<\/p>\n\n\n\n
(Praha 29. ledna 2025) FITUR Madrid 2025, nejv\u011bt\u0161\u00ed veletrh cestovn\u00edho ruchu pro \u0161pan\u011blsky mluv\u00edc\u00ed zem\u011b, letos p\u0159iv\u00edtal rekordn\u00edch 255 tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f. Mezi vystavovateli nechyb\u011bl ani \u010desk\u00fd st\u00e1nek. Spole\u010dn\u011b s des\u00edtkou dal\u0161\u00edch partner\u016f z tuzemska prezentovali z\u00e1stupci \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism profesion\u00e1l\u016fm i z\u00e1jemc\u016fm z \u0159ad \u0161irok\u00e9 ve\u0159ejnosti zdej\u0161\u00ed regiony, aby je\u0161t\u011b v\u00edce zv\u00fd\u0161ili z\u00e1jem \u0160pan\u011bl\u016f o na\u0161i zem. V roce 2023 do \u010ceska zav\u00edtalo v\u00edce ne\u017e 226 tis\u00edc \u0161pan\u011blsk\u00fdch turist\u016f, kte\u0159\u00ed u n\u00e1s str\u00e1vili v pr\u016fm\u011bru t\u00e9m\u011b\u0159 \u010dty\u0159i dny. FITUR tak nab\u00eddl ide\u00e1ln\u00ed platformu k pos\u00edlen\u00ed spolupr\u00e1ce se \u0161pan\u011blsk\u00fdmi touroper\u00e1tory a dal\u0161\u00edmu rozvoji incomingov\u00e9ho turismu.<\/strong><\/p>\n\n\n\n FITUR Madrid<\/a> pat\u0159\u00ed mezi strategick\u00e9 veletrhy, kter\u00e9 nab\u00edzej\u00ed jedine\u010dnou mo\u017enost oslovit kl\u00ed\u010dov\u00e9 partnery, z\u00e1stupce cestovn\u00edch kancel\u00e1\u0159\u00ed i tisku. Na leto\u0161n\u00edm ro\u010dn\u00edku se prezentovalo 9,5 tis\u00edce firem ze 156 zem\u00ed. Jedn\u00edm z kl\u00ed\u010dov\u00fdch t\u00e9mat byla udr\u017eitelnost a inovace v cestovn\u00edm ruchu, tedy diverzifikace turismu, sni\u017eov\u00e1n\u00ed sez\u00f3nnosti a vyu\u017eit\u00ed nov\u00fdch technologi\u00ed pro efektivn\u011bj\u0161\u00ed spr\u00e1vu destinac\u00ed.<\/p>\n\n\n\n “V r\u00e1mci na\u0161\u00ed komunika\u010dn\u00ed strategie mimo jin\u00e9 propagujeme i <\/em>udr\u017eiteln\u00fd turismus<\/em><\/a>, kter\u00fd p\u0159in\u00e1\u0161\u00ed prosp\u011bch region\u016fm a z\u00e1rove\u0148 zachov\u00e1v\u00e1 jedine\u010dnost destinace pro budouc\u00ed generace. Aktivn\u011b pracujeme na tom, aby se turist\u00e9 ze \u0160pan\u011blska vyd\u00e1vali tak\u00e9 mimo hlavn\u00ed m\u011bsto a objevovali m\u00e9n\u011b zn\u00e1m\u00e9, ale nem\u00e9n\u011b atraktivn\u00ed lokality,” <\/em>\u0159\u00edk\u00e1 \u0159editelka Odboru marketingu a zahrani\u010dn\u00edch zastoupen\u00ed CzechTourism Jana \u0160tumpov\u00e1 Konicarov\u00e1<\/strong>.<\/p>\n\n\n\n \u010cesk\u00fd st\u00e1nek: Kl\u00ed\u010dov\u00fd bod pro odborn\u00edky i novin\u00e1\u0159e<\/strong><\/strong><\/p>\n\n\n\n Na t\u00e9m\u011b\u0159 100 m2 prezentovali z\u00e1stupci agentury CzechTourism na\u0161i zemi nejen jako destinaci, kter\u00e1 stoj\u00ed za n\u00e1v\u0161t\u011bvu, ale tak\u00e9 aktivn\u011b podporovali navazov\u00e1n\u00ed a udr\u017eov\u00e1n\u00ed profesn\u00edch kontakt\u016f mezi \u010desk\u00fdmi a \u0161pan\u011blsk\u00fdmi subjekty. Na m\u00edst\u011b \u010cesko reprezentovalo, krom\u011b \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu, dal\u0161\u00edch deset spoluvystavovatel\u016f. Mezi nimi p\u0159edn\u00ed incomingov\u00e9 cestovn\u00ed