<\/p>\n\n\n\n
(Praha, 3. b\u0159ezna 2026) <\/strong>Sv\u011bt cestov\u00e1n\u00ed se znovu setk\u00e1v\u00e1 v Berl\u00edn\u011b a \u010cesko je u toho. ITB Berl\u00edn, jeden z nejv\u00fdznamn\u011bj\u0161\u00edch B2B veletrh\u016f cestovn\u00edho ruchu na sv\u011bt\u011b, pr\u00e1v\u011b zahajuje sv\u016fj jubilejn\u00ed 60. ro\u010dn\u00edk. Na pln\u011b obsazen\u00e9m v\u00fdstavi\u0161ti se od 3. \u2013 5. b\u0159ezna 2026 p\u0159edstavuje p\u0159es 5 800 vystavovatel\u016f z v\u00edce ne\u017e 170 zem\u00ed sv\u011bta. \u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013 CzechTourism zde spolu s partnery aktivn\u011b prezentuje \u010cesko jako modern\u00ed, inspirativn\u00ed a udr\u017eitelnou destinaci.<\/strong><\/p>\n\n\n\n \u010cesko se na ITB Berl\u00edn<\/a> prezentuje jako zem\u011b, kter\u00e1 propojuje tradici s modern\u00edmi trendy. N\u00e1v\u0161t\u011bvn\u00edk\u016fm ukazuje ikonick\u00e9 pam\u00e1tky i m\u00e9n\u011b zn\u00e1m\u00e9 regiony, aktivn\u00ed dovolenou, l\u00e1ze\u0148stv\u00ed nebo dynamicky rostouc\u00ed gastronomii. Z\u00e1rove\u0148 zd\u016fraz\u0148uje udr\u017eitelnost<\/a> a inovace, kter\u00e9 st\u00e1le v\u00edce formuj\u00ed cestov\u00e1n\u00ed. Aktivn\u00ed prezentace \u010ceska na mezin\u00e1rodn\u00edch veletrz\u00edch a dal\u0161\u00ed rozvoj cestovn\u00edho ruchu pat\u0159\u00ed i mezi priority Ministerstva pro m\u00edstn\u00ed rozvoj.<\/p>\n\n\n\n \u201eCestovn\u00ed ruch pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e9 oblasti na\u0161eho resortu. Turismus m\u016f\u017ee p\u0159in\u00e9st do \u010cesk\u00e9 republiky stovky milion\u016f korun ro\u010dn\u011b a z\u00e1rove\u0148 pom\u00e1h\u00e1 rozvoji region\u016f. Pova\u017euji proto za d\u016fle\u017eit\u00e9 inspirovat se i v zahrani\u010d\u00ed. R\u00e1da jsem proto p\u0159ijala pozv\u00e1n\u00ed veletrh ITB Berl\u00edn, a v\u011b\u0159\u00edm, \u017ee zde spolu s kolegy na\u010derp\u00e1me mnoho zaj\u00edmav\u00fdch podn\u011bt\u016f,\u201c<\/em> \u0159\u00edk\u00e1 ministryn\u011b pro m\u00edstn\u00ed rozvoj Zuzana Mr\u00e1zov\u00e1<\/strong>.<\/p>\n\n\n\n \u201eNa ITB Berl\u00edn p\u0159edstavujeme \u010cesko jako zemi, kter\u00e1 nab\u00edz\u00ed v\u00edc ne\u017e jen tradi\u010dn\u00ed turistick\u00e9 c\u00edle. Ukazujeme pestrost region\u016f, autentick\u00e9 z\u00e1\u017eitky i nov\u00e9 trendy, jako je udr\u017eiteln\u00fd turismus nebo koncept farm-to-table. Na\u0161\u00edm c\u00edlem je motivovat n\u00e1v\u0161t\u011bvn\u00edky, aby objevovali \u010cesko v cel\u00e9 jeho rozmanitosti a vraceli se za nov\u00fdmi z\u00e1\u017eitky,\u201c<\/em> dopl\u0148uje \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>, kter\u00fd v r\u00e1mci veletrhu vystoup\u00ed i v panelov\u00e9 diskusi Evropsk\u00e9 komise pro cestovn\u00ed ruch<\/a> (ETC), jej\u00edm\u017e obsahem budou aktu\u00e1ln\u00ed v\u00fdzvy glob\u00e1ln\u00edho turismu.