{"id":88423,"date":"2025-12-12T23:58:45","date_gmt":"2025-12-12T20:58:45","guid":{"rendered":"https:\/\/orer.eu\/?p=88423"},"modified":"2025-12-12T23:58:47","modified_gmt":"2025-12-12T20:58:47","slug":"zimni-dovolena-v-cesku-mirne-kratsi-pobyty-vyssi-utraty-a-vylety-za-adventni-atmosferou","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2025\/12\/12\/zimni-dovolena-v-cesku-mirne-kratsi-pobyty-vyssi-utraty-a-vylety-za-adventni-atmosferou\/","title":{"rendered":"Zimn\u00ed dovolen\u00e1 v \u010cesku: m\u00edrn\u011b krat\u0161\u00ed pobyty, vy\u0161\u0161\u00ed \u00fatraty a v\u00fdlety za adventn\u00ed atmosf\u00e9rou"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>(Praha 9. prosince 2025) <strong>Zimn\u00ed dovolenou v tuzemsku letos pl\u00e1nuje 44 % \u010cech\u016f, co\u017e je o t\u0159i procentn\u00ed body m\u00e9n\u011b ne\u017e loni. Pr\u016fm\u011brn\u011b zde cht\u011bj\u00ed str\u00e1vit \u0161est dn\u00ed \u2013 o den m\u00e9n\u011b ne\u017e v minul\u00e9 sez\u00f3n\u011b. Z\u00e1rove\u0148 ale po\u010d\u00edtaj\u00ed s vy\u0161\u0161\u00edmi v\u00fddaji. Za celou zimn\u00ed dovolenou se chystaj\u00ed zaplatit v&nbsp;pr\u016fm\u011bru 9 111 korun, meziro\u010dn\u011b o 769 korun v\u00edc. Do zahrani\u010d\u00ed se v zim\u011b chyst\u00e1 34 % \u010cech\u016f. Tradi\u010dn\u00edm l\u00e1kadlem b\u011bhem adventu z\u016fst\u00e1vaj\u00ed v\u00e1no\u010dn\u00ed trhy. Silvestr pak v\u011bt\u0161ina lid\u00ed poj\u00edm\u00e1 sp\u00ed\u0161e jako klidnou z\u00e1le\u017eitost a cht\u011bj\u00ed ho str\u00e1vit doma nebo u bl\u00edzk\u00fdch.<\/strong> <strong>Vypl\u00fdv\u00e1 to z <\/strong><a href=\"https:\/\/tourdata.cz\/data\/plany-cechu-na-zimni-dovolenou-2025\/\"><strong>nejnov\u011bj\u0161\u00edho pr\u016fzkumu<\/strong><\/a><strong> Institutu turismu.<\/strong><\/p>\n\n\n\n<p><strong>Krat\u0161\u00ed dovolen\u00e1, vy\u0161\u0161\u00ed rozpo\u010det<\/strong><\/p>\n\n\n\n<p>Zimn\u00ed pobyty v \u010cesku pl\u00e1nuj\u00ed \u010dast\u011bji mu\u017ei, lid\u00e9 ve v\u011bku 30\u201349 let a respondenti s vysoko\u0161kolsk\u00fdm vzd\u011bl\u00e1n\u00edm. Pr\u016fm\u011brn\u00e1 d\u00e9lka dovolen\u00e9 se oproti lo\u0148sku zkr\u00e1tila na \u0161est dn\u00ed, z\u00e1rove\u0148 v\u0161ak roste ochota investovat do kvalitn\u00edho ubytov\u00e1n\u00ed, gastronomie a dal\u0161\u00edch slu\u017eeb. Polovinu pl\u00e1novan\u00fdch v\u00fddaj\u016f tvo\u0159\u00ed ubytov\u00e1n\u00ed, sedmn\u00e1ct procent p\u0159ipad\u00e1 na stravov\u00e1n\u00ed a dev\u011bt procent na sport, kulturu \u010di dopl\u0148kov\u00e9 aktivity.<\/p>\n\n\n\n<p>Vy\u0161\u0161\u00ed \u00fatratu ne\u017e loni pl\u00e1nuje p\u011btina \u00fa\u010dastn\u00edk\u016f pr\u016fzkumu. Dev\u011bt procent chce naopak \u0161et\u0159it, zat\u00edmco t\u00e9m\u011b\u0159 polovina osloven\u00fdch po\u010d\u00edt\u00e1 s podobn\u00fdm rozpo\u010dtem jako minulou zimu.