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Praha, 11. listopadu 2024 \u2013 Zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci st\u00e1le \u010dast\u011bji vol\u00ed \u010cesko jako svou destinaci. Na Leti\u0161t\u011b V\u00e1clava Havla Praha jich b\u011bhem leto\u0161n\u00ed letn\u00ed sezony od dubna do konce \u0159\u00edjna p\u0159ilet\u011blo 2,8 milionu. Oproti lo\u0148sku tak ji\u017e p\u0159edstavuj\u00ed v\u011bt\u0161inu p\u0159\u00edletov\u00fdch cestuj\u00edc\u00edch. Nej\u010dast\u011bji jde o turisty z Velk\u00e9 Brit\u00e1nie, It\u00e1lie a Francie. Letos pak ve t\u0159et\u00edm \u010dtvrtlet\u00ed p\u0159icestovalo do \u010ceska celkem 3,2 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f ze zahrani\u010d\u00ed, co\u017e je meziro\u010dn\u011b o 4,4 % v\u00edce. Vypl\u00fdv\u00e1 to z dat spole\u010dn\u011b prezentovan\u00fdch agenturou CzechTourism, Leti\u0161t\u011bm Praha a s\u00edt\u00ed hotel\u016f Czech Inn Hotels.<\/strong><\/p>\n\n\n\n \u201eNar\u016fstaj\u00edc\u00ed pod\u00edl zahrani\u010dn\u00edch p\u0159\u00edletov\u00fdch cestuj\u00edc\u00edch hraje podstatnou roli v op\u011btovn\u00e9m o\u017eiven\u00ed cestovn\u00edho ruchu \u010ceska po koronavirov\u00e9 pandemii. B\u011bhem leto\u0161n\u00ed letn\u00ed sezony jsme dohromady \u2013 na p\u0159\u00edletu i odletu \u2013 odbavili 10,9 milionu cestuj\u00edc\u00edch, co\u017e je meziro\u010dn\u011b o 14,5 % v\u00edce. Bl\u00ed\u017e\u00edme se t\u00edm rekordn\u00edm v\u00fdkon\u016fm z roku 2019, kdy jsme za l\u00e9to odbavili p\u0159es 12 milion\u016f cestuj\u00edc\u00edch. P\u0159edpokl\u00e1d\u00e1me, \u017ee t\u00e9to \u00farovn\u011b dos\u00e1hneme ji\u017e v p\u0159\u00ed\u0161t\u00ed letn\u00ed sezon\u011b,\u201c<\/em> vysv\u011btluje Ji\u0159\u00ed Vysko\u010d, v\u00fdkonn\u00fd \u0159editel Rozvoje leteck\u00e9ho obchodu Leti\u0161t\u011b Praha. <\/strong><\/p>\n\n\n\n V r\u00e1mci leto\u0161n\u00ed letn\u00ed sez\u00f3ny od dubna do konce \u0159\u00edjna tvo\u0159ili z p\u0159il\u00e9taj\u00edc\u00edch cestuj\u00edc\u00edch v\u011bt\u0161inu zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci, konkr\u00e9tn\u011b jich bylo 2,8 milionu. Na p\u0159\u00edletov\u00e9 turistice se tak v l\u00e9t\u011b pod\u00edleli z 53 %, meziro\u010dn\u011b se pak pod\u00edl zahrani\u010dn\u00edch cestuj\u00edc\u00edch na p\u0159\u00edletu zvedl o \u010dty\u0159i procentn\u00ed body. Nej\u010dast\u011bji do \u010ceska l\u00e9taj\u00ed turist\u00e9 z Velk\u00e9 Brit\u00e1nie, It\u00e1lie a Francie. <\/strong><\/p>\n\n\n\n Rozvoj p\u0159\u00edletov\u00e9ho turismu pozitivn\u011b ovliv\u0148uje \u010deskou ekonomiku<\/strong><\/p>\n\n\n\n Jak uv\u00e1d\u00ed studie spole\u010dnosti KPMG, ka\u017ed\u00fd jeden milion odbaven\u00fdch cestuj\u00edc\u00edch na pra\u017esk\u00e9m leti\u0161ti ro\u010dn\u011b znamen\u00e1 pro \u010cesko odhadem 325 tis\u00edc nov\u00fdch turist\u016f, jejich\u017e celkov\u00e9 v\u00fddaje p\u0159inesou tuzemsk\u00e9 ekonomice spot\u0159ebu t\u00e9m\u011b\u0159 8,5 miliardy korun.