<\/p>\n\n\n\n \u010cesk\u00e1 expozice o rozloze 180 m\u00b2 p\u0159iv\u00e1d\u00ed do Berl\u00edna 27 spoluvystavovatel\u016f z \u0159ad tuzemsk\u00fdch region\u016f, hotel\u016f, dopravc\u016f i destina\u010dn\u00edch spole\u010dnost\u00ed. Premi\u00e9rov\u011b se \u010cesko p\u0159edstavuje s konceptem nov\u00e9 kampan\u011b Feel Free<\/em><\/a> \u2013 Spirit of Czechia<\/em>. Ta ukazuje \u010cesko jako destinaci plnou pohody, autenticity a jedine\u010dn\u00fdch z\u00e1\u017eitk\u016f a stav\u00ed na \u010dty\u0159ech pil\u00ed\u0159\u00edch \u2013 kulturn\u00edm d\u011bdictv\u00ed, dostupnosti, kvalit\u011b a jedine\u010dn\u00e9 atmosf\u00e9\u0159e. Koncept pracuje s motivem svobody, jak \u010cesko pro\u017e\u00edt podle vlastn\u00edho tempa a z\u00e1jm\u016f.<\/p>\n\n\n\n N\u011bmecko pat\u0159\u00ed dlouhodob\u011b mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed zdrojov\u00e9 trhy pro \u010cesko a z\u00e1rove\u0148 mezi nejstabiln\u011bj\u0161\u00ed. V roce 2025 se pro n\u00e1v\u0161t\u011bvu tuzemska rozhodlo p\u0159es 2,3 milionu tamn\u00edch turist\u016f, kte\u0159\u00ed u n\u00e1s str\u00e1vili bezm\u00e1la 6,5 milionu noc\u00ed. V pr\u016fm\u011bru v \u010cesku z\u016fst\u00e1vaj\u00ed t\u00e9m\u011b\u0159 \u010dty\u0159i dny. Nej\u010dast\u011bji m\u00ed\u0159\u00ed do Prahy<\/a>, Karlovarsk\u00e9ho<\/a>, Plze\u0148sk\u00e9ho<\/a> a Jiho\u010desk\u00e9ho<\/a> kraje. Nejdel\u0161\u00ed pobyty pak tr\u00e1v\u00ed v l\u00e1ze\u0148sk\u00fdch regionech<\/a>, zejm\u00e9na na Karlovarsku. Jejich oblib\u011b se t\u011b\u0161\u00ed i tuzemsk\u00e9 hory.<\/p>\n\n\n\n Data z\u00e1rove\u0148 ukazuj\u00ed, \u017ee se m\u011bn\u00ed struktura n\u011bmeck\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f. Vedle tradi\u010dn\u00edho m\u011bstsk\u00e9ho turismu roste jejich z\u00e1jem o aktivn\u00ed dovolenou<\/a>, region\u00e1ln\u00ed kuchyni i autentick\u00e9 z\u00e1\u017eitky mimo hlavn\u00ed turistick\u00e1 centra. N\u011bmci b\u011bhem pobytu nej\u010dast\u011bji vyhled\u00e1vaj\u00ed gastronomii (38 %), kulturn\u00ed pam\u00e1tky (36 %), p\u011b\u0161\u00ed turistiku (31 %) nebo p\u0159\u00edrodn\u00ed zaj\u00edmavosti (30 %). Typick\u00fdm rysem n\u011bmeck\u00e9ho trhu je vysok\u00fd pod\u00edl opakovan\u00fdch n\u00e1v\u0161t\u011bv. V\u00edce ne\u017e polovina N\u011bmc\u016f nav\u0161t\u011bvuje \u010cesko n\u011bkolikr\u00e1t b\u011bhem roku a 14 % se k n\u00e1m vrac\u00ed dokonce minim\u00e1ln\u011b jednou