<\/p>\n\n\n\n<p><em>\u201eN\u00e1\u0161 <\/em><a href=\"https:\/\/tourdata.cz\/data\/plany-cechu-na-zimni-dovolenou-2025\/\"><em>nejnov\u011bj\u0161\u00ed pr\u016fzkum<\/em><\/a><em> ukazuje, \u017ee \u010ce\u0161i sice m\u00edrn\u011b zkracuj\u00ed sv\u00e9 zimn\u00ed pobyty, ale z\u00e1rove\u0148 cht\u011bj\u00ed v\u00edc pro\u017e\u00edt a dop\u0159\u00e1t si kvalitn\u00ed slu\u017eby. Lid\u00e9 o\u010dek\u00e1vaj\u00ed vy\u0161\u0161\u00ed komfort, zaj\u00edmav\u00e9 z\u00e1\u017eitky a kombinaci odpo\u010dinku s leh\u010d\u00ed aktivitou. To je velk\u00e1 p\u0159\u00edle\u017eitost pro regiony, aby nab\u00eddly produkty, kter\u00e9 spojuj\u00ed pohodu, autenticitu a zimn\u00ed atmosf\u00e9ru,\u201c<\/em> \u0159\u00edk\u00e1 <strong>\u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller <\/strong>a dod\u00e1v\u00e1:<em>\u201e\u010cesk\u00e9 hory jsou skv\u011blou volbou pro zimn\u00ed dovolenou s jedine\u010dnou atmosf\u00e9rou. Jejich nespornou v\u00fdhodou je jejich bl\u00edzkost a snadn\u00e1 dostupnost. Tuzemsk\u00e9 sjezdovky nejsou tak extr\u00e9mn\u00ed, tud\u00ed\u017e jsou ide\u00e1ln\u00ed pro rodiny s d\u011btmi a perfektn\u00edm m\u00edstem pro aktivn\u00ed odpo\u010dinek i pohodovou dovolenou. Je skv\u011bl\u00e9, \u017ee jim dom\u00e1c\u00ed ly\u017ea\u0159i a snowboardist\u00e9 z\u016fst\u00e1vaj\u00ed v\u011brn\u00ed.<\/em><\/p>\n\n\n\n<p>Do <a href=\"https:\/\/www.czechtourism.cz\/cs-CZ\/Novinky\/Archiv\/2025\/11\/Horska-strediska-jsou-pripravena-na-dalsi-sezonu-a\">modernizace v zimn\u00ed sez\u00f3n\u011b 2025\/26<\/a> investovala dom\u00e1c\u00ed horsk\u00e1 st\u0159ediska v\u00edce ne\u017e 850 mil. K\u010d. K hlavn\u00edm novink\u00e1m letos pat\u0159\u00ed dv\u011b nov\u00e9 lanovky na <a href=\"https:\/\/www.kudyznudy.cz\/aktivity\/lyzovani-na-tanvaldskem-spicaku\">Tanvaldsk\u00fd \u0160pi\u010d\u00e1k<\/a> a ve <a href=\"https:\/\/www.kudyznudy.cz\/aktuality\/pohodlne-lyzovani-v-beskydech-jeden-skipas-pro-t\">Skiare\u00e1lu Karolinka<\/a> v Beskydech, propojen\u00ed sjezdovek, roz\u0161\u00ed\u0159en\u00ed a vy\u0161\u0161\u00ed bezpe\u010dnost sjezdov\u00fdch trat\u00ed, a tak\u00e9 vylep\u0161ov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb pro n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n\n\n\n<p><em>\u201ePodobn\u011b jako v&nbsp;minul\u00fdch letech tvo\u0159\u00ed z\u00e1sadn\u00ed \u010d\u00e1st z&nbsp;investic technick\u00e9 zasn\u011b\u017eov\u00e1n\u00ed \u2013 modernizace a navy\u0161ov\u00e1n\u00ed po\u010dtu koncov\u00fdch prvk\u016f pro efektivn\u011bj\u0161\u00ed a rychlej\u0161\u00ed vysn\u011b\u017een\u00ed are\u00e1l\u016f, nov\u00e9 akumula\u010dn\u00ed n\u00e1dr\u017ee pro vodu&nbsp;na technick\u00e9 zasn\u011b\u017eov\u00e1n\u00ed, ter\u00e9nn\u00ed \u00fapravy na sjezdovk\u00e1ch pro vy\u0161\u0161\u00ed efektivitu nakl\u00e1d\u00e1n\u00ed se sn\u011bhem, kter\u00e9 p\u0159in\u00e1\u0161\u00ed \u00faspory vody a elektrick\u00e9 energie apod.,\u201c<\/em> vyjmenov\u00e1v\u00e1 <strong>\u0159editel Asociace horsk\u00fdch st\u0159edisek <\/strong><strong>Libor Knot<\/strong>.