{"id":96584,"date":"2026-05-11T12:42:48","date_gmt":"2026-05-11T09:42:48","guid":{"rendered":"https:\/\/orer.eu\/?p=96584"},"modified":"2026-05-11T12:44:04","modified_gmt":"2026-05-11T09:44:04","slug":"cesko-bodovalo-ve-spanelsku-ctenari-national-geographic-ho-zaradili-mezi-nejlepsi-svetove-destinace","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2026\/05\/11\/cesko-bodovalo-ve-spanelsku-ctenari-national-geographic-ho-zaradili-mezi-nejlepsi-svetove-destinace\/","title":{"rendered":"\u010cesko bodovalo ve \u0160pan\u011blsku. \u010cten\u00e1\u0159i National Geographic ho za\u0159adili mezi nejlep\u0161\u00ed sv\u011btov\u00e9 destinace"},"content":{"rendered":"\n

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(Praha 11. kv\u011btna 2026) \u010cesko slav\u00ed v\u00fdrazn\u00fd \u00fasp\u011bch na \u0161pan\u011blsk\u00e9 cestovatelsk\u00e9 sc\u00e9n\u011b. Na slavnostn\u00edm p\u0159ed\u00e1v\u00e1n\u00ed cen Viajes National Geographic Awards 2026 v Barcelon\u011b p\u0159evzala \u0159editelka Zahrani\u010dn\u00edho zastoupen\u00ed CzechTourism pro \u0160pan\u011blsko Mark\u00e9ta Lehe\u010dkov\u00e1 zvl\u00e1\u0161tn\u00ed ocen\u011bn\u00ed Menci\u00f3n especial v kategorii Mezin\u00e1rodn\u00ed destinace. Podle \u010dten\u00e1\u0159\u016f presti\u017en\u00edho magaz\u00ednu Viajes National Geographic se tak \u010cesko za\u0159adilo mezi nejatraktivn\u011bj\u0161\u00ed m\u00edsta sv\u011bta. Pomyslnou zlatou p\u0159\u00ed\u010dku letos z\u00edskala Angola, \u010cesko si odv\u00e1\u017e\u00ed \u201est\u0159\u00edbrnou medaili\u201c.<\/strong><\/p>\n\n\n\n

Ceny \u010dten\u00e1\u0159\u016f Viajes National Geographic<\/a> pat\u0159\u00ed mezi nejpresti\u017en\u011bj\u0161\u00ed ocen\u011bn\u00ed v oblasti cestov\u00e1n\u00ed a lifestyle ve \u0160pan\u011blsku. Ka\u017edoro\u010dn\u011b vyzdvihuj\u00ed nejzaj\u00edmav\u011bj\u0161\u00ed destinace, hotely a turistick\u00e9 projekty na n\u00e1rodn\u00ed i mezin\u00e1rodn\u00ed \u00farovni. Ve \u010dtvrt\u00e9m ro\u010dn\u00edku sout\u011b\u017ee rozhodovali \u010dten\u00e1\u0159i, online komunita i redak\u010dn\u00ed specialist\u00e9 magaz\u00ednu. Organiz\u00e1to\u0159i letos ocenili nejlep\u0161\u00ed projekty ve 14 kategori\u00edch a vedle atraktivity destinac\u00ed zohlednili tak\u00e9 kvalitu slu\u017eeb, autenticitu nebo d\u016fraz na udr\u017eitelnost.<\/p>\n\n\n\n

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\u00dasp\u011bch, za kter\u00fdm stoj\u00ed dlouhodob\u00e1 pr\u00e1ce<\/strong><\/p>\n\n\n\n

Zvl\u00e1\u0161tn\u00ed uzn\u00e1n\u00ed potvrzuje rostouc\u00ed popularitu \u010ceska na \u0161pan\u011blsk\u00e9m trhu i dlouhodobou pr\u00e1ci agentury CzechTourism, kter\u00e1 na\u0161i zemi p\u0159edstavuje tamn\u00edm turist\u016fm jako modern\u00ed, bezpe\u010dnou a rozmanitou destinaci s pestrou nab\u00eddkou z\u00e1\u017eitk\u016f.<\/p>\n\n\n\n