m\u011bs\u00ed\u010dn\u011b. A\u017e 68 % z n\u011bmeck\u00fdch cestovatel\u016f p\u0159itom vych\u00e1z\u00ed z vlastn\u00ed zku\u0161enosti, co\u017e potvrzuje silnou loajalitu k destinaci. Nej\u010dast\u011bji cestuj\u00ed ve dvojici (52 %) nebo s rodinou (18 %). N\u011bme\u010dt\u00ed turist\u00e9 pat\u0159\u00ed mezi ekonomicky v\u00fdznamn\u00e9 n\u00e1v\u0161t\u011bvn\u00edky. Jejich pr\u016fm\u011brn\u00e1 \u00fatrata na osobu a den \u010din\u00ed 2 119 K\u010d, p\u0159i\u010dem\u017e zhruba polovina v\u00fddaj\u016f p\u0159ipad\u00e1 na \u00fatraty b\u011bhem pobytu.<\/p>\n\n\n\n \u201eN\u011bme\u010dt\u00ed turist\u00e9 pat\u0159\u00ed k na\u0161im nejv\u011brn\u011bj\u0161\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016fm a jejich v\u00fdznam pro \u010desk\u00fd cestovn\u00ed ruch je kl\u00ed\u010dov\u00fd. Opakovan\u00e9 n\u00e1v\u0161t\u011bvy sv\u011bd\u010d\u00ed o tom, \u017ee v\u011bt\u0161ina n\u011bmeck\u00fdch host\u016f k n\u00e1m p\u0159ij\u00ed\u017ed\u00ed ze sousedn\u00edch spolkov\u00fdch zem\u00ed Saska a Bavorska. I proto letos pl\u00e1nujeme \u0159adu p\u0159eshrani\u010dn\u00edch projekt\u016f \u2013 od spole\u010dn\u00fdch cest pro novin\u00e1\u0159e a blogery do <\/em>\u010cesko\u2011Sask\u00e9ho \u0160v\u00fdcarska<\/em><\/a> a pod\u00e9l <\/em>Labsk\u00e9 stezky<\/em><\/a> a\u017e po aktivity zam\u011b\u0159en\u00e9 na gastronomii,\u201c <\/em>dod\u00e1v\u00e1 \u0159editelka <\/strong>Zahrani\u010dn\u00edho zastoupen\u00ed CzechTourism v N\u011bmecku<\/strong><\/a> Mark\u00e9ta Chaloupkov\u00e1<\/strong>.<\/p>\n\n\n\n ITB Berl\u00edn: glob\u00e1ln\u00ed meeting point<\/strong><\/p>\n\n\n\n ITB Berl\u00edn dlouhodob\u011b potvrzuje svou roli kl\u00ed\u010dov\u00e9ho setk\u00e1n\u00ed profesion\u00e1l\u016f z cel\u00e9ho sv\u011bta. Organiz\u00e1to\u0159i po\u010d\u00edtaj\u00ed, \u017ee na n\u011bj zam\u00ed\u0159\u00ed p\u0159es 100 000 odborn\u00edk\u016f z oboru a p\u0159ibli\u017en\u011b 3 000 novin\u00e1\u0159\u016f a tv\u016frc\u016f obsahu, p\u0159i\u010dem\u017e pouze desetina vystavovatel\u016f poch\u00e1z\u00ed z N\u011bmecka. Veletrh tak jasn\u011b podtrhuje sv\u016fj mezin\u00e1rodn\u00ed charakter i v\u00fdznam Berl\u00edna jako centra glob\u00e1ln\u00edho turismu.<\/p>\n\n\n\n (Praha, 3. b\u0159ezna 2026) Sv\u011bt cestov\u00e1n\u00ed se znovu setk\u00e1v\u00e1 v Berl\u00edn\u011b a \u010cesko je u toho. ITB Berl\u00edn, jeden z nejv\u00fdznamn\u011bj\u0161\u00edch B2B veletrh\u016f cestovn\u00edho ruchu na sv\u011bt\u011b, pr\u00e1v\u011b zahajuje sv\u016fj jubilejn\u00ed 60. ro\u010dn\u00edk. Na pln\u011b obsazen\u00e9m v\u00fdstavi\u0161ti se od 3. \u2013 5. b\u0159ezna 2026 p\u0159edstavuje