<\/p>\n\n\n\n<p><strong>Hory a klid \u2013 kombinace, kter\u00e1 \u010cechy bav\u00ed<\/strong><\/p>\n\n\n\n<p>\u010ce\u0161i si zimn\u00ed dovolenou st\u00e1le nejv\u00edce spojuj\u00ed s odpo\u010dinkem a leh\u010d\u00ed aktivitou, Tento zp\u016fsob preferuje 29 % osloven\u00fdch. Aktivn\u00ed sportovn\u00ed dovolenou pak pl\u00e1nuje p\u011btina dot\u00e1zan\u00fdch a \u010dist\u011b relaxa\u010dn\u00ed pobyt si pl\u00e1nuje u\u017e\u00edt 18 % lid\u00ed. M\u011bstsk\u00e9 prost\u0159ed\u00ed l\u00e1k\u00e1 15 % cestovatel\u016f a dev\u011bt procent vyhled\u00e1v\u00e1 program vhodn\u00fd pro rodiny s d\u011btmi.<\/p>\n\n\n\n<p>Mezi konkr\u00e9tn\u00edmi aktivitami vede p\u011b\u0161\u00ed turistika (64 %) a proch\u00e1zky (55 %), kter\u00e9 pl\u00e1nuje v\u011bt\u0161ina lid\u00ed. Obl\u00edben\u00e9 z\u016fst\u00e1v\u00e1 sjezdov\u00e9 ly\u017eov\u00e1n\u00ed, se kter\u00fdm po\u010d\u00edt\u00e1 36 % dot\u00e1zan\u00fdch. U 35 % \u010cech\u016f hraj\u00ed prim b\u011b\u017eky. Trend tak odr\u00e1\u017e\u00ed z\u00e1jem o dostupnou a univerz\u00e1ln\u00ed formu zimn\u00edch aktivit, je\u017e lze snadno p\u0159izp\u016fsobit po\u010das\u00ed i kondici.<\/p>\n\n\n\n<p><strong>St\u00e1lice \u2013 <\/strong><a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/liberecky-kraj\/jizerske-hory\/zima\"><strong>Jizerky<\/strong><\/a><strong> a <\/strong><a href=\"https:\/\/www.kudyznudy.cz\/aktivity\/krkonose-lyzarsky-bezecky-raj\"><strong>Krkono\u0161e<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<p>Nejvy\u0161\u0161\u00ed z\u00e1jem sm\u011b\u0159uje do <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/liberecky-kraj\/zima\">Libereck\u00e9ho<\/a> (15 %) a <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/kralovehradecky-kraj\/zima\">Kr\u00e1lov\u00e9hradeck\u00e9ho kraje<\/a> (15 %), kter\u00e9 dlouhodob\u011b t\u011b\u017e\u00ed z obliby Jizersk\u00fdch hor a Krkono\u0161. T\u00e9m\u011b\u0159 polovina cestovatel\u016f chce letos nav\u0161t\u00edvit nov\u00e9 m\u00edsto, zat\u00edmco v\u00edce ne\u017e \u010dtvrtina z&nbsp;nich preferuje osv\u011bd\u010den\u00e9 lokality. Star\u0161\u00ed lid\u00e9 (hlavn\u011b 60-74 let) \u010dast\u011bji vol\u00ed zn\u00e1m\u00e9 destinace, zat\u00edmco mlad\u0161\u00ed respondenti, zejm\u00e9na mezi 40\u201349 lety, cht\u011bj\u00ed pozn\u00e1vat nov\u00e9 destinace.