{"id":84714,"date":"2025-10-17T11:42:05","date_gmt":"2025-10-17T08:42:05","guid":{"rendered":"https:\/\/orer.eu\/?p=84714"},"modified":"2025-10-17T12:15:27","modified_gmt":"2025-10-17T09:15:27","slug":"pruvodce-michelin-rozsiruje-svou-mapu-chuti-poprve-pokryje-cele-cesko","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2025\/10\/17\/pruvodce-michelin-rozsiruje-svou-mapu-chuti-poprve-pokryje-cele-cesko\/","title":{"rendered":"Pr\u016fvodce MICHELIN roz\u0161i\u0159uje svou mapu chut\u00ed \u2013 poprv\u00e9 pokryje cel\u00e9 \u010cesko"},"content":{"rendered":"\n

<\/p>\n\n\n\n

(Praha 16. \u0159\u00edjna 2025) Poprv\u00e9 v historii vznik\u00e1 samostatn\u00fd v\u00fdb\u011br Pr\u016fvodce MICHELIN, kter\u00fd pokryje cel\u00e9 \u010cesko. Inspekto\u0159i spole\u010dnosti letos ochutn\u00e1vaj\u00ed nap\u0159\u00ed\u010d republikou \u010deskou kuchyni a hledaj\u00ed u n\u00e1s ty nejlep\u0161\u00ed gastronomick\u00e9 z\u00e1\u017eitky. Nov\u00fd v\u00fdb\u011br p\u0159edstav\u00ed spole\u010dnost 11. prosince 2025 v Mari\u00e1nsk\u00fdch L\u00e1zn\u00edch b\u011bhem slavnostn\u00edho ve\u010dera za \u00fa\u010dasti tuzemsk\u00fdch \u0161\u00e9fkucha\u0159\u016f, z\u00e1stupc\u016f region\u016f a dal\u0161\u00edch osobnost\u00ed z gastronomick\u00e9ho sv\u011bta. Chyb\u011bt nebudou ani dom\u00e1c\u00ed a zahrani\u010dn\u00ed m\u00e9dia.<\/strong><\/p>\n\n\n\n

\u010cesko vstupuje do kulin\u00e1rn\u00ed ligy \u0161ampion\u016f<\/strong><\/p>\n\n\n\n

\u010cesko se letos za\u0159ad\u00ed mezi evropsk\u00e9 zem\u011b s vlastn\u00edm Pr\u016fvodcem MICHELIN<\/a>. Nov\u00fd v\u00fdb\u011br nab\u00eddne podniky z cel\u00e9 zem\u011b \u2013 od fine diningov\u00fdch restaurac\u00ed po tradi\u010dn\u00ed podniky, kter\u00e9 stav\u00ed na lok\u00e1ln\u00edch surovin\u00e1ch a poctiv\u00e9 kuchyni.<\/p>\n\n\n\n

\u201eSpolupr\u00e1ce s Pr\u016fvodcem MICHELIN otev\u00edr\u00e1 novou kapitolu v budov\u00e1n\u00ed image \u010ceska jako destinace, kter\u00e1 krom\u011b historick\u00fdch pam\u00e1tek, p\u0159\u00edrodn\u00edch kr\u00e1s a \u0161irok\u00e9 nab\u00eddky mo\u017enost\u00ed pro aktivn\u00ed odpo\u010dinek, vynik\u00e1 i \u0161pi\u010dkovou gastronomi\u00ed. Ocen\u011bn\u00ed Pr\u016fvodce MICHELIN je celosv\u011btov\u011b uzn\u00e1van\u00fdm symbolem kulin\u00e1\u0159sk\u00e9 excelence a jeho p\u0159\u00edtomnost v \u010cesku pom\u016f\u017ee zv\u00fd\u0161it mezin\u00e1rodn\u00ed pov\u011bdom\u00ed o na\u0161\u00ed kuchyni. Z\u00e1rove\u0148 p\u0159il\u00e1k\u00e1 n\u00e1ro\u010dn\u011bj\u0161\u00ed klientelu, kter\u00e1 ocen\u00ed kvalitu, inovace i lok\u00e1ln\u00ed suroviny. Jsme r\u00e1di, \u017ee \u010cesko tuto mo\u017enost dostalo a rozhodn\u011b ji naplno v r\u00e1mci na\u0161ich kampan\u00ed vyu\u017eijeme,\u201c <\/em>\u0159\u00edk\u00e1 \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>.<\/p>\n\n\n\n

