{"id":92465,"date":"2026-02-28T15:00:27","date_gmt":"2026-02-28T12:00:27","guid":{"rendered":"https:\/\/orer.eu\/?p=92465"},"modified":"2026-02-28T15:16:01","modified_gmt":"2026-02-28T12:16:01","slug":"cesko-laka-stale-vice-turistu-rekordni-vysledky-silne-kampane-a-nove-prilezitosti-pro-rok-2026","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2026\/02\/28\/cesko-laka-stale-vice-turistu-rekordni-vysledky-silne-kampane-a-nove-prilezitosti-pro-rok-2026\/","title":{"rendered":"\u010cesko l\u00e1k\u00e1 st\u00e1le v\u00edce turist\u016f. Rekordn\u00ed v\u00fdsledky, siln\u00e9 kampan\u011b a nov\u00e9 p\u0159\u00edle\u017eitosti pro rok 2026"},"content":{"rendered":"\n

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(Praha 26. \u00fanora 2026) Cestovn\u00ed ruch v \u010cesku m\u00e1 za sebou mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd rok. Po n\u00e1vratu na p\u0159edpandemickou \u00farove\u0148 d\u00e1l roste, p\u0159ekon\u00e1v\u00e1 historick\u00e1 maxima a potvrzuje svou d\u016fle\u017eitou roli pro ekonomiku i regiony. \u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013 CzechTourism na tento trend navazuje intenzivn\u00edmi marketingov\u00fdmi aktivitami, nov\u00fdmi kampan\u011bmi a d\u016frazem na bonitn\u00ed n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed v \u010cesku z\u016fst\u00e1vaj\u00ed d\u00e9le a v\u00edce utr\u00e1cej\u00ed.<\/strong><\/p>\n\n\n\n

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Cestovn\u00ed ruch jako stabiln\u00ed pil\u00ed\u0159 ekonomiky<\/strong><\/p>\n\n\n\n

Cestovn\u00ed ruch pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e1 odv\u011btv\u00ed \u010desk\u00e9 ekonomiky. V roce 2023 tvo\u0159il cestovn\u00ed ruch 2,36 % hrub\u00e9ho dom\u00e1c\u00edho produktu \u010ceska, co\u017e p\u0159edstavuje 180 miliard korun. Zam\u011bstn\u00e1v\u00e1 p\u0159ibli\u017en\u011b 224 tis\u00edc lid\u00ed, tedy zhruba ka\u017ed\u00e9ho \u010dty\u0159iadvac\u00e1t\u00e9ho obyvatele \u010ceska. V\u00fdznamn\u011b podporuje zam\u011bstnanost i podnik\u00e1n\u00ed v regionech, zejm\u00e9na v Karlovarsk\u00e9m<\/a> kraji a v Praze<\/a>, ale i dal\u0161\u00edch kraj\u00edch. Z\u00e1rove\u0148 generuje v\u00fdrazn\u00e9 p\u0159\u00edjmy \u2013 n\u00e1v\u0161t\u011bvn\u00edci v \u010cesku ro\u010dn\u011b utrat\u00ed zhruba 400 miliard korun.<\/p>\n\n\n\n

\u201eCestovn\u00ed ruch m\u00e1 pro \u010cesko velk\u00fd v\u00fdznam. P\u0159in\u00e1\u0161\u00ed pracovn\u00ed m\u00edsta, podporuje podnikatele a pom\u00e1h\u00e1 rozv\u00edjet regiony. Na\u0161\u00edm c\u00edlem je tento potenci\u00e1l d\u00e1l posilovat a zvy\u0161ovat jeho p\u0159\u00ednos pro celou ekonomiku<\/em>, Ro\u010dn\u011b k n\u00e1m zam\u00ed\u0159\u00ed p\u0159es 10 milion\u016f turist\u016f ze zahrani\u010d\u00ed a dal\u0161\u00edch t\u00e9m\u011b\u0159 13 mili\u00f3n\u016f p\u0159ipad\u00e1 na cesty n\u00e1s \u010cech\u016f samotn\u00fdch. Podle mezin\u00e1rodn\u00edch v\u011bdeck\u00fdch standard\u016f tzv. multiplika\u010dn\u00edho efektu se ka\u017ed\u00e1 koruna, kterou st\u00e1t do podpory turismu vlo\u017e\u00ed, 3,2x vr\u00e1t\u00ed. Proto \u00fazce spolupracujeme se z\u0159izovatelem, kraji, m\u011bsty i podnikatelskou sf\u00e9rou tak, abychom maximalizovali ekonomick\u00e9 p\u0159\u00ednosy a z\u00e1rove\u0148 rozv\u00edjeli cestovn\u00ed ruch udr\u017eiteln\u011b s ohledem na pot\u0159eby m\u00edstn\u00edch komunit a region\u016f,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>.<\/p>\n\n\n\n