\u201eToto ocen\u011bn\u00ed je pro n\u00e1s velkou radost\u00ed a z\u00e1rove\u0148 d\u016fkazem, \u017ee \u010cesko m\u00e1 ve \u0160pan\u011blsku velmi silnou pozici. Je za t\u00edm mimo jin\u00e9 skv\u011ble odveden\u00e1 pr\u00e1ce na\u0161eho tamn\u00edho zahrani\u010dn\u00edho zastoupen\u00ed, kter\u00e9 systematicky posiluje pov\u011bdom\u00ed o \u010cesku jako o zemi pln\u00e9 kultury, gastronomie, jedine\u010dn\u00fdch z\u00e1\u017eitk\u016f i kr\u00e1sn\u00e9 p\u0159\u00edrody. Velk\u00fd d\u00edk pat\u0159\u00ed cel\u00e9mu t\u00fdmu i partner\u016fm a m\u00e9di\u00edm, d\u00edky kter\u00fdm se n\u00e1m da\u0159\u00ed oslovovat st\u00e1le nov\u00e9 cestovatele,\u201c <\/em>\u0159\u00edk\u00e1 \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>.<\/p>\n\n\n\n

Ocen\u011bn\u00ed nav\u00edc p\u0159ich\u00e1z\u00ed symbolicky v roce, kdy si Zahrani\u010dn\u00ed zastoupen\u00ed CzechTourism ve \u0160pan\u011blsku<\/a> p\u0159ipom\u00edn\u00e1 25 let sv\u00e9ho p\u016fsoben\u00ed.<\/p>\n\n\n\n

\u201eM\u00e1m obrovskou radost, \u017ee \u010cesko z\u00edskalo toto ocen\u011bn\u00ed pr\u00e1v\u011b od \u010dten\u00e1\u0159\u016f presti\u017en\u00edho magaz\u00ednu Viajes National Geographic. Je to pro n\u00e1s sign\u00e1l, \u017ee \u0160pan\u011bl\u00e9 vn\u00edmaj\u00ed tuzemsko jako atraktivn\u00ed m\u00edsto pro sv\u00e9 budouc\u00ed cesty. L\u00e1k\u00e1 je kombinace historick\u00fdch m\u011bst a pam\u00e1tek, kr\u00e1sn\u00e9 p\u0159\u00edrody, mo\u017enost\u00ed aktivn\u00edho odpo\u010dinku i st\u00e1le zaj\u00edmav\u011bj\u0161\u00ed gastronomie. Velmi n\u00e1s t\u011b\u0161\u00ed tak\u00e9 to, \u017ee \u010d\u00e1st hlas\u016f p\u0159i\u0161la od lid\u00ed, kte\u0159\u00ed u\u017e \u010cesko nav\u0161t\u00edvili, maj\u00ed s n\u00edm osobn\u00ed zku\u0161enost a cht\u011bj\u00ed se k n\u00e1m znovu vr\u00e1tit,\u201c <\/em>dod\u00e1v\u00e1 Mark\u00e9ta Lehe\u010dkov\u00e1<\/strong>.<\/p>\n\n\n\n

Spolupr\u00e1ce s Viajes National Geographic<\/h2>\n\n\n\n

CzechTourism spolupracuje s magaz\u00ednem Viajes National Geographic u\u017e od za\u010d\u00e1tku sv\u00e9ho p\u016fsoben\u00ed na \u0161pan\u011blsk\u00e9m trhu. Redakto\u0159i magaz\u00ednu b\u011bhem let nav\u0161t\u00edvili nejen Prahu<\/a>, ale tak\u00e9 \u0159adu dal\u0161\u00edch region\u016f a m\u00edst po cel\u00e9m \u010cesku. Na z\u00e1klad\u011b t\u011bchto cest vznikla \u0159ada report\u00e1\u017e\u00ed<\/a> a inspirativn\u00edch \u010dl\u00e1nk\u016f<\/a> p\u0159edstavuj\u00edc\u00edch \u010cesko \u0161pan\u011blsk\u00fdm \u010dten\u00e1\u0159\u016fm. Mezi posledn\u00ed v\u00fdrazn\u00e9 spolupr\u00e1ce pat\u0159il nap\u0159\u00edklad tematick\u00fd projekt zam\u011b\u0159en\u00fd na cestov\u00e1n\u00ed autem po \u010cesku<\/a>, kter\u00fd magaz\u00edn publikoval v lo\u0148sk\u00e9m roce.<\/p>\n\n\n\n

\u0160pan\u011blsko jako stabiln\u00ed trh s chut\u00ed objevovat \u010cesko<\/strong><\/p>\n\n\n\n

