{"id":72304,"date":"2025-02-14T18:56:20","date_gmt":"2025-02-14T15:56:20","guid":{"rendered":"https:\/\/orer.eu\/?p=72304"},"modified":"2025-02-14T18:57:54","modified_gmt":"2025-02-14T15:57:54","slug":"aktivni-turismus-v-cesku-zaziva-boom-nemci-polaci-i-nizozemci-objevuji-nove-regiony","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2025\/02\/14\/aktivni-turismus-v-cesku-zaziva-boom-nemci-polaci-i-nizozemci-objevuji-nove-regiony\/","title":{"rendered":"Aktivn\u00ed turismus v \u010cesku za\u017e\u00edv\u00e1 boom: N\u011bmci, Pol\u00e1ci i Nizozemci objevuj\u00ed nov\u00e9 regiony"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Praha 14. \u00fanora 2025- <a><strong>\u010cesko se st\u00e1v\u00e1 \u010d\u00edm d\u00e1l obl\u00edben\u011bj\u0161\u00ed destinac\u00ed pro aktivn\u00ed turisty z N\u011bmecka, Nizozemska a Polska. Nov\u00fd v\u00fdzkum agentury CzechTourism odhalil, \u017ee aktivn\u00ed dovolen\u00e1 je pro tyto n\u00e1rody st\u00e1le atraktivn\u011bj\u0161\u00ed a \u017ee \u010cesko pat\u0159\u00ed d\u00edky sv\u00e9 cenov\u00e9 dostupnosti, rozmanit\u00e9 p\u0159\u00edrod\u011b a bohat\u00e9 historii mezi vyhled\u00e1van\u00e9 destinace. V\u00fdzkum uk\u00e1zal tak\u00e9 sm\u011br, na kter\u00fd by se \u010cesko m\u011blo v\u00edce zam\u011b\u0159it, a to je\u0161t\u011b v\u011bt\u0161\u00ed propagace dosud neobjeven\u00fdch m\u00edst, co\u017e zapad\u00e1 do koncepce \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism. Mezi jej\u00ed kl\u00ed\u010dov\u00e9 aktivity pat\u0159\u00ed pr\u00e1v\u011b prezentace turistick\u00fdch c\u00edl\u016f mimo davy turist\u016f. Potvrzuje se tak, \u017ee agentura m\u00e1 dob\u0159e nastaven\u00e9 sv\u00e9 priority, pokud jde o c\u00edlen\u00ed kampan\u00ed v\u00a0zahrani\u010d\u00ed, ale i na dom\u00e1c\u00ed p\u016fd\u011b.<\/strong><\/a><\/p>\n\n\n\n<p><strong>Rok 2024: Rekordn\u00ed \u010d\u00edsla a n\u00e1vrat na p\u0159edcovidovou \u00farove\u0148, turisty l\u00e1k\u00e1 cenov\u00e1 dostupnost i \u0161irok\u00e1 nab\u00eddka aktivit<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/tourdata.cz\/data\/potencial-aktivniho-turismu-z-pohledu-navstevniku-z-nemecka-polska-a-nizozemska\/\">Podle nejnov\u011bj\u0161\u00edch dat CzechTourism za rok 2024<\/a> p\u0159inesl pozitivn\u00ed trend v p\u0159\u00edjezdov\u00e9m turismu. N\u011bmecko, Polsko a Nizozemsko pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e9 zdrojov\u00e9 trhy. Po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f z&nbsp;t\u011bchto zem\u00ed loni p\u0159ekonal \u010d\u00edsla z rekordn\u00edho roku 2019. C\u00edlen\u00e9 kampan\u011b a propagace p\u0159\u00edrodn\u00edch destinac\u00ed motivovaly zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edky k&nbsp;objevov\u00e1n\u00ed kr\u00e1s \u010ceska. Data ukazuj\u00ed, \u017ee zat\u00edmco N\u011bmci nad\u00e1le preferuj\u00ed l\u00e1zn\u011b a kulturn\u00ed pam\u00e1tky, Nizozemci objevuj\u00ed \u010desk\u00e9 kempy a cyklostezky a Pol\u00e1ci si obl\u00edbili Krkono\u0161e a ji\u017en\u00ed Moravu.