<\/p>\n\n\n\n<p>V ubytov\u00e1n\u00ed nad\u00e1le vedou penziony, kter\u00e9 pl\u00e1nuje vyu\u017e\u00edt polovina dot\u00e1zan\u00fdch. Hotely vy\u0161\u0161\u00ed kategorie zva\u017euje t\u0159etina osloven\u00fdch.<\/p>\n\n\n\n<p><em>\u201eP\u0159i v\u00fdb\u011bru ubytov\u00e1n\u00ed rozhoduje p\u0159edev\u0161\u00edm cena (89 %), lokalita (88 %), dostupn\u00e9 informace na webu (88 %), osobn\u00ed zku\u0161enosti (87 %) a rozsah nab\u00edzen\u00fdch slu\u017eeb (86 %). Lid\u00e9 nej\u010dast\u011bji vyraz\u00ed s&nbsp;rodinou, partnerem nebo partnerkou. Nejvyu\u017e\u00edvan\u011bj\u0161\u00edm dopravn\u00edm prost\u0159edkem z\u016fst\u00e1v\u00e1 vlastn\u00ed auto, n\u00e1sleduje vlak \u010di autobus,\u201c<\/em> uv\u00e1d\u00ed <strong>\u0159editelka Odboru<\/strong> <strong>produkt managementu, v\u00fdzkumu a B2B spolupr\u00e1ce Tereza Hofmanov\u00e1.<\/strong><\/p>\n\n\n\n<p><strong>Adventn\u00ed l\u00e1kadla: m\u00edstn\u00ed trhy i v\u00fdlety za hranice<\/strong><\/p>\n\n\n\n<p>\u010ce\u0161i maj\u00ed r\u00e1di <a href=\"https:\/\/www.kudyznudy.cz\/aktuality\/zazijte-vanocni-atmosferu-v-ulicich-zacinaji-adve\">v\u00e1no\u010dn\u00ed trhy<\/a> a ty tak\u00e9 p\u0159edstavuj\u00ed jeden z nejsiln\u011bj\u0161\u00edch magnet\u016f zimn\u00ed sez\u00f3ny.<\/p>\n\n\n\n<p><em>\u201eZa sv\u00e1te\u010dn\u00ed atmosf\u00e9rou a osv\u011btlen\u00fdmi st\u00e1nky se chyst\u00e1 vyrazit bezm\u00e1la polovina respondent\u016f v m\u00edst\u011b bydli\u0161t\u011b \u010di okol\u00ed. \u010ctvrtina pak nav\u0161t\u00edv\u00ed i jin\u00e1 m\u011bsta v \u010cesku. Nej\u010dast\u011bj\u0161\u00ed volbou je Praha, Brno nebo Olomouc. Z\u00e1jem je i o v\u00e1no\u010dn\u00ed trhy v&nbsp;zahrani\u010d\u00ed, kam vyjede dev\u011bt procent osloven\u00fdch. Dominuje V\u00edde\u0148, ale v&nbsp;oblib\u011b jsou i Dr\u00e1\u017e\u010fany, Budape\u0161\u0165 \u010di Krakov,\u201c<\/em> vypo\u010d\u00edt\u00e1v\u00e1 <strong>vedouc\u00ed Institutu turismu agentury CzechTourism Petr Jane\u010dek<\/strong>.<\/p>\n\n\n\n<p>Data ukazuj\u00ed, \u017ee lid\u00e9 \u010dasto vol\u00ed kr\u00e1tk\u00e9 v\u00fdlety bez nutnosti \u010derp\u00e1n\u00ed del\u0161\u00ed dovolen\u00e9, kter\u00e9 nab\u00edz\u00ed atmosf\u00e9ru, kulin\u00e1\u0159sk\u00fd z\u00e1\u017eitek i kulturn\u00ed program.<\/p>\n\n\n\n<p><strong>Silvestr z\u016fst\u00e1v\u00e1 sp\u00ed\u0161e rodinnou z\u00e1le\u017eitost\u00ed<\/strong><\/p>\n\n\n\n<p>P\u0159elom roku str\u00e1v\u00ed v\u011bt\u0161ina populace doma nebo u p\u0159\u00e1tel (73 %). Na chat\u011b \u010di chalup\u011b pl\u00e1nuje slavit sedm procent dot\u00e1zan\u00fdch a p\u011bt procent chce p\u0159iv\u00edtat nov\u00fd rok v placen\u00e9m ubytov\u00e1n\u00ed. Vyhled\u00e1van\u00e9 jsou zejm\u00e9na mo\u017enosti, kter\u00e9 nab\u00edz\u00ed klidn\u011bj\u0161\u00ed alternativu k m\u011bstsk\u00fdm oslav\u00e1m. Z\u00e1jem o silvestrovsk\u00e9 pobyty v ubytovac\u00edch za\u0159\u00edzen\u00edch je sice men\u0161\u00ed, ale dlouhodob\u011b stabiln\u00ed.