<\/p>\n\n\n\n \u201eNa\u0161\u00edm c\u00edlem je udr\u017eiteln\u00fd turismus. Z hlediska leteck\u00e9ho obchodu proto usilujeme o to, abychom st\u00e1vaj\u00edc\u00ed nab\u00eddku leteck\u00fdch spojen\u00ed roz\u0161\u00ed\u0159ili zejm\u00e9na o p\u0159\u00edm\u00e9 linky z d\u00e1lkov\u00fdch destinac\u00ed. Zam\u011b\u0159ujeme se v tomto na trhy v Asii a USA,\u201c<\/em> \u0159\u00edk\u00e1 Ji\u0159\u00ed Vysko\u010d z Leti\u0161t\u011b Praha<\/strong> a p\u0159ipojuje: \u201eUspokojen\u00ed budouc\u00ed popt\u00e1vky po leteck\u00fdch spojen\u00edch z\u00e1rove\u0148 mus\u00ed j\u00edt ruku v ruce s pl\u00e1novan\u00fdm rozvojem leti\u0161t\u011b, jako je mj. nav\u00fd\u0161en\u00ed termin\u00e1lov\u00fdch kapacit a zefektivn\u011bn\u00ed leteck\u00e9ho provozu vybudov\u00e1n\u00edm paraleln\u00ed ranveje.\u201c<\/em><\/p>\n\n\n\n \u010cesko l\u00e1k\u00e1 n\u00e1v\u0161t\u011bvn\u00edky ze sousedn\u00edch i vzd\u00e1len\u00fdch zem\u00ed<\/strong><\/p>\n\n\n\n B\u011bhem t\u0159et\u00edho \u010dtvrtlet\u00ed leto\u0161n\u00edho roku nav\u0161t\u00edvilo \u010cesko na 7,7 milionu host\u016f, z \u010deho\u017e 41 % tvo\u0159ili zahrani\u010dn\u00ed turist\u00e9 (3,2 milionu). Mezi nimi p\u0159eva\u017eovali cestovatel\u00e9 ze sousedn\u00edch st\u00e1t\u016f, jako jsou N\u011bmecko, Polsko a Slovensko, ale tak\u00e9 turist\u00e9 ze vzd\u00e1len\u011bj\u0161\u00edch destinac\u00ed, jako jsou Spojen\u00e9 st\u00e1ty a Velk\u00e1 Brit\u00e1nie. Celkov\u00fd po\u010det noc\u00ed, kter\u00e9 turist\u00e9 v \u010cesku str\u00e1vili, p\u0159es\u00e1hl 20 milion\u016f. Meziro\u010dn\u011b vzrostl po\u010det zahrani\u010dn\u00edch host\u016f o 4,4 %, zat\u00edmco dom\u00e1c\u00ed n\u00e1v\u0161t\u011bvn\u00edci se pod\u00edleli na m\u00edrn\u00e9m poklesu n\u00e1v\u0161t\u011bvnosti (o 4,6 %). Celkov\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f ve t\u0159et\u00edm \u010dtvrtlet\u00ed klesl o 1 %.<\/p>\n\n\n\n Z\u00e1\u0159\u00ed p\u0159in\u00e1\u0161\u00ed ka\u017edoro\u010dn\u011b pokles dom\u00e1c\u00edch turist\u016f<\/strong><\/p>\n\n\n\n K \u00fabytku dom\u00e1c\u00edch cestovatel\u016f do\u0161lo zejm\u00e9na b\u011bhem z\u00e1\u0159\u00ed, kdy za\u010d\u00edn\u00e1 \u0161koln\u00ed rok a v\u011bt\u0161ina rodin s d\u011btmi je u\u017e z dovolen\u00fdch zp\u011bt. Potvrzuj\u00ed to i m\u011bs\u00ed\u010dn\u00ed data. Zat\u00edmco v \u010dervenci se v tuzemsk\u00fdch hromadn\u00fdch ubytovac\u00edch za\u0159\u00edzen\u00edch ubytovalo