<\/p>\n\n\n\n<p><em>\u201eNa\u0161e nejnov\u011bj\u0161\u00ed data potvrzuj\u00ed rostouc\u00ed oblibu \u010ceska mezi zahrani\u010dn\u00edmi turisty a z\u00e1rove\u0148 ukazuj\u00ed oblasti s nejv\u011bt\u0161\u00edm potenci\u00e1lem. Aktivn\u00ed dovolen\u00e1 je trendem, kter\u00fd nab\u00fdv\u00e1 na s\u00edle. V&nbsp;r\u00e1mci na\u0161ich kampan\u00ed chceme v\u00edce zd\u016fraznit mo\u017enosti, jak spojit sport, p\u0159\u00edrodu i kulturn\u00ed z\u00e1\u017eitky. Proto se zam\u011b\u0159ujeme na propagaci m\u00e9n\u011b zn\u00e1m\u00fdch region\u016f a ukazujeme \u010cesko jako destinaci pro v\u0161echny, kdo cht\u011bj\u00ed aktivn\u011b tr\u00e1vit voln\u00fd \u010das. N\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti z N\u011bmecka a Polska potvrzuje, \u017ee tato strategie funguje,\u201c <\/em>\u0159\u00edk\u00e1 <strong>\u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"519\" src=\"https:\/\/orer.eu\/wp-content\/uploads\/2023\/03\/czech-turizm-lanovka.jpg\" alt=\"\" class=\"wp-image-30844\" srcset=\"https:\/\/orer.eu\/wp-content\/uploads\/2023\/03\/czech-turizm-lanovka.jpg 358w, https:\/\/orer.eu\/wp-content\/uploads\/2023\/03\/czech-turizm-lanovka-207x300.jpg 207w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Po\u010det p\u0159\u00edjezd\u016f a zm\u011bny v preferenc\u00edch turist\u016f<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Rok 2024 potvrdil stabiln\u00ed r\u016fst p\u0159\u00edjezdov\u00e9ho turismu, ale tak\u00e9 uk\u00e1zal, \u017ee se zvyklosti cestovatel\u016f m\u011bn\u00ed. Nejnov\u011bj\u0161\u00ed data CzechTourism ukazuj\u00ed, \u017ee kampan\u011b agentury na kl\u00ed\u010dov\u00fdch trz\u00edch p\u0159in\u00e1\u0161ej\u00ed v\u00fdsledky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u011bme\u010dt\u00ed turist\u00e9: loni jich do \u010ceska zam\u00ed\u0159ilo 2 377\u00a0682, co\u017e p\u0159edstavuje meziro\u010dn\u00ed r\u016fst o 4,1 %, oproti roku 2019 n\u00e1r\u016fst o 14,6 %.<\/li>\n\n\n\n<li>Pol\u0161t\u00ed turist\u00e9: v\u00a0roce 2024 p\u0159ijelo do \u010ceska 841\u00a0541 n\u00e1v\u0161t\u011bvn\u00edk\u016f, meziro\u010dn\u011b o 10,8 % v\u00edce, ve srovn\u00e1n\u00ed s\u00a0rokem 2019 n\u00e1r\u016fst o 25,3 %.<\/li>\n\n\n\n<li>Nizozem\u0161t\u00ed turist\u00e9: v\u00a0uplynul\u00e9m roce jich do tuzemska dorazilo 256\u00a0789, meziro\u010dn\u011b m\u00edrn\u00fd pokles o 1,9 %, ale oproti roku 2019 n\u00e1r\u016fst o 3,2 %.