Rekordn\u00ed n\u00e1vrat turist\u016f<\/strong><\/a> a siln\u00e1 popt\u00e1vka<\/strong><\/p>\n\n\n\n

Rok 2025 potvrdil, \u017ee se cestovn\u00ed ruch v \u010cesku nejen zotavil, ale d\u00e1l roste. Po\u010det p\u0159enocov\u00e1n\u00ed dos\u00e1hl t\u00e9m\u011b\u0159 60 milion\u016f a po\u010det p\u0159\u00edjezd\u016f se bl\u00ed\u017e\u00ed hranici 24 milion\u016f. Pozitivn\u00ed trend se projevuje i ve struktu\u0159e n\u00e1v\u0161t\u011bvnosti. Zahrani\u010dn\u00ed turist\u00e9 z\u016fst\u00e1vaj\u00ed d\u00e9le a po\u010det p\u0159enocov\u00e1n\u00ed roste rychleji ne\u017e samotn\u00e9 p\u0159\u00edjezdy. Jen meziro\u010dn\u011b p\u0159ibylo t\u00e9m\u011b\u0159 1,9 milionu p\u0159enocov\u00e1n\u00ed. Stabiln\u00ed z\u016fst\u00e1v\u00e1 i pr\u016fm\u011brn\u00e1 d\u00e9lka pobytu. Vedle Prahy se st\u00e1le v\u00edce prosazuj\u00ed regiony, co\u017e p\u0159in\u00e1\u0161\u00ed p\u0159\u00edm\u00e9 ekonomick\u00e9 benefity m\u00edstn\u00edm podnikatel\u016fm i obc\u00edm. V\u00fdznamnou roli hraje tak\u00e9 struktura zdrojov\u00fdch trh\u016f. Krom\u011b tradi\u010dn\u00edch evropsk\u00fdch zem\u00ed roste pod\u00edl t\u011bch vzd\u00e1len\u011bj\u0161\u00edch a bonitn\u011bj\u0161\u00edch. Z nich p\u0159ij\u00ed\u017ed\u011bj\u00ed n\u00e1v\u0161t\u011bvn\u00edci, kte\u0159\u00ed u n\u00e1s v\u00edce utr\u00e1cej\u00ed. Mezi TOP 15 pat\u0159\u00ed jak evropsk\u00e9 zem\u011b, tak nap\u0159\u00edklad USA, Ji\u017en\u00ed Korea nebo t\u0159eba Izrael.<\/p>\n\n\n\n

\u201eVid\u00edme siln\u00fd z\u00e1jem ze zahrani\u010d\u00ed i stabiln\u00ed popt\u00e1vku dom\u00e1c\u00edch turist\u016f. Pozitivn\u00ed je, \u017ee n\u00e1v\u0161t\u011bvn\u00edci v \u010cesku tr\u00e1v\u00ed v\u00edce \u010dasu a \u010dast\u011bji vyr\u00e1\u017eej\u00ed i mimo hlavn\u00ed turistick\u00e1 centra. Pr\u00e1v\u011b takov\u00fd udr\u017eiteln\u00fd a vyv\u00e1\u017een\u00fd rozvoj dlouhodob\u011b podporujeme. Na r\u016fstu se v\u00fdrazn\u011b pod\u00edl\u00ed i systematick\u00e1 pr\u00e1ce agentury CzechTourism na zahrani\u010dn\u00edch trz\u00edch a tak\u00e9 zvy\u0161uj\u00edc\u00ed se po\u010det p\u0159\u00edm\u00fdch let\u016f, zejm\u00e9na ze vzd\u00e1len\u00fdch zem\u00ed. \u010cesko se st\u00e1v\u00e1 st\u00e1le vyhled\u00e1van\u011bj\u0161\u00ed startovn\u00ed destinac\u00ed p\u0159i cest\u011b do st\u0159edn\u00ed Evropy a Praha funguje jako vstupn\u00ed br\u00e1na do \u010ceska,\u201c<\/em> dopl\u0148uje \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu.<\/strong><\/p>\n\n\n\n