celkem 2,8 mil. turist\u016f, v srpnu to bylo u\u017e 2,9 mil. V z\u00e1\u0159\u00ed pak celkov\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f klesl na zhruba 2 miliony. V pr\u016fb\u011bhu letn\u00edch pr\u00e1zdnin se v hotel\u00edch, penzionech a dal\u0161\u00edch za\u0159\u00edzen\u00edch v \u010cesku ubytovalo v \u010dervenci 1,7 mil. a v srpnu 1,8 mil. rezident\u016f, v z\u00e1\u0159\u00ed jejich po\u010det klesl na 1,1 mil. <\/p>\n\n\n\n \u201eI p\u0159es celkov\u00fd pokles n\u00e1v\u0161t\u011bvnosti ve t\u0159et\u00edm \u010dtvrtlet\u00ed \u010cesko z\u016fst\u00e1v\u00e1 atraktivn\u00edm m\u00edstem pro zahrani\u010dn\u00ed turisty. A to je pozitivn\u00ed zpr\u00e1va, proto\u017ee zahrani\u010dn\u00ed turist\u00e9 utr\u00e1cej\u00ed na sv\u00fdch cest\u00e1ch v\u00edce ne\u017e rezidenti a v\u00fdznamn\u011b tak p\u0159isp\u00edvaj\u00ed do tuzemsk\u00e9 ekonomiky. Pokud budeme porovn\u00e1vat celkov\u00e1 data n\u00e1v\u0161t\u011bvnosti za obdob\u00ed leden\u2013z\u00e1\u0159\u00ed, st\u00e1le zaznamen\u00e1v\u00e1me n\u00e1r\u016fst \u2013 oproti roku 2023 i 2019 zhruba o 3 %,\u201c<\/em> shrnuje Franti\u0161ek Reism\u00fcller, \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism<\/strong>, a dod\u00e1v\u00e1: \u201ePlusem je tak\u00e9 to, \u017ee tuzemsko objevuj\u00ed turist\u00e9 ze vzd\u00e1len\u00fdch destinac\u00ed. Nejvy\u0161\u0161\u00ed meziro\u010dn\u00ed n\u00e1r\u016fst jsme zaznamenali u cestovatel\u016f z \u010c\u00edny, Izraele, Turecka, ze Saudsk\u00e9 Ar\u00e1bie \u010di z Kanady. Velk\u00fdm d\u00edlem se na tomto faktu podepisuj\u00ed i p\u0159\u00edm\u00e9 linky z t\u011bchto destinac\u00ed. A my, i ve spolupr\u00e1ci s Leti\u0161t\u011bm Praha, usilujeme o spu\u0161t\u011bn\u00ed dal\u0161\u00edch. Zv\u00fd\u0161en\u00fd z\u00e1jem o na\u0161i zemi je dobrou zpr\u00e1vou a potvrzuje \u00fa\u010dinnost na\u0161\u00ed strategie zam\u011b\u0159en\u00e9 na l\u00e1k\u00e1n\u00ed turist\u016f ze vzd\u00e1len\u00fdch a bonitn\u00edch trh\u016f.\u201c<\/em><\/p>\n\n\n\n Hotely v Praze z\u016fst\u00e1vaj\u00ed l\u00eddry, mimo hlavn\u00ed m\u011bsto byly tr\u017eby ni\u017e\u0161\u00ed<\/strong><\/p>\n\n\n\n Pr\u00e1zdninov\u00e9 m\u011bs\u00edce byly pro \u010desk\u00e9 hotely velmi specifick\u00e9. Zat\u00edmco v \u010dervenci rostly tr\u017eby \u010desk\u00fdch hotel\u016f meziro\u010dn\u011b o 10,2 %, v srpnu propadly o 4,1 %. V z\u00e1\u0159\u00ed op\u011bt do\u0161lo k meziro\u010dn\u00edmu n\u00e1r\u016fstu tr\u017eeb \u010desk\u00fdch hotel\u016f (+2,1 %), kter\u00fd ale nedok\u00e1zal pokr\u00fdt inflaci. Na z\u00e1\u0159ijov\u00e9 hotelov\u00e9 tr\u017eby m\u011bly \u010d\u00e1ste\u010dn\u00fd vliv povodn\u011b. Tr\u017eby toti\u017e klesly mimo Prahu, zat\u00edmco Praha \u2013 jako\u017eto l\u00eddr tuzemsk\u00e9ho hotelov\u00e9ho trhu \u2013 zaznamenala p\u011btiprocentn\u00ed n\u00e1r\u016fst.