p\u0159es 5 800 vystavovatel\u016f z v\u00edce ne\u017e 170 zem\u00ed sv\u011bta. \u010cesk\u00e1…<\/p>\n","protected":false},"author":1,"featured_media":92761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[401,998,405],"tags":[],"class_list":["post-92752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceske-armenske-zpravy","category-novinky","category-regionalni-zpravy"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/92752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=92752"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/92752\/revisions"}],"predecessor-version":[{"id":92765,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/92752\/revisions\/92765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/92761"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=92752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=92752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=92752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u010cesko jako destinace z\u00e1\u017eitk\u016f i inovac\u00ed<\/h2>\n\n\n\n
Vedle obchodn\u00edch jedn\u00e1n\u00ed nab\u00edz\u00ed \u010desk\u00fd st\u00e1nek i atraktivn\u00ed doprovodn\u00fd program. Nechyb\u00ed networkingov\u00e1 setk\u00e1n\u00ed Get Together<\/strong>, tradi\u010dn\u00ed \u201eHappy Hour\u201c s ochutn\u00e1vkou \u010desk\u00e9ho piva ani uk\u00e1zky skl\u00e1\u0159sk\u00e9ho \u0159emesla zna\u010dky R\u00fcckl. Tyto form\u00e1ty dlouhodob\u011b pom\u00e1haj\u00ed navazovat nov\u00e9 kontakty a rozv\u00edjet spolupr\u00e1ci se zahrani\u010dn\u00edmi partnery. Neform\u00e1ln\u00ed setk\u00e1n\u00ed s \u010depovan\u00fdm pivem z Plze\u0148sk\u00e9ho Prazdroje pat\u0159\u00ed u\u017e k vyhled\u00e1van\u00fdm moment\u016fm veletrhu a tvo\u0159\u00ed v\u00fdraznou sou\u010d\u00e1st programu v hale 11.2, kde lid\u00e9 \u010deskou expozici najdou.<\/h2>\n\n\n\n
N\u011bmecko jako kl\u00ed\u010dov\u00fd trh pro \u010cesko<\/h2>\n\n\n\n
Program se zam\u011b\u0159uje na digitalizaci, travel tech a odpov\u011bdn\u00e9 cestov\u00e1n\u00ed \u2013 t\u00e9mata, kter\u00e1 odpov\u00eddaj\u00ed o\u010dek\u00e1v\u00e1n\u00edm sou\u010dasn\u00fdch cestovatel\u016f i sm\u011b\u0159ov\u00e1n\u00ed cel\u00e9ho odv\u011btv\u00ed. Pro \u010cesko p\u0159edstavuje ITB Berl\u00edn d\u016fle\u017eitou p\u0159\u00edle\u017eitost, jak pos\u00edlit svou pozici na zahrani\u010dn\u00edch trz\u00edch, rozv\u00edjet obchodn\u00ed spolupr\u00e1ci a potvrdit svou atraktivitu jako destinace, kter\u00e1 nab\u00edz\u00ed pestrou \u0161k\u00e1lu z\u00e1\u017eitk\u016f \u2013 od historie p\u0159es p\u0159\u00edrodu a\u017e po modern\u00ed gastronomii.<\/pre>\n","protected":false},"excerpt":{"rendered":"