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Marketing, kter\u00fd p\u0159in\u00e1\u0161\u00ed v\u00fdsledky<\/strong><\/p>\n\n\n\n

CzechTourism v roce 2025 v\u00fdrazn\u011b pos\u00edlil marketingov\u00e9 aktivity a zam\u011b\u0159il se na kampan\u011b s m\u011b\u0159iteln\u00fdm dopadem. Glob\u00e1ln\u00ed kampa\u0148 \u201cUnexpected Wellbeing\u201d<\/em> p\u0159edstavila \u010cesko jako ide\u00e1ln\u00ed destinaci pro aktivn\u00ed odpo\u010dinek, l\u00e1zn\u011b i kvalitn\u00ed \u017eivotn\u00ed styl. Prob\u011bhla ve dvou vln\u00e1ch (jaro<\/a>, podzim<\/a>) v deseti zem\u00edch sv\u011bta a vygenerovala t\u00e9m\u011b\u0159 300 milion\u016f zobrazen\u00ed a v\u00edce ne\u017e 800 tis\u00edc proklik\u016f. Podzimn\u00ed \u010d\u00e1st doplnila televizn\u00ed kampa\u0148 na stanici Eurosport, kter\u00e1 zas\u00e1hla div\u00e1ky v 50 zem\u00edch a dos\u00e1hla t\u00e9m\u011b\u0159 25 milion\u016f zhl\u00e9dnut\u00ed nap\u0159\u00ed\u010d Evropou.<\/p>\n\n\n\n

D\u016fle\u017eitou roli sehr\u00e1ly konverzn\u00ed kampan\u011b zam\u011b\u0159en\u00e9 na konkr\u00e9tn\u00ed rezervace. Ve spolupr\u00e1ci s online agenturou eDreams p\u0159inesly nap\u0159\u00edklad 35 tis\u00edc pokojonoc\u00ed na americk\u00e9m trhu a z\u00e1rove\u0148 prodlou\u017eily pr\u016fm\u011brnou d\u00e9lku pobytu n\u00e1v\u0161t\u011bvn\u00edk\u016f z Evropy z 2,6 na 3,7 noc\u00ed. N\u00e1vratnost investic dosahovala a\u017e 33n\u00e1sobku.<\/p>\n\n\n\n

V\u00fdkonnostn\u00ed vyhled\u00e1vac\u00ed kampan\u011b vygenerovaly v\u00edce ne\u017e 1,5 milionu kliknut\u00ed u\u017eivatel\u016f se z\u00e1jmem o cestov\u00e1n\u00ed po \u010cesku. Produktov\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 nap\u0159\u00edklad na l\u00e1ze\u0148stv\u00ed nebo golf oslovily statis\u00edce potenci\u00e1ln\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n\n\n

\u201eNa\u0161e kampan\u011b jsou postaven\u00e9 na datech a jasn\u011b m\u011b\u0159iteln\u00fdch v\u00fdsledc\u00edch. Vid\u00edme, \u017ee se investice do marketingu vrac\u00ed nejen v po\u010dtech n\u00e1v\u0161t\u011bvn\u00edk\u016f, ale i v jejich \u00fatrat\u00e1ch,\u201c<\/em> zd\u016fraz\u0148uje Franti\u0161ek Reism\u00fcller<\/strong>.<\/p>\n\n\n\n

