{"id":89590,"date":"2026-01-16T11:55:08","date_gmt":"2026-01-16T08:55:08","guid":{"rendered":"https:\/\/orer.eu\/?p=89590"},"modified":"2026-01-16T11:55:10","modified_gmt":"2026-01-16T08:55:10","slug":"cesko-ve-vidni-ukazuje-ze-patri-mezi-nejatraktivnejsi-destinace-evropy","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2026\/01\/16\/cesko-ve-vidni-ukazuje-ze-patri-mezi-nejatraktivnejsi-destinace-evropy\/","title":{"rendered":"\u010cesko ve V\u00eddni ukazuje, \u017ee pat\u0159\u00ed mezi nejatraktivn\u011bj\u0161\u00ed destinace Evropy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-12-1024x768.jpg\" alt=\"\" class=\"wp-image-89595\" srcset=\"https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-12-1024x768.jpg 1024w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-12-300x225.jpg 300w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-12-768x576.jpg 768w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-12-1536x1152.jpg 1536w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-12-800x600.jpg 800w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-12.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>(Praha 15. ledna 2025) <strong>Ferien-Messe Wien, nejv\u011bt\u0161\u00ed rakousk\u00fd veletrh zam\u011b\u0159en\u00fd na dovolenou, cestov\u00e1n\u00ed a voln\u00fd \u010das, odstartoval. Na leto\u0161n\u00edm ro\u010dn\u00edku se prezentuje p\u0159ibli\u017en\u011b 430 vystavovatel\u016f z cel\u00e9ho sv\u011bta a nab\u00edz\u00ed profesion\u00e1l\u016fm i \u0161irok\u00e9 ve\u0159ejnosti pestr\u00fd p\u0159ehled destinac\u00ed, z\u00e1\u017eitk\u016f a novinek v oblasti turismu. Na m\u00edst\u011b nechyb\u00ed ani \u010desk\u00e1 expozice, kde \u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013 CzechTourism spole\u010dn\u011b se 14 partnery p\u0159edstavuje tuzemsko jako atraktivn\u00ed, snadno dostupnou a rozmanitou turistickou destinaci pro rakousk\u00e9 cestovatele.<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/ferien-messe.at\/\">Ferien-Messe Wien<\/a> \u2013 p\u0159\u00edle\u017eitost uk\u00e1zat \u010cesko sv\u011btu<\/strong><\/p>\n\n\n\n<p>Veletrh se kon\u00e1 15.-18. 1.2026 ve V\u00eddni a ka\u017edoro\u010dn\u011b p\u0159il\u00e1k\u00e1 p\u0159es 100 tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f. Akce m\u00e1 v\u00fdrazn\u00fd p\u0159esah do segment\u016f B2B i B2C a pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed platformy cestovn\u00edho ruchu v Rakousku. \u010ceskou expozici dnes slavnostn\u011b otev\u0159eli velvyslanec \u010cesk\u00e9 republiky v Rakousku Ji\u0159\u00ed \u0160itler a \u0159editelka Zahrani\u010dn\u00edho zastoupen\u00ed CzechTourism pro Rakousko a \u0160v\u00fdcarsko Mark\u00e9ta Valenta.<\/p>\n\n\n\n<p><em>\u201e\u010cesko m\u00e1 s Rakouskem mimo\u0159\u00e1dn\u011b bl\u00edzk\u00fd vztah \u2013 historicky, kulturn\u011b i lidsky. Rakousk\u00e9 cestovatele p\u0159irozen\u011b l\u00e1k\u00e1 snadn\u00e1 dostupnost, kulturn\u00ed prov\u00e1zanost, dobr\u00e9 j\u00eddlo i podobn\u00e1 mentalita. Pr\u00e1v\u011b cestovn\u00ed ruch tak hraje kl\u00ed\u010dovou roli v dal\u0161\u00edm prohlubov\u00e1n\u00ed na\u0161ich vz\u00e1jemn\u00fdch vazeb. Ferien-Messe Wien p\u0159edstavuje ide\u00e1ln\u00ed platformu, kde m\u016f\u017eeme rakousk\u00e9 ve\u0159ejnosti uk\u00e1zat rozmanitost \u010desk\u00fdch region\u016f a z\u00e1rove\u0148 rozv\u00edjet spolupr\u00e1ci s partnery z oboru,\u201c <\/em>\u0159\u00edk\u00e1 <strong>velvyslanec Ji\u0159\u00ed \u0160itler<\/strong>.