<\/li>\n<\/ul>\n\n\n\n<p>N\u011bmecko z\u016fst\u00e1v\u00e1 nejsiln\u011bj\u0161\u00edm zdrojov\u00fdm trhem. Z uveden\u00fdch t\u0159\u00ed zem\u00ed zaznamenalo Polsko nejv\u011bt\u0161\u00ed procentu\u00e1ln\u00ed n\u00e1r\u016fst, zat\u00edmco Nizozemci udr\u017euj\u00ed stabiln\u00ed \u00farove\u0148 n\u00e1v\u0161t\u011bvnosti.<\/p>\n\n\n\n<p><strong>\u010cesko u\u017e nen\u00ed jen Praha \u2013 aktivn\u00ed turist\u00e9 objevuj\u00ed nov\u00e9 regiony <\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u011bmci vedle tradi\u010dn\u00edch c\u00edl\u016f jako je Praha a Karlovy Vary, za\u010d\u00ednaj\u00ed vyhled\u00e1vat tak\u00e9 Krkono\u0161e a \u0160umavu. Maj\u00ed v oblib\u011b wellness, p\u011b\u0161\u00ed turistiku, vodn\u00ed sporty nebo cykloturistiku. R\u00e1di k\u00a0n\u00e1m jezd\u00ed v\u00a0l\u00e9t\u011b nebo za\u010d\u00e1tkem podzimu. Pr\u016fm\u011brn\u00e1 d\u00e9lka pobytu: 3,72 dne.<\/li>\n\n\n\n<li>Pol\u00e1ci m\u00ed\u0159\u00ed hlavn\u011b do Prahy, Kr\u00e1lov\u00e9hradeck\u00e9ho a Jihomoravsk\u00e9ho kraje, ale tak\u00e9 do Jesen\u00edk\u016f. D\u00e1vaj\u00ed p\u0159ednost p\u011b\u0161\u00ed turistice, v\u010detn\u011b chozen\u00ed na hor\u00e1ch, a maj\u00ed r\u00e1di zimn\u00ed sporty a tuzemsk\u00e9 kulturn\u00ed pam\u00e1tky. Pro n\u00e1v\u0161t\u011bvu \u010ceska vol\u00ed hlavn\u011b l\u00e9to. Pr\u016fm\u011brn\u00e1 d\u00e9lka pobytu: 2,97 dne.<\/li>\n\n\n\n<li>Nizozemci si obl\u00edbili Prahu, Jiho\u010desk\u00fd a Kr\u00e1lovehradeck\u00fd kraj. Jako c\u00edl si ale vyb\u00edraj\u00ed i Liberecko a Vyso\u010dinu. Nej\u010dast\u011bji vol\u00ed p\u011b\u0161\u00ed turistiku, vodn\u00ed sporty a kempov\u00e1n\u00ed. Dovolenou v\u00a0\u010cesku tr\u00e1v\u00ed zejm\u00e9na v\u00a0l\u00e9t\u011b. Pr\u016fm\u011brn\u00e1 d\u00e9lka pobytu: 3,81 dne.<\/li>\n<\/ul>\n\n\n\n<p><em>&#8220;Kl\u00ed\u010dem k \u00fasp\u011bchu je je\u0161t\u011b lep\u0161\u00ed prezentace region\u00e1ln\u00edho turismu. Lid\u00e9 cht\u011bj\u00ed autentick\u00e9 z\u00e1\u017eitky a \u010cesko v tomto sm\u011bru nab\u00edz\u00ed obrovsk\u00fd potenci\u00e1l. Zv\u00fd\u0161en\u00ed po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f z Polska a N\u011bmecka ukazuje, \u017ee na\u0161e kampan\u011b oslovuj\u00ed spr\u00e1vn\u00e9 c\u00edlov\u00e9 skupiny,\u201c<\/em> dopl\u0148uje <strong>vedouc\u00ed Institutu turismu CzechTourism Petr Jane\u010dek<\/strong>.<\/p>\n\n\n\n<p><em>&#8220;V uplynul\u00e9m obdob\u00ed jsme se zam\u011b\u0159ili na propagaci konkr\u00e9tn\u00edch aktivit a z\u00e1\u017eitk\u016f. Da\u0159\u00ed se n\u00e1m zvy\u0161ovat pov\u011bdom\u00ed o m\u00e9n\u011b zn\u00e1m\u00fdch destinac\u00edch a p\u0159iv\u00e1d\u011bt turisty do region\u016f, kter\u00e9 d\u0159\u00edve nem\u011bly takovou n\u00e1v\u0161t\u011bvnost. Zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci si st\u00e1le \u010dast\u011bji vyb\u00edraj\u00ed \u010cesko nejen jako destinaci pro kulturn\u00ed v\u00fdlety, ale i pro aktivn\u00ed dovolenou,&#8221;<\/em> dopl\u0148uje <strong>\u0159editelka Odboru marketingu a zahrani\u010dn\u00edch zastoupen\u00ed CzechTourism<\/strong> <strong>Jana \u0160tumpov\u00e1 Konicarov\u00e1<\/strong>.