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Lep\u0161\u00ed dostupnost a glob\u00e1ln\u00ed viditelnost<\/strong><\/p>\n\n\n\n

V\u00fdznamn\u00fdm faktorem r\u016fstu z\u016fst\u00e1v\u00e1 dopravn\u00ed dostupnost. CzechTourism podporuje p\u0159\u00edm\u00e9 leteck\u00e9 linky ve spolupr\u00e1ci s Leti\u0161t\u011bm V\u00e1clava Havla Praha i zahrani\u010dn\u00edmi partnery. Nap\u0159\u00edklad kampa\u0148 na podporu spojen\u00ed Philadelphia\u2013Praha p\u0159inesla v\u00edce ne\u017e 62 milion\u016f zobrazen\u00ed a p\u0159es 32 tis\u00edc kliknut\u00ed od z\u00e1jemc\u016f o cestu do \u010ceska.<\/p>\n\n\n\n

Viditelnost tuzemska v zahrani\u010d\u00ed z\u00e1rove\u0148 posiluj\u00ed i velk\u00e9 eventy. Agentura CzechTourism se zapojila do 21 v\u00fdznamn\u00fdch kulturn\u00edch a sportovn\u00edch akc\u00ed v \u010cesku, kter\u00e9 zas\u00e1hly v\u00edce ne\u017e 2,7 miliardy lid\u00ed po cel\u00e9m sv\u011bt\u011b. Mezi nejv\u00fdznamn\u011bj\u0161\u00ed pat\u0159ily nap\u0159\u00edklad Sv\u011btov\u00fd poh\u00e1r v biatlonu, MOTO GP, cyklistick\u00fd z\u00e1vod Czech Tour nebo hudebn\u00ed festival Beats for Love, kter\u00e9 p\u0159it\u00e1hly pozornost fanou\u0161k\u016f i m\u00e9di\u00ed z cel\u00e9ho sv\u011bta.<\/p>\n\n\n\n

V neposledn\u00ed \u0159ad\u011b pat\u0159ila mezi nejv\u00fdznamn\u011bj\u0161\u00ed projekty \u00fa\u010dast na EXPO 2025 v japonsk\u00e9 \u00d3sace, spolupr\u00e1ce na sv\u011btov\u00fdch kulturn\u00edch projektech nebo medi\u00e1ln\u00ed zviditeln\u011bn\u00ed d\u00edky nov\u00e9mu rom\u00e1nu Dana Browna \u201eTajemstv\u00ed v\u0161ech tajemstv\u00ed\u201d<\/a> \u010di pokra\u010dov\u00e1n\u00ed \u00fasp\u011b\u0161n\u00e9 hry Kingdom Come: Deliverance II<\/a>.<\/p>\n\n\n\n

Gastronomie jako nov\u00fd magnet pro turisty<\/strong><\/p>\n\n\n\n

St\u00e1le v\u011bt\u0161\u00ed roli p\u0159i v\u00fdb\u011bru destinace hraje gastronomie. \u010cesko se v tomto sm\u011bru v\u00fdrazn\u011b posouv\u00e1, co\u017e potvrdilo i vyd\u00e1n\u00ed historicky prvn\u00edho Pr\u016fvodce MICHELIN 2025 pro \u010cesko<\/a>.  Do v\u00fdb\u011bru se dostalo celkem 79 restaurac\u00ed, z nich\u017e n\u011bkter\u00e9 z\u00edskaly michelinsk\u00e9 hv\u011bzdy nebo ocen\u011bn\u00ed Bib Gourmand. U\u017e b\u011bhem prvn\u00edho m\u011bs\u00edce zaznamenaly des\u00edtky restaurac\u00ed vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost a celkov\u00fd medi\u00e1ln\u00ed dosah p\u0159es\u00e1hl 15 milion\u016f kontakt\u016f.<\/p>\n\n\n\n