<\/p>\n\n\n\n<p><em>\u201eRakousko pat\u0159\u00ed z pohledu tuzemsk\u00e9ho cestovn\u00edho ruchu mezi nejstabiln\u011bj\u0161\u00ed trhy. Na\u0161\u00ed dlouhodobou prioritou je p\u0159edstavovat \u010cesko jako destinaci, kam se vyplat\u00ed vracet v pr\u016fb\u011bhu cel\u00e9ho roku \u2013 nejen za pam\u00e1tkami, ale i za aktivn\u00edm odpo\u010dinkem a autentick\u00fdmi z\u00e1\u017eitky. Pr\u00e1v\u011b tato kombinace dnes rozhoduje o konkurenceschopnosti destinac\u00ed,\u201c<\/em> dopl\u0148uje <strong>\u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-13-1024x768.jpg\" alt=\"\" class=\"wp-image-89599\" srcset=\"https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-13-1024x768.jpg 1024w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-13-300x225.jpg 300w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-13-768x576.jpg 768w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-13-1536x1152.jpg 1536w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-13-800x600.jpg 800w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-13.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Rakousko \u2013 stabiln\u00ed a rostouc\u00ed trh pro \u010cesko<\/strong><\/p>\n\n\n\n<p>Rakousko dlouhodob\u011b pat\u0159\u00ed mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed zdrojov\u00e9 trhy pro \u010desk\u00fd cestovn\u00ed ruch a aktu\u00e1ln\u00ed \u010d\u00edsla to jen potvrzuj\u00ed. Zat\u00edmco v roce 2024 zav\u00edtalo do \u010ceska celkem 347 210 n\u00e1v\u0161t\u011bvn\u00edk\u016f z Rakouska, z toho 257 751 b\u011bhem prvn\u00edch t\u0159\u00ed \u010dtvrtlet\u00ed roku, u\u017e za prvn\u00ed t\u0159i kvart\u00e1ly roku 2025 jejich po\u010det vzrostl na 265 098. Trend rostouc\u00edho z\u00e1jmu o \u010cesko tak pokra\u010duje i letos.<\/p>\n\n\n\n<p>Mezi nejobl\u00edben\u011bj\u0161\u00ed destinace rakousk\u00fdch turist\u016f nad\u00e1le pat\u0159\u00ed <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/hlavni-mesto-praha\">Praha<\/a>, <a href=\"https:\/\/Jiho\u010desk\u00fd\">Jiho\u010desk\u00fd<\/a> a <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/jihomoravsky-kraj\">Jihomoravsk\u00fd<\/a> kraj. Raku\u0161an\u00e9 preferuj\u00ed aktivn\u00ed dovolenou \u2013 vyhled\u00e1vaj\u00ed d\u00e1lkov\u00e9 cyklostezky, l\u00e1ze\u0148sk\u00e1 a wellness centra a z\u00e1rove\u0148 kladou d\u016fraz na udr\u017eitelnost a individu\u00e1ln\u00ed z\u00e1\u017eitky. B\u011bhem pobytu v \u010cesku str\u00e1v\u00ed v pr\u016fm\u011bru t\u00e9m\u011b\u0159 t\u0159i dny. Nejd\u00e9le z\u016fst\u00e1vaj\u00ed v&nbsp;<a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/karlovarsky-kraj\">Karlovarsk\u00e9m<\/a> kraji, na <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/kraj-vysocina\">Vyso\u010din\u011b<\/a> \u010di v <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/kralovehradecky-kraj\">Kr\u00e1lov\u00e9hradeck\u00e9m<\/a> kraji.<\/p>\n\n\n\n<p><strong>Feel free \u2013 sm\u011br, kter\u00fdm se \u010cesko vyd\u00e1v\u00e1<\/strong><\/p>\n\n\n\n<p>Leto\u0161n\u00ed komunikaci CzechTourism dominuje mezin\u00e1rodn\u00ed kampa\u0148 <em>\u201eFeel free\u201c<\/em>, kter\u00e1 vyb\u00edz\u00ed k objevov\u00e1n\u00ed \u010ceska v p\u0159\u00edtomn\u00e9m okam\u017eiku a v\u0161emi smysly. Jej\u00edm c\u00edlem je motivovat cestovatele k n\u00e1v\u0161t\u011bv\u011b region\u016f mimo hlavn\u00ed turistick\u00e1 centra a upozornit na aktu\u00e1ln\u00ed d\u011bn\u00ed, v\u00fdro\u010d\u00ed a jedine\u010dn\u00e9 p\u0159\u00edle\u017eitosti k cestov\u00e1n\u00ed pr\u00e1v\u011b te\u010f. Mezi leto\u0161n\u00ed kl\u00ed\u010dov\u00e1 t\u00e9mata pat\u0159\u00ed p\u0159ipom\u00ednka 150 let od narozen\u00ed Tom\u00e1\u0161e Bati, jeho\u017e odkaz se prom\u00edt\u00e1 do bohat\u00e9ho kulturn\u00edho programu i sou\u010dasn\u00e9ho pojet\u00ed designu, architektury a inovac\u00ed spojen\u00fdch se Zl\u00ednem a cel\u00fdm regionem.<\/p>\n\n\n\n<p><em>\u201eNa rakousk\u00e9m trhu dlouhodob\u011b vn\u00edm\u00e1me silnou popt\u00e1vku po aktivn\u00ed, udr\u017eiteln\u00e9 a autentick\u00e9 dovolen\u00e9. Pr\u00e1v\u011b v t\u011bchto oblastech m\u00e1 \u010cesko v\u00fdraznou konkuren\u010dn\u00ed v\u00fdhodu \u2013 nab\u00edz\u00ed kombinaci kulturn\u00edch pam\u00e1tek, kvalitn\u00ed gastronomie, l\u00e1ze\u0148stv\u00ed i \u0161irok\u00e9 mo\u017enosti pro cyklistiku a p\u011b\u0161\u00ed turistiku v bezprost\u0159edn\u00edm okol\u00ed t\u00e9m\u011b\u0159 ka\u017ed\u00e9ho c\u00edle, kter\u00fd si n\u00e1v\u0161t\u011bvn\u00edk pro svou dovolenou vybere,\u201c<\/em> p\u0159ibli\u017euje <strong>\u0159editelka <\/strong><a href=\"https:\/\/www.czechtourism.cz\/cs-CZ\/Marketingove-aktivity\/Zahranicni-zastoupeni\/Zahranicni-zastoupeni\/Seznam-zastoupeni\/Prihranicni-trhy\/Rakousko-s-pusobnosti-pro-Svycarsko\"><strong>Zahrani\u010dn\u00edho zastoupen\u00ed CzechTourism pro Rakousko a \u0160v\u00fdcarsko<\/strong><\/a><strong>  <\/strong><strong>Mark\u00e9ta Valenta<\/strong>.