Pr\u016fvodce MICHELIN: z\u00e1ruka kvality, v\u00e1\u0161n\u011b a poctivosti<\/strong><\/p>\n\n\n\n

Anonymn\u00ed inspekto\u0159i hodnot\u00ed restaurace podle p\u0159\u00edsn\u00fdch mezin\u00e1rodn\u00edch krit\u00e9ri\u00ed. Ud\u011bluj\u00ed hv\u011bzdy MICHELIN<\/a> \u2013 jednu, dv\u011b nebo t\u0159i \u2013 a tak\u00e9 presti\u017en\u00ed ocen\u011bn\u00ed Bib Gourmand<\/a> provozovn\u00e1m s v\u00fdborn\u00fdm j\u00eddlem za rozumnou cenu. Zelen\u00e1 hv\u011bzda MICHELIN vyzdvihuje komunitu odhodlan\u00fdch \u0161\u00e9fkucha\u0159\u016f, kte\u0159\u00ed p\u0159etv\u00e1\u0159ej\u00ed gastronomii prost\u0159ednictv\u00edm inovativn\u00edch postup\u016f.<\/p>\n\n\n\n

Gastronomie jako tah\u00e1k cestovn\u00edho ruchu<\/strong><\/p>\n\n\n\n

Podle dat VISA p\u0159ipadla v roce 2023 t\u00e9m\u011b\u0159 \u010dtvrtina v\u0161ech v\u00fddaj\u016f zahrani\u010dn\u00edch turist\u016f v \u010cesku na gastronomii, z toho 80 % na konzumaci v restaurac\u00edch. B\u011bhem t\u00fddne turist\u00e9 utr\u00e1celi za j\u00eddlo nejv\u00edce v letn\u00ed sez\u00f3n\u011b. Jejich v\u00edkendov\u00e9 v\u00fddaje pak byly stabiln\u00ed v cel\u00e9m roce.<\/p>\n\n\n\n

Cestov\u00e1n\u00ed za gastronomi\u00ed pat\u0159\u00ed mezi sv\u011btov\u00e9 trendy a \u010cesko se m\u016f\u017ee py\u0161nit bohatou a rozmanitou gastronomickou sc\u00e9nou, kter\u00e1 spojuje tradi\u010dn\u00ed \u010desk\u00e9 chut\u011b s vlivy sousedn\u00edch zem\u00ed a mezin\u00e1rodn\u00edch trend\u016f. Vynik\u00e1 vydatn\u00fdmi pokrmy z lok\u00e1ln\u00edch ingredienc\u00ed \u2013 od zv\u011b\u0159iny a ryb ze zdej\u0161\u00edch vod a\u017e po sez\u00f3nn\u00ed zeleninu a lesn\u00ed ovoce, dopln\u011bn\u00e9 nejen legend\u00e1rn\u00edm \u010desk\u00fdm pivem, ale tak\u00e9 kvalitn\u00edm moravsk\u00fdm a \u010desk\u00fdm v\u00ednem.<\/p>\n\n\n\n

\u201eP\u0159esto\u017ee si pod term\u00ednem \u201emichelinsk\u00e1 restaurace\u201c v\u011bt\u0161ina lid\u00ed p\u0159edstav\u00ed jen ty nejdra\u017e\u0161\u00ed podniky, presti\u017en\u00ed ocen\u011bn\u00ed p\u0159id\u011bluj\u00ed inspekto\u0159i i provozovn\u00e1m s kuchyn\u00ed za dostupnou cenu. \u010casto je z\u00edsk\u00e1vaj\u00ed podniky, kter\u00e9 va\u0159\u00ed z m\u00edstn\u00edch surovin a p\u0159in\u00e1\u0161ej\u00ed radost i autenticitu. To p\u0159esn\u011b odpov\u00edd\u00e1 filozofii agentury CzechTourism a udr\u017eiteln\u00e9ho cestovn\u00edho ruchu,\u201c <\/em>dopl\u0148uje \u0159editelka Odboru produkt managementu, v\u00fdzkumu a B2B spolupr\u00e1ce Tereza Hofmanov\u00e1<\/strong>.<\/p>\n\n\n\n