<\/p>\n\n\n\n<p><strong>Zimn\u00ed dovolen\u00e1 v zahrani\u010d\u00ed<\/strong><\/p>\n\n\n\n<p>Do zahrani\u010d\u00ed m\u00ed\u0159\u00ed letos v&nbsp;zim\u011b 34 % \u010cech\u016f \u2013 stejn\u011b jako loni. Nej\u010dast\u011bji se tak rozhoduj\u00ed lid\u00e9 ve v\u011bku 40\u201349 let a respondenti s vysoko\u0161kolsk\u00fdm vzd\u011bl\u00e1n\u00edm. Obecn\u011b v\u0161ak plat\u00ed, \u017ee \u010ce\u0161i voln\u00e9 dny v cizin\u011b tr\u00e1v\u00ed hlavn\u011b v&nbsp;l\u00e9t\u011b. Ti, kte\u0159\u00ed za hranice nepojedou, uv\u00e1d\u011bj\u00ed nej\u010dast\u011bji, \u017ee na zimn\u00ed dovolenou do zahrani\u010d\u00ed b\u011b\u017en\u011b necestuj\u00ed, p\u0159\u00edpadn\u011b \u0159e\u0161\u00ed rozpo\u010det. Tuzemsko tak d\u00e1l t\u011b\u017e\u00ed z dostupnosti, kr\u00e1tk\u00fdch vzd\u00e1lenost\u00ed a \u0161irok\u00e9 nab\u00eddky zimn\u00edch aktivit i m\u011bstsk\u00fdch z\u00e1\u017eitk\u016f.<\/p>\n\n\n\n<p><strong>Inspiraci hled\u00e1me online, Mapy.cz vedou<\/strong><\/p>\n\n\n\n<p>P\u0159i pl\u00e1nov\u00e1n\u00ed zimn\u00ed dovolen\u00e9 se \u010ce\u0161i op\u00edraj\u00ed o doporu\u010den\u00ed bl\u00edzk\u00fdch, ale v\u00fdrazn\u011b roste role digit\u00e1ln\u00edch zdroj\u016f. Tematick\u00e9 weby, turistick\u00e9 mapy a soci\u00e1ln\u00ed s\u00edt\u011b se st\u00e1vaj\u00ed hlavn\u00edmi n\u00e1stroji p\u0159i hled\u00e1n\u00ed inspirace. Na cest\u00e1ch v tuzemsku jednozna\u010dn\u011b dominuje aplikace Mapy.cz, kterou pou\u017e\u00edv\u00e1 v\u00edce ne\u017e polovina cestovatel\u016f. Slou\u017e\u00ed nejen k navigaci, ale tak\u00e9 k pl\u00e1nov\u00e1n\u00ed tras, vyhled\u00e1v\u00e1n\u00ed slu\u017eeb a objevov\u00e1n\u00ed zaj\u00edmavost\u00ed v okol\u00ed. S velk\u00fdch odstupem n\u00e1sleduje Booking (11 %).<\/p>\n\n\n\n<p><strong>Obsazenost b\u011bhem V\u00e1noc a Silvestra v \u010cesku<\/strong><\/p>\n\n\n\n<p>Data, kter\u00e1 jsou dostupn\u00e1 na port\u00e1lu CzechTourism &#8211; <a href=\"https:\/\/tourdata.cz\/data\/predikce-obsazenosti-a-cen\/\">Tourdata<\/a>, potvrzuj\u00ed ka\u017edoro\u010dn\u00ed trend, kdy, zejm\u00e9na ze strany zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f, roste s bl\u00ed\u017e\u00edc\u00edm se koncem roku z\u00e1jem o ubytov\u00e1n\u00ed v&nbsp;\u010cesku b\u011bhem V\u00e1noc a Silvestra. Provozovatel\u00e9 hromadn\u00fdch ubytov\u00e1n\u00ed nap\u0159\u00ed\u010d republikou aktu\u00e1ln\u011b hl\u00e1s\u00ed b\u011bhem pracovn\u00edho t\u00fddne (22. &#8211; 26.12.2025) nadpolovi\u010dn\u00ed obsazenost (54,33 %), p\u0159i\u010dem\u017e pr\u016fm\u011brn\u00e1 cena \u010din\u00ed 3 097 korun za pokoj a noc. O v\u00edkendu v\u010detn\u011b p\u00e1tku (26. &#8211; 28.12.2025) pak roste, jak po\u010det rezervac\u00ed (63,84 %), tak i pr\u016fm\u011brn\u00e1 cena za pokoj (3 607 korun). Nejvy\u0161\u0161\u00ed obsazenost je moment\u00e1ln\u011b v Libereck\u00e9m a Kr\u00e1lovehradeck\u00e9m kraji.