kancel\u00e1\u0159e (DZK, Isalex, Jerome Travel, Mucha Praga, La Boheme, Torres de Praga), leteck\u00e1 spole\u010dnost Smartwings, leteck\u00fd broker Air Consulting a Fashion Arena Prague Outlet. Kr\u00e1sy ji\u017en\u00edch \u010cech<\/a> p\u0159edstavila v Madridu Jiho\u010desk\u00e1 centr\u00e1la cestovn\u00edho ruchu. \u010cesk\u00e1 expozice sklidila velk\u00fd z\u00e1jem jak ze strany n\u00e1v\u0161t\u011bvn\u00edk\u016f a profesion\u00e1l\u016f, tak i tisku a tv\u016frc\u016f online obsahu.<\/p>\n\n\n\n \u201eJedn\u00edm z hlavn\u00edch t\u00e9mat na\u0161\u00ed propagace byla v\u00fdznamn\u00e1 v\u00fdro\u010d\u00ed v leto\u0161n\u00edm roce, jako nap\u0159\u00edklad 30 let od zaps\u00e1n\u00ed <\/em>Kutn\u00e9 Hory na seznam UNESCO<\/em><\/a>, 30 let <\/em>RunCzech Maratonu<\/em><\/a> nebo 80 let mezin\u00e1rodn\u00edho hudebn\u00edho festivalu <\/em>Pra\u017esk\u00e9 jaro<\/em><\/a>. Maxim\u00e1ln\u011b jsme vyu\u017eili tuto p\u0159\u00edle\u017eitost k intenzivn\u00ed prezentaci t\u011bchto ud\u00e1lost\u00ed ve \u0161pan\u011blsk\u00fdch m\u00e9di\u00edch,\u201c <\/em>shrnuje \u0159editelka Zahrani\u010dn\u00edho zastoupen\u00ed CzechTourism ve \u0160pan\u011blsku Mark\u00e9ta Lehe\u010dkov\u00e1<\/strong> a dod\u00e1v\u00e1: \u201e\u0160pan\u011blsko je pro \u010desk\u00fd cestovn\u00ed ruch d\u016fle\u017eit\u00fdm trhem s rostouc\u00edm potenci\u00e1lem. CzechTourism zde aktivn\u011b prezentuje nejen <\/em>Prahu<\/em><\/a>, ale i \u0161ir\u0161\u00ed nab\u00eddku region\u00e1ln\u00edch z\u00e1\u017eitk\u016f, kter\u00e9 \u0161pan\u011blsk\u00e9 turisty \u010d\u00edm d\u00e1l v\u00edce zaj\u00edmaj\u00ed.”<\/em><\/p>\n\n\n\n CzechTourism posiluje z\u00e1jem \u0160pan\u011bl\u016f o \u010cesko<\/strong><\/strong><\/p>\n\n\n\n Pro \u0161pan\u011blsk\u00e9 turisty je \u010cesko obl\u00edbenou destinac\u00ed. V roce 2019 jich tuzemsko nav\u0161t\u00edvilo 262 tis\u00edc a str\u00e1vili u n\u00e1s p\u0159es 717 tis\u00edc noc\u00ed. O \u010dty\u0159i roky pozd\u011bji celkov\u00fd po\u010det cestovatel\u016f ze \u0160pan\u011blska sice klesl na 226 tis\u00edc, ale prodlou\u017eili<\/a> si dobu pobytu, kterou v tuzemsku tr\u00e1v\u00ed. Aktu\u00e1ln\u011b jsou to t\u00e9m\u011b\u0159 4 dny. Loni od ledna do z\u00e1\u0159\u00ed (posledn\u00ed dostupn\u00e1 data) k n\u00e1m zam\u00ed\u0159ilo p\u0159es 195 tis\u00edc \u0160pan\u011bl\u016f. Nej\u010dast\u011bji m\u00ed\u0159\u00ed do Prahy, Jihomoravsk\u00e9ho<\/a> a Karlovarsk\u00e9ho<\/a> kraje. Nejd\u00e9le z\u016fst\u00e1vaj\u00ed na Olomoucku<\/a> (8,8 dn\u00ed). Tento trend potvrzuje rostouc\u00ed z\u00e1jem o \u010desk\u00e9 regiony mimo hlavn\u00ed turistick\u00e9 trasy.<\/p>\n\n\n\n \u0160pan\u011bl\u00e9 maj\u00ed r\u00e1di j\u00eddlo a r\u00e1di ochutn\u00e1vaj\u00ed nov\u00e9 pokrmy, proto i u n\u00e1s \u010dasto vyhled\u00e1vaj\u00ed gastro z\u00e1\u017eitky<\/a>. Pat\u0159\u00ed mezi n\u00e1rody, kter\u00e9 jezd\u00ed za kulturou, nav\u0161t\u011bvuj\u00ed koncerty, l\u00edb\u00ed se jim opera, balet nebo t\u0159eba \u010dern\u00e9 divadlo. Zv\u00fd\u0161it jejich z\u00e1jem o tuzemsko pom\u00e1h\u00e1 propagace zam\u011b\u0159en\u00e1 na zdej\u0161\u00ed pam\u00e1tky zapsan\u00e9 v UNESCO<\/a>, hrady \u010di z\u00e1mky. V posledni\u00edch letech se p\u0159ed pobytem v \u010cesku i b\u011bhem n\u011bj, zaj\u00edmaj\u00ed o na\u0161i p\u0159\u00edrodu a mo\u017enosti aktivn\u00edho turismu, kdy preferuj\u00ed zejm\u00e9na hiking nebo cyklistiku.