<\/p>\n\n\n\n \u201eSledujeme prohlubuj\u00edc\u00ed se trendy. Nap\u0159\u00edklad Ma\u010farsko roste meziro\u010dn\u011b o 23,7 % a dosahuje tak\u00e9 skoro o \u010dtvrtinu vy\u0161\u0161\u00edch tr\u017eeb ne\u017e \u010desk\u00fd hotelov\u00fd trh,\u201c<\/em> hodnot\u00ed Jaroslav Svoboda, majitel nejv\u011bt\u0161\u00ed \u010desk\u00e9 hotelov\u00e9 skupiny Czech Inn Hotels<\/strong>, kter\u00e1 v roce 2023 ubytovala celkem 1,5 milion\u016f host\u016f, a dod\u00e1v\u00e1: \u201eData ukazuj\u00ed, jak jsou tuzemsk\u00e9 ubytovac\u00ed slu\u017eby v porovn\u00e1n\u00ed s Evropou cenov\u011b dostupn\u00e9. Evropa byla v pr\u016fm\u011bru cenov\u011b o 42 % nad \u010ceskem. Nav\u00edc koruna oslabila, tak\u017ee dovolen\u00e1 doma, nebo jen tranzitn\u00ed p\u0159esp\u00e1n\u00ed, se n\u00e1v\u0161t\u011bvn\u00edk\u016fm vyplat\u00ed. Nicm\u00e9n\u011b situace v hotelov\u00e9m odv\u011btv\u00ed \u00fapln\u011b r\u016f\u017eov\u00e1 nen\u00ed. P\u0159\u00edkladem je to, \u017ee v Praze je v sou\u010dasnosti k prodeji zhruba polovina obrovsk\u00fdch mezin\u00e1rodn\u00edch hotel\u016f.\u201c<\/em><\/p>\n\n\n\n orer.eu<\/p>\n","protected":false},"excerpt":{"rendered":" Praha, 11. listopadu 2024 \u2013 Zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci st\u00e1le \u010dast\u011bji vol\u00ed \u010cesko jako svou destinaci. Na Leti\u0161t\u011b V\u00e1clava Havla Praha jich b\u011bhem leto\u0161n\u00ed letn\u00ed sezony od dubna do konce \u0159\u00edjna p\u0159ilet\u011blo 2,8 milionu. Oproti lo\u0148sku tak ji\u017e p\u0159edstavuj\u00ed v\u011bt\u0161inu p\u0159\u00edletov\u00fdch cestuj\u00edc\u00edch. Nej\u010dast\u011bji jde o turisty z Velk\u00e9 Brit\u00e1nie, It\u00e1lie a Francie. Letos pak ve t\u0159et\u00edm \u010dtvrtlet\u00ed p\u0159icestovalo…<\/p>\n","protected":false},"author":1,"featured_media":69405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,998],"tags":[734,2185],"class_list":["post-69404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-novinky","tag-czech-republic","tag-czechtourism"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/69404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=69404"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/69404\/revisions"}],"predecessor-version":[{"id":69409,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/69404\/revisions\/69409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/69405"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=69404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=69404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=69404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}