Partnerstv\u00ed s Pr\u016fvodcem MICHELIN<\/strong><\/p>\n\n\n\n

T\u0159\u00edlet\u00e1 spolupr\u00e1ce<\/a> \u010ceska s Pr\u016fvodcem MICHELIN se rozb\u011bhla v leto\u0161n\u00edm roce. Na jej\u00edm z\u00e1klad\u011b inspekto\u0159i ka\u017ed\u00fd rok sestav\u00ed jeho elektronickou podobu s v\u00fdb\u011brem nejlep\u0161\u00edch tuzemsk\u00fdch restaurac\u00ed a Pr\u016fvodce MICHELIN bude spravovat a aktualizovat \u010deskou sekci na webu https:\/\/guide.michelin.com\/cz\/en<\/a>. Sou\u010d\u00e1st\u00ed dohody je tak\u00e9 tvorba obsahu v\u010detn\u011b \u010dl\u00e1nk\u016f a placen\u00e9 kampan\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch. V neposledn\u00ed \u0159ad\u011b vzniklo i propaga\u010dn\u00ed video<\/a>, kter\u00e9 p\u0159edstavuje \u010deskou gastronomii. Celkov\u00e1 hodnota t\u0159\u00edlet\u00e9 spolupr\u00e1ce \u010din\u00ed 1 350 000 EUR.<\/p>\n\n\n\n

\u010cesko se t\u00edmto krokem \u0159ad\u00ed po bok kulin\u00e1\u0159sk\u00fdch destinac\u00ed, jako je Francie, It\u00e1lie, \u0160pan\u011blsko nebo Slovinsko, kde Pr\u016fvodce MICHELIN podporuje rozvoj kulin\u00e1\u0159sk\u00e9ho cestov\u00e1n\u00ed.<\/p>\n\n\n\n

Nov\u00e1 \u00e9ra \u010desk\u00e9 gastronomie<\/strong><\/p>\n\n\n\n

Slavnostn\u00ed p\u0159edstaven\u00ed nov\u00e9ho pr\u016fvodce prob\u011bhne v Mari\u00e1nsk\u00fdch L\u00e1zn\u00edch<\/a> za \u00fa\u010dasti zhruba dvou stovek host\u016f. Uzav\u0159e se tak rok pln\u00fd o\u010dek\u00e1v\u00e1n\u00ed a objev\u016f. \u010cesk\u00e1 gastronomie vstoup\u00ed do nov\u00e9 \u00e9ry \u2013 s v\u011bt\u0161\u00edm sebev\u011bdom\u00edm, presti\u017e\u00ed a chut\u00ed uk\u00e1zat sv\u011btu, \u017ee \u010cesko chutn\u00e1 skv\u011ble.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

(Praha 16. \u0159\u00edjna 2025) Poprv\u00e9 v historii vznik\u00e1 samostatn\u00fd v\u00fdb\u011br Pr\u016fvodce MICHELIN, kter\u00fd pokryje cel\u00e9 \u010cesko. Inspekto\u0159i spole\u010dnosti letos ochutn\u00e1vaj\u00ed nap\u0159\u00ed\u010d republikou \u010deskou kuchyni a hledaj\u00ed u n\u00e1s ty nejlep\u0161\u00ed gastronomick\u00e9 z\u00e1\u017eitky. Nov\u00fd v\u00fdb\u011br p\u0159edstav\u00ed spole\u010dnost 11. prosince 2025 v Mari\u00e1nsk\u00fdch L\u00e1zn\u00edch b\u011bhem slavnostn\u00edho ve\u010dera za \u00fa\u010dasti tuzemsk\u00fdch \u0161\u00e9fkucha\u0159\u016f, z\u00e1stupc\u016f region\u016f a dal\u0161\u00edch osobnost\u00ed z…<\/p>\n","protected":false},"author":1,"featured_media":84716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,998],"tags":[2340,5332],"class_list":["post-84714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-novinky","tag-cesko","tag-michelin"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/84714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=84714"}],"version-history":[{"count":2,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/84714\/revisions"}],"predecessor-version":[{"id":84724,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/84714\/revisions\/84724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/84716"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=84714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=84714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=84714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}