<\/p>\n\n\n\n CzechTourism dlouhodob\u011b pracuje na posilov\u00e1n\u00ed image \u010ceska ve \u0160pan\u011blsku, nap\u0159\u00edklad prost\u0159ednictv\u00edm strategick\u00fdch medi\u00e1ln\u00edch kampan\u00ed, spolupr\u00e1ce s tv\u016frci online obsahu a prezentac\u00ed \u010desk\u00fdch region\u016f na specializovan\u00fdch akc\u00edch. V r\u00e1mci FITUR prob\u011bhlo u\u017e n\u011bkolik kl\u00ed\u010dov\u00fdch jedn\u00e1n\u00ed s velk\u00fdmi touroper\u00e1tory a cestovn\u00edmi kancel\u00e1\u0159emi, kter\u00e9 maj\u00ed potenci\u00e1l p\u0159iv\u00e9st do \u010ceska dal\u0161\u00ed tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f z t\u00e9to zem\u011b.<\/p>\n\n\n\n Rekordn\u00ed FITUR: 45. ro\u010dn\u00edk p\u0159il\u00e1kal desetitis\u00edce profesion\u00e1l\u016f<\/strong><\/strong><\/p>\n\n\n\n FITUR Madrid letos oslavil 45. ro\u010dn\u00edk. Od 22. do 26. ledna 2025 p\u0159iv\u00edtal 155 000 profesion\u00e1l\u016f cestovn\u00edho ruchu a p\u0159es 100 000 n\u00e1v\u0161t\u011bvn\u00edk\u016f z \u0159ad ve\u0159ejnosti. Celkem se v dev\u00edti pavilonech p\u0159edstavilo 884 vystavovatel\u016f a 9 500 firem ze 156 zem\u00ed sv\u011bta. Partnerskou zem\u00ed ro\u010dn\u00edku byla Braz\u00edlie.<\/p>\n\n\n\n orer.eu<\/p>\n","protected":false},"excerpt":{"rendered":" (Praha 29. ledna 2025) FITUR Madrid 2025, nejv\u011bt\u0161\u00ed veletrh cestovn\u00edho ruchu pro \u0161pan\u011blsky mluv\u00edc\u00ed zem\u011b, letos p\u0159iv\u00edtal rekordn\u00edch 255 tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f. Mezi vystavovateli nechyb\u011bl ani \u010desk\u00fd st\u00e1nek. Spole\u010dn\u011b s des\u00edtkou dal\u0161\u00edch partner\u016f z tuzemska prezentovali z\u00e1stupci \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism profesion\u00e1l\u016fm i z\u00e1jemc\u016fm z \u0159ad \u0161irok\u00e9 ve\u0159ejnosti zdej\u0161\u00ed regiony, aby je\u0161t\u011b v\u00edce zv\u00fd\u0161ili z\u00e1jem \u0160pan\u011bl\u016f o…<\/p>\n","protected":false},"author":1,"featured_media":71555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,133,998],"tags":[2340],"class_list":["post-71554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-czech-armenian-news-cs","category-novinky","tag-cesko"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/71554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=71554"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/71554\/revisions"}],"predecessor-version":[{"id":71559,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/71554\/revisions\/71559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/71555"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=71554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=71554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=71554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}