<\/p>\n\n\n\n<p>CzechTourism pl\u00e1nuje roz\u0161\u00ed\u0159en\u00ed digit\u00e1ln\u00edch kampan\u00ed v N\u011bmecku, Polsku a Nizozemsku, ale i v&nbsp;dal\u0161\u00edch zem\u00edch sv\u011bta, v\u010detn\u011b vzd\u00e1len\u00fdch trh\u016f. Po\u010d\u00edt\u00e1 s intenzivn\u011bj\u0161\u00ed spoluprac\u00ed s outdoorov\u00fdmi influencery nebo je\u0161t\u011b v\u011bt\u0161\u00ed podporou aktivn\u00edho turismu. Sou\u010d\u00e1st\u00ed strategie je tak\u00e9 podpora udr\u017eiteln\u00fdch forem cestov\u00e1n\u00ed, v\u010detn\u011b ekologick\u00fdch ubytov\u00e1n\u00ed a region\u00e1ln\u00edch vlakov\u00fdch spojen\u00ed. V&nbsp;jejich obsahu zohled\u0148uje preference turist\u016f z&nbsp;jednotliv\u00fdch zem\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/tourdata.cz\/data\/potencial-aktivniho-turismu-z-pohledu-navstevniku-z-nemecka-polska-a-nizozemska\/\">Podrobn\u00e9 informace k&nbsp;v\u00fdzkumu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Praha 14. \u00fanora 2025- \u010cesko se st\u00e1v\u00e1 \u010d\u00edm d\u00e1l obl\u00edben\u011bj\u0161\u00ed destinac\u00ed pro aktivn\u00ed turisty z N\u011bmecka, Nizozemska a Polska. Nov\u00fd v\u00fdzkum agentury CzechTourism odhalil, \u017ee aktivn\u00ed dovolen\u00e1 je pro tyto n\u00e1rody st\u00e1le atraktivn\u011bj\u0161\u00ed a \u017ee \u010cesko pat\u0159\u00ed d\u00edky sv\u00e9 cenov\u00e9 dostupnosti, rozmanit\u00e9 p\u0159\u00edrod\u011b a bohat\u00e9 historii mezi vyhled\u00e1van\u00e9 destinace. V\u00fdzkum uk\u00e1zal tak\u00e9 sm\u011br, na kter\u00fd&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[133,998,377],"tags":[],"class_list":["post-72304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-armenian-news-cs","category-novinky","category-tisk"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/72304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=72304"}],"version-history":[{"count":2,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/72304\/revisions"}],"predecessor-version":[{"id":72306,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/72304\/revisions\/72306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/30840"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=72304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=72304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=72304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}