\u201e\u010cesko se st\u00e1le v\u00fdrazn\u011bji profiluje jako destinace, kde se snoub\u00ed tradice, lok\u00e1ln\u00ed suroviny a modern\u00ed p\u0159\u00edstup ke gastronomii. Potvrzuje to nejen historicky prvn\u00ed <\/em>Pr\u016fvodce MICHELIN pro \u010cesko<\/em><\/a>, kter\u00fd n\u00e1s letos \u0159ad\u00ed <\/em>mezi 16 nejzaj\u00edmav\u011bj\u0161\u00edch kulin\u00e1\u0159sk\u00fdch destinac\u00ed sv\u011bta<\/em><\/a>. Rostouc\u00ed kvalitu tuzemsk\u00e9 kuchyn\u011b dokl\u00e1daj\u00ed i dal\u0161\u00ed autority, jako jsou <\/em>Gault&Millau<\/em><\/a> nebo <\/em>nakladatelstv\u00ed TopLife Czech<\/em><\/a>, a ukazuj\u00ed, \u017ee \u0161pi\u010dkov\u00e1 gastronomie dnes vznik\u00e1 nap\u0159\u00ed\u010d cel\u00fdm \u010ceskem. D\u016fle\u017eitou roli hraje i projekt <\/em>CzechSpecials<\/em><\/a>, kter\u00fd propojuje tradi\u010dn\u00ed \u010deskou kuchyni s modern\u00edm pojet\u00edm a pom\u00e1h\u00e1 n\u00e1v\u0161t\u011bvn\u00edk\u016fm objevovat autentick\u00e9 chut\u011b v regionech. Gastronomie je tak logicky t\u00e9matem, kter\u00e9 bude hr\u00e1t prim v na\u0161\u00ed komunikaci i v roce 2026,\u201c<\/em> vyjmenov\u00e1v\u00e1 \u0159editel agentury CzechTourism<\/strong>.<\/p>\n\n\n\n

Digit\u00e1ln\u00ed dosah a inspirace pro cestovatele<\/strong><\/p>\n\n\n\n

Rekordn\u00ed n\u00e1v\u0161t\u011bvnost loni zaznamenaly port\u00e1ly agentury CzechTourism VisitCzechia<\/a> a dom\u00e1c\u00ed turistick\u00fd port\u00e1l Kudy z nudy<\/a>. Ten vyk\u00e1zal p\u0159es 43 milion\u016f n\u00e1v\u0161t\u011bv a v\u00edce ne\u017e 153 milion\u016f zobrazen\u00ed. Potvrzuje tak sv\u00e9 postaven\u00ed l\u00eddra mezi cestovatelsk\u00fdmi weby v \u010cesku. Platforma VisitCzechia evidovala t\u00e9m\u011b\u0159 3 miliony n\u00e1v\u0161t\u011bv. Krom\u011b turist\u016f oba port\u00e1ly aktivn\u011b vyu\u017e\u00edvaj\u00ed i des\u00edtky tis\u00edc podnikatel\u016f v cestovn\u00edm ruchu, kte\u0159\u00ed zde spravuj\u00ed sv\u00e9 nab\u00eddky. Statis\u00edce sleduj\u00edc\u00edch oslovuj\u00ed tak\u00e9 profily, kter\u00e9 CzechTourism spravuje na Facebooku a Instagramu, dal\u0161\u00ed des\u00edtky tis\u00edc pak na ostatn\u00edch platform\u00e1ch.<\/p>\n\n\n\n

Soci\u00e1ln\u00ed s\u00edt\u011b hraj\u00ed p\u0159i rozhodov\u00e1n\u00ed o cestov\u00e1n\u00ed st\u00e1le v\u011bt\u0161\u00ed roli. CzechTourism proto systematicky pracuje s videem, influencery i autentick\u00fdm obsahem. Sou\u010d\u00e1st\u00ed komunikace agentury je i podcast Sbaleno<\/a>, kter\u00fd p\u0159in\u00e1\u0161\u00ed rozhovory s osobnostmi z r\u016fzn\u00fdch obor\u016f a inspiruje k objevov\u00e1n\u00ed \u010ceska. Podcast m\u00e1 u\u017e tis\u00edce poslech\u016f a postupn\u011b si buduje vlastn\u00ed komunitu poslucha\u010d\u016f.<\/p>\n\n\n\n