<\/p>\n\n\n\n<p><strong>\u010cesk\u00e9 regiony a partne\u0159i: pestr\u00e1 nab\u00eddka na jednom m\u00edst\u011b<\/strong><\/p>\n\n\n\n<p>Na st\u00e1nku CzechTourism se n\u00e1v\u0161t\u011bvn\u00edci mohou sezn\u00e1mit s nab\u00eddkou \u010ceska spole\u010dn\u011b se 14 tuzemsk\u00fdmi spoluvystavovateli, kte\u0159\u00ed reprezentuj\u00ed jak tradi\u010dn\u00ed, tak m\u00e9n\u011b zn\u00e1m\u00e9 regiony i specifick\u00e9 produkty cestovn\u00edho ruchu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centr\u00e1la cestovn\u00edho ruchu \u2013 Ji\u017en\u00ed Morava, z.s.p.o.<\/li>\n\n\n\n<li>Centr\u00e1la cestovn\u00edho ruchu Olomouck\u00e9ho kraje<\/li>\n\n\n\n<li>Centr\u00e1la cestovn\u00edho ruchu Plze\u0148sk\u00e9ho kraje<\/li>\n\n\n\n<li>Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu<\/li>\n\n\n\n<li>Kongresov\u00e9 centrum Praha a.s. \/ Holiday Inn Prague<\/li>\n\n\n\n<li>L\u00e1zn\u011b Luha\u010dovice, a.s.<\/li>\n\n\n\n<li>M\u011bsto Mikulov<\/li>\n\n\n\n<li>Statut\u00e1rn\u00ed m\u011bsto Brno<\/li>\n\n\n\n<li>St\u0159edo\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu, p.o.<\/li>\n\n\n\n<li>Redvale a.s. (Aquapalace Hotel Praha)<\/li>\n\n\n\n<li>\u0160\u00c9M, a.s. (Resort Svat\u00e1 Kate\u0159ina)<\/li>\n\n\n\n<li>Vyso\u010dina Tourism, p.o.<\/li>\n\n\n\n<li>Znojemsk\u00e1 Beseda<\/li>\n\n\n\n<li>\u017div\u00fd kraj \u2013 Destina\u010dn\u00ed agentura pro Karlovarsk\u00fd kraj, z.s.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Orer.eu<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-1-1024x768.jpg\" alt=\"\" class=\"wp-image-89591\" srcset=\"https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-1-1024x768.jpg 1024w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-1-300x225.jpg 300w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-1-768x576.jpg 768w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-1-1536x1152.jpg 1536w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-1-800x600.jpg 800w, https:\/\/orer.eu\/wp-content\/uploads\/2026\/01\/Cesko-ve-Vidni-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>(Praha 15. ledna 2025) Ferien-Messe Wien, nejv\u011bt\u0161\u00ed rakousk\u00fd veletrh zam\u011b\u0159en\u00fd na dovolenou, cestov\u00e1n\u00ed a voln\u00fd \u010das, odstartoval. Na leto\u0161n\u00edm ro\u010dn\u00edku se prezentuje p\u0159ibli\u017en\u011b 430 vystavovatel\u016f z cel\u00e9ho sv\u011bta a nab\u00edz\u00ed profesion\u00e1l\u016fm i \u0161irok\u00e9 ve\u0159ejnosti pestr\u00fd p\u0159ehled destinac\u00ed, z\u00e1\u017eitk\u016f a novinek v oblasti turismu. Na m\u00edst\u011b nechyb\u00ed ani \u010desk\u00e1 expozice, kde \u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013&#8230;<\/p>\n","protected":false},"author":1,"featured_media":89595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,998],"tags":[2340],"class_list":["post-89590","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-novinky","tag-cesko","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/89590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=89590"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/89590\/revisions"}],"predecessor-version":[{"id":89603,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/89590\/revisions\/89603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/89595"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=89590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=89590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=89590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}