<\/p>\n\n\n\n<p>Tradi\u010dn\u011b velk\u00e9mu z\u00e1jmu b\u011bhem sv\u00e1te\u010dn\u00edho obdob\u00ed, hlavn\u011b d\u00edky bohat\u00e9mu kulturn\u00edmu programu a oslav\u00e1m Nov\u00e9ho roku, se t\u011b\u0161\u00ed Praha. Ve v\u0161edn\u00ed dny (22.- 26.12.) dosahuje obsazenost 61,72 % s pr\u016fm\u011brnou cenou za pokoj a noc 5&nbsp;229 korun. O v\u00edkendu (26. &#8211; 28.12.) obsazenost stoup\u00e1 na 70,87 % a pr\u016fm\u011brn\u00e1 cena za pokoj roste na 7 810 korun.<\/p>\n\n\n\n<p>Pokud budeme vych\u00e1zet z dat za cel\u00e9 obdob\u00ed v\u00e1no\u010dn\u00edch sv\u00e1tk\u016f a Silvestra (23.- 31.12), \u010din\u00ed pr\u016fm\u011brn\u00e1 cena za pokoj v regionech, mimo Prahu, 2 188 &#8211; 3 596 korun, v hlavn\u00edm m\u011bst\u011b pak dosahuje a\u017e 8 958 korun za noc. Obsazenost v metropoli vrchol\u00ed na p\u0159elomu roku (29. 12. 2025 \u2013 2. 1. 2026) s&nbsp;obsazenost\u00ed 80,77 % a pr\u016fm\u011brnou cenou 8&nbsp;884 korun za pokoj.<\/p>\n\n\n\n<p>V horsk\u00fdch oblastech se pr\u016fm\u011brn\u00e1 obsazenost ubytovac\u00edch za\u0159\u00edzen\u00ed pohybuje mezi 60\u201380 %, co\u017e odpov\u00edd\u00e1 vysok\u00e9mu z\u00e1jmu o zimn\u00ed sporty a rekreaci. Aktu\u00e1ln\u011b nejv\u00edce rezervac\u00ed eviduj\u00ed Krkono\u0161e a <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/oblasti\/sumava\">\u0160umava<\/a>. B\u011bhem pracovn\u00edho t\u00fddne (22. &#8211; 26. 12.) \u010din\u00ed v t\u011bchto regionech pr\u016fm\u011brn\u00e1 cena za pokoj a noc 3 841, resp. 2 252 korun, zat\u00edmco o v\u00edkendu (26. &#8211; 28. 12.) m\u00edrn\u011b roste na 5 323, resp. 2 799. K\u010d. Nejvy\u0161\u0161\u00ed z\u00e1jem o ubytov\u00e1n\u00ed na hor\u00e1ch je v ly\u017ea\u0159sk\u00fdch st\u0159edisc\u00edch, kde provozovatel\u00e9 o\u010dek\u00e1vaj\u00ed dal\u0161\u00ed n\u00e1r\u016fst obsazenosti t\u011bsn\u011b p\u0159ed koncem roku.<\/p>\n\n\n\n<p><strong>Kampan\u011b l\u00e1kaj\u00ed i zahrani\u010dn\u00ed turisty<\/strong><\/p>\n\n\n\n<p>N\u00e1v\u0161t\u011bvnost tuzemsk\u00fdch hor podpo\u0159ila v&nbsp;obdob\u00ed 3. listopadu a\u017e 3. prosince 2025 kampa\u0148 <a href=\"https:\/\/cms.czechtourism.cz\/cms\/getmedia\/5b0b58f4-99cf-46d9-b8d5-9b67029c6baf\/Zimni-sezona-TK-CzechTourism.pdf?_gl=1*1u92hlq*_ga*Njk4MDU3MjE4LjE3MDY3ODQxOTI.*_ga_2HLRR7D2WM*czE3NjQ5NjM0ODMkbzEwMDkkZzEkdDE3NjQ5NjQwMjYkajE4JGwwJGgw\">Unexpected Wellbeing<\/a> na Eurosportu, kterou p\u0159ipravila agentura CzechTourism. Jej\u00edm c\u00edlem bylo inspirovat n\u00e1v\u0161t\u011bvn\u00edky z cel\u00e9 Evropy k objevov\u00e1n\u00ed zimn\u00edho \u010ceska. Stanice odvys\u00edlala 210 spot\u016f na kan\u00e1lech Eurosport 1 a 2, s dosahem na 51 evropsk\u00fdch trh\u016f s v\u00edce ne\u017e 23 mil. zobrazen\u00ed.