B2B aktivity jako podpora p\u0159\u00edjezdov\u00e9ho turismu<\/strong><\/p>\n\n\n\n

Prokazateln\u00e9 v\u00fdsledky loni p\u0159inesly B2B aktivity. Tak t\u0159eba nejv\u011bt\u0161\u00ed akce na podporu p\u0159\u00edjezdov\u00e9ho turismu Czechia Travel Trade Day 2025 v Ostrav\u011b<\/a> p\u0159il\u00e1kala 70 n\u00e1kup\u010d\u00edch z 22 zem\u00ed a p\u0159inesla v\u00edce ne\u017e 1 600 obchodn\u00edch jedn\u00e1n\u00ed. Events Club Forum<\/a> nab\u00eddlo p\u0159es 3 000 B2B sch\u016fzek v oblasti kongresov\u00e9ho turismu. A konference Czech Convention Bureau Inspirational Afternoon<\/a> oslovila v\u00edce ne\u017e 190 tuzemsk\u00fdch profesion\u00e1l\u016f.<\/p>\n\n\n\n

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Rok 2026: nov\u00e1 kampa\u0148 a datov\u011b \u0159\u00edzen\u00fd marketing<\/strong><\/p>\n\n\n\n

Na \u00fasp\u011b\u0161n\u00fd rok nav\u00e1\u017ee CzechTourism novou strategi\u00ed. Hlavn\u00edm pil\u00ed\u0159em bude glob\u00e1ln\u00ed kampa\u0148 \u201eFeel Free\u201c<\/em>, kter\u00e1 p\u0159edstav\u00ed \u010cesko jako destinaci plnou pohody, autenticity a jedine\u010dn\u00fdch z\u00e1\u017eitk\u016f. Stav\u00ed na \u010dty\u0159ech pil\u00ed\u0159\u00edch \u2013 kulturn\u00edm d\u011bdictv\u00ed, dostupnosti, kvalit\u011b a jedine\u010dn\u00e9 atmosf\u00e9\u0159e. \u00dast\u0159edn\u00edm motivem je koncept \u201eFeel Free\u201c<\/em>, kter\u00fd vystihuje genius loci \u010ceska. P\u0159edstavuje jedine\u010dn\u00fd pocit svobody volby, jak \u010cesko za\u017e\u00edt, spolu s autenticitou, nad\u010dasovost\u00ed a pohodou, kter\u00e9 zem\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016fm nab\u00edz\u00ed. Pestr\u00e1 nab\u00eddka, snadn\u00e1 dostupnost, tolerantn\u00ed a bezpe\u010dn\u00e9 prost\u0159ed\u00ed \u2013 to jsou unik\u00e1tn\u00ed prvky destinace \u010cesko. Vyu\u017eije modern\u00ed form\u00e1ty v\u010detn\u011b Connected TV a zam\u011b\u0159\u00ed se jak na vzd\u00e1len\u00e9, tak bl\u00edzk\u00e9 trhy. Sou\u010d\u00e1st\u00ed marketingu budou i produktov\u00e9 kampan\u011b zam\u011b\u0159en\u00e9 na l\u00e1ze\u0148stv\u00ed, golf a zimn\u00ed sporty \u010di konverzn\u00ed kampan\u011b podporuj\u00edc\u00ed konkr\u00e9tn\u00ed rezervace.<\/p>\n\n\n\n

CzechTourism ve spolupr\u00e1ci s Prague City Tourism nov\u011b vyu\u017e\u00edv\u00e1 data spole\u010dnosti Mastercard<\/a>. Ta umo\u017en\u00ed detailn\u011b sledovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f v re\u00e1ln\u00e9m \u010dase, l\u00e9pe \u0159\u00eddit turistick\u00e9 toky a efektivn\u011bji pl\u00e1novat rozvoj destinac\u00ed.<\/p>\n\n\n\n