\u0160pan\u011blsko pat\u0159\u00ed mezi dlouhodob\u011b stabiln\u00ed a siln\u00e9 trhy. V roce 2025 zam\u00ed\u0159ilo do tuzemsk\u00fdch hromadn\u00fdch ubytovac\u00edch za\u0159\u00edzen\u00ed t\u00e9m\u011b\u0159 280 tis\u00edc tamn\u00edch turist\u016f, kte\u0159\u00ed u n\u00e1s str\u00e1vili bezm\u00e1la 790 tis\u00edc noc\u00ed a z\u016fst\u00e1vali v pr\u016fm\u011bru 3,8 dne. Nej\u010dast\u011bji m\u00ed\u0159ili do Prahy, kde tak\u00e9 tr\u00e1v\u00ed nejv\u00edce noc\u00ed. Nejdel\u0161\u00ed pobyty v\u0161ak eviduj\u00ed Olomouck\u00fd kraj<\/a>, Kraj Vyso\u010dina<\/a> a Karlovarsk\u00fd kraj<\/a>. Trend tak potvrzuje rostouc\u00ed z\u00e1jem o regiony mimo hlavn\u00ed turistick\u00e9 trasy.<\/p>\n\n\n\n

\u0160pan\u011bl\u00e9 maj\u00ed r\u00e1di j\u00eddlo a r\u00e1di ochutn\u00e1vaj\u00ed nov\u00e9 pokrmy, proto i u n\u00e1s \u010dasto vyhled\u00e1vaj\u00ed gastro z\u00e1\u017eitky<\/a>. Pat\u0159\u00ed mezi n\u00e1rody, kter\u00e9 jezd\u00ed za kulturou<\/a>, nav\u0161t\u011bvuj\u00ed koncerty, l\u00edb\u00ed se jim opera, balet nebo t\u0159eba \u010dern\u00e9 divadlo. Zv\u00fd\u0161it jejich z\u00e1jem o tuzemsko pom\u00e1h\u00e1 propagace zam\u011b\u0159en\u00e1 na zdej\u0161\u00ed pam\u00e1tky zapsan\u00e9 v UNESCO<\/a>, hrady \u010di z\u00e1mky. V posledn\u00edch letech se p\u0159ed pobytem v \u010cesku i b\u011bhem n\u011bj, zaj\u00edmaj\u00ed o na\u0161i p\u0159\u00edrodu<\/a> a mo\u017enosti aktivn\u00edho turismu<\/a>, kdy preferuj\u00ed zejm\u00e9na hiking nebo cyklistiku<\/a>.<\/p>\n\n\n\n

CzechTourism dlouhodob\u011b pracuje na posilov\u00e1n\u00ed image \u010ceska ve \u0160pan\u011blsku, nap\u0159\u00edklad prost\u0159ednictv\u00edm strategick\u00fdch medi\u00e1ln\u00edch kampan\u00ed, spolupr\u00e1ce s tv\u016frci online obsahu a prezentac\u00ed \u010desk\u00fdch region\u016f na specializovan\u00fdch akc\u00edch. V r\u00e1mci veletrh\u016f, jako je nap\u0159. FITUR Madrid<\/a>, pravideln\u011b prob\u00edhaj\u00ed kl\u00ed\u010dov\u00e1 jedn\u00e1n\u00ed s velk\u00fdmi touroper\u00e1tory a cestovn\u00edmi kancel\u00e1\u0159emi, kter\u00e9 maj\u00ed potenci\u00e1l p\u0159iv\u00e9st do \u010ceska dal\u0161\u00ed tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f z t\u00e9to zem\u011b.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

(Praha 11. kv\u011btna 2026) \u010cesko slav\u00ed v\u00fdrazn\u00fd \u00fasp\u011bch na \u0161pan\u011blsk\u00e9 cestovatelsk\u00e9 sc\u00e9n\u011b. Na slavnostn\u00edm p\u0159ed\u00e1v\u00e1n\u00ed cen Viajes National Geographic Awards 2026 v Barcelon\u011b p\u0159evzala \u0159editelka Zahrani\u010dn\u00edho zastoupen\u00ed CzechTourism pro \u0160pan\u011blsko Mark\u00e9ta Lehe\u010dkov\u00e1 zvl\u00e1\u0161tn\u00ed ocen\u011bn\u00ed Menci\u00f3n especial v kategorii Mezin\u00e1rodn\u00ed destinace. Podle \u010dten\u00e1\u0159\u016f presti\u017en\u00edho magaz\u00ednu Viajes National Geographic se tak \u010cesko za\u0159adilo mezi nejatraktivn\u011bj\u0161\u00ed m\u00edsta sv\u011bta….<\/p>\n","protected":false},"author":1,"featured_media":96593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,998],"tags":[5115],"class_list":["post-96584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-novinky","tag-czech-tourism"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/96584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=96584"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/96584\/revisions"}],"predecessor-version":[{"id":96597,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/96584\/revisions\/96597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/96593"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=96584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=96584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=96584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}