00ed (40 %) nebo obavy z n\u00e1hl\u00fdch zm\u011bn podm\u00ednek cestov\u00e1n\u00ed (31 %).<\/p>\n\n\n\n K l\u00e9tu pat\u0159\u00ed festivaly<\/strong><\/p>\n\n\n\n Festivaly, koncerty nebo kulturn\u00ed akce z\u016fst\u00e1vaj\u00ed obl\u00edbenou sou\u010d\u00e1st\u00ed letn\u00edch dovolen\u00fdch, i kdy\u017e pro v\u011bt\u0161inu \u010cech\u016f nejsou hlavn\u00edm d\u016fvodem k cestov\u00e1n\u00ed. P\u011btina osloven\u00fdch je nav\u0161t\u00edv\u00ed, pokud se konaj\u00ed v m\u00edst\u011b pobytu, a dal\u0161\u00edch 5 % pl\u00e1nuje dovolenou p\u0159\u00edmo podle festivalov\u00e9ho programu. Nejv\u011bt\u0161\u00ed oblib\u011b se t\u011b\u0161\u00ed hudebn\u00ed festivaly a koncerty (60 %), kulturn\u00ed a historick\u00e9 akce (39 %) nebo gastronomick\u00e9 festivaly (33 %). Potvrzuje se tak, \u017ee lid\u00e9 cht\u011bj\u00ed b\u011bhem l\u00e9ta kombinovat odpo\u010dinek s atmosf\u00e9rou z\u00e1\u017eitkov\u00fdch akc\u00ed a objevov\u00e1n\u00edm region\u00e1ln\u00ed kultury i gastronomie.<\/p>\n\n\n\n (Praha 22. kv\u011btna 2026) \u010ce\u0161i letos pl\u00e1nuj\u00ed str\u00e1vit l\u00e9to hlavn\u011b doma. Podle aktu\u00e1ln\u00edho v\u00fdzkumu agentury CzechTourism po\u010d\u00edt\u00e1 s letn\u00ed dovolenou v tuzemsku 77 % osloven\u00fdch, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o 12procentn\u00edch bod\u016f. Naopak z\u00e1jem o zahrani\u010dn\u00ed cesty kles\u00e1. Do ciziny chce letos vyrazit zhruba polovina \u010cech\u016f, tedy o 8 p. b. m\u00e9n\u011b ne\u017e loni. Vedle…<\/p>\n","protected":false},"author":1,"featured_media":97225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,998],"tags":[734,4814],"class_list":["post-97224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-novinky","tag-czech-republic","tag-turism"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/97224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=97224"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/97224\/revisions"}],"predecessor-version":[{"id":97229,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/97224\/revisions\/97229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/97225"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=97224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=97224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=97224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
7 % respondent\u016f zm\u011bnilo p\u016fvodn\u011b vybranou destinaci a 4 % svou dovolenou zru\u0161ila.<\/p>\n\n\n\nDo zahrani\u010d\u00ed letos zam\u00ed\u0159\u00ed m\u00e9n\u011b \u010cech\u016f ne\u017e loni<\/h2>\n\n\n\n
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