<\/p>\n\n\n\n<p>Aktu\u00e1ln\u00ed informace o \u010desk\u00fdch hor\u00e1ch z\u00e1jemci naleznou tradi\u010dn\u011b na port\u00e1lu <a href=\"https:\/\/www.holidayinfo.cz\/cs\/homepage\">holidayinfo.cz<\/a>, kde se krom\u011b mno\u017estv\u00ed sn\u011bhu a kilometr\u016f upraven\u00fdch sjezdov\u00fdch trat\u00ed pod\u00edvaj\u00ed na webkamery z&nbsp;horsk\u00fdch st\u0159edisek.&nbsp;Pravideln\u011b aktualizovan\u00e9 novinky jsou k&nbsp;dispozici tak\u00e9 na jednom z&nbsp;nejv\u011bt\u0161\u00edch turistick\u00fdch port\u00e1l\u016f <a href=\"https:\/\/www.kudyznudy.cz\/co-chcete-delat\/zimni-sporty\">kudyznudy.cz<\/a>.<\/p>\n\n\n\n<p><strong>Metodologie v\u00fdzkumu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Metoda sb\u011bru \u2192 CAWI \u2013 online strukturovan\u00e9 dotazov\u00e1n\u00ed formou panel\u016f<\/em><\/li>\n\n\n\n<li><em>\u00da\u010dast v \u0161et\u0159en\u00ed \u2192 1 000 respondent\u016f<\/em><\/li>\n\n\n\n<li><em>C\u00edlov\u00e1 skupina \u2013 Obyvatel\u00e9 \u010cR \u2013 kv\u00f3tn\u00ed znak \u2192 pohlav\u00ed, v\u011bk, vzd\u011bl\u00e1n\u00ed, velikost m\u00edsta bydli\u0161t\u011b a kraj<\/em><\/li>\n\n\n\n<li><em>Sb\u011br dat \u2013 v obdob\u00ed 10.-16.11.2025<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>(Praha 9. prosince 2025) Zimn\u00ed dovolenou v tuzemsku letos pl\u00e1nuje 44 % \u010cech\u016f, co\u017e je o t\u0159i procentn\u00ed body m\u00e9n\u011b ne\u017e loni. Pr\u016fm\u011brn\u011b zde cht\u011bj\u00ed str\u00e1vit \u0161est dn\u00ed \u2013 o den m\u00e9n\u011b ne\u017e v minul\u00e9 sez\u00f3n\u011b. Z\u00e1rove\u0148 ale po\u010d\u00edtaj\u00ed s vy\u0161\u0161\u00edmi v\u00fddaji. Za celou zimn\u00ed dovolenou se chystaj\u00ed zaplatit v&nbsp;pr\u016fm\u011bru 9 111 korun, meziro\u010dn\u011b o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,133,998],"tags":[],"class_list":["post-88423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-czech-armenian-news-cs","category-novinky"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/88423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=88423"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/88423\/revisions"}],"predecessor-version":[{"id":88424,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/88423\/revisions\/88424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/24480"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=88423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=88423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=88423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}