\u201eD\u00edky detailn\u00edm dat\u016fm l\u00e9pe porozum\u00edme tomu, kdo do \u010ceska p\u0159ij\u00ed\u017ed\u00ed, jak dlouho z\u016fst\u00e1v\u00e1 a za co utr\u00e1c\u00ed. Tyto poznatky n\u00e1m pomohou je\u0161t\u011b p\u0159esn\u011bji nastavovat a c\u00edlit marketingov\u00e9 kampan\u011b, zvy\u0161ovat ekonomick\u00fd p\u0159\u00ednos turismu a z\u00e1rove\u0148 podporovat jeho rovnom\u011brn\u011bj\u0161\u00ed rozlo\u017een\u00ed v m\u00edst\u011b i \u010dase. Chceme, aby si n\u00e1v\u0161t\u011bvn\u00edci v \u010cesku sv\u016fj pobyt maxim\u00e1ln\u011b u\u017eili a cestovn\u00ed ruch m\u011bl dlouhodob\u011b pozitivn\u00ed dopad na regiony i jejich obyvatele,\u201c <\/em>p\u0159ibli\u017euje \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>.<\/em><\/p>\n\n\n\n

Dal\u0161\u00ed kl\u00ed\u010dov\u00e9 aktivity v roce 2026<\/strong><\/p>\n\n\n\n

Rok 2026 p\u0159inese i \u0159adu v\u00fdznamn\u00fdch p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 CzechTourism vyu\u017eije v marketingu. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad Frankfurtsk\u00fd kni\u017en\u00ed veletrh<\/a>, kde bude \u010cesko \u010destn\u00fdm hostem, nebo velk\u00e9 kulturn\u00ed a sportovn\u00ed akce (jako nap\u0159. MS v krasobruslen\u00ed) nebo t\u0159eba spolupr\u00e1ce s organizacemi zastupuj\u00edc\u00edmi provozovatele turistick\u00fdch c\u00edl\u016f. \u010cesko se z\u00e1rove\u0148 zapojuje do presti\u017en\u00ed glob\u00e1ln\u00ed s\u00edt\u011b Virtuoso<\/a>, kter\u00e1 sdru\u017euje \u0161pi\u010dku sv\u011btov\u00e9ho luxusn\u00edho cestov\u00e1n\u00ed. Tento segment p\u0159in\u00e1\u0161\u00ed klientelu, kter\u00e1 utr\u00e1c\u00ed n\u011bkolikan\u00e1sobn\u011b v\u00edce, z\u016fst\u00e1v\u00e1 d\u00e9le a vyhled\u00e1v\u00e1 autentick\u00e9 z\u00e1\u017eitky. D\u016fle\u017eitou sou\u010d\u00e1st\u00ed prezentace \u010ceska z\u016fst\u00e1v\u00e1 tak\u00e9 \u00fa\u010dast na presti\u017en\u00edch mezin\u00e1rodn\u00edch veletrz\u00edch<\/a>, kter\u00e9 otev\u00edraj\u00ed nov\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti a posiluj\u00ed pozici \u010ceska na kl\u00ed\u010dov\u00fdch zahrani\u010dn\u00edch trz\u00edch.<\/p>\n\n\n\n

orer.eu<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

(Praha 26. \u00fanora 2026) Cestovn\u00ed ruch v \u010cesku m\u00e1 za sebou mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd rok. Po n\u00e1vratu na p\u0159edpandemickou \u00farove\u0148 d\u00e1l roste, p\u0159ekon\u00e1v\u00e1 historick\u00e1 maxima a potvrzuje svou d\u016fle\u017eitou roli pro ekonomiku i regiony. \u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013 CzechTourism na tento trend navazuje intenzivn\u00edmi marketingov\u00fdmi aktivitami, nov\u00fdmi kampan\u011bmi a d\u016frazem na bonitn\u00ed n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed v…<\/p>\n","protected":false},"author":1,"featured_media":92479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,998],"tags":[],"class_list":["post-92465","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-novinky","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/92465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=92465"}],"version-history":[{"count":3,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/92465\/revisions"}],"predecessor-version":[{"id":92497,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/92465\/revisions\/92497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/92479"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=92465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=92465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=92465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}