{"id":54320,"date":"2024-03-09T00:08:12","date_gmt":"2024-03-08T21:08:12","guid":{"rendered":"https:\/\/orer.eu\/?p=54320"},"modified":"2024-03-09T00:08:14","modified_gmt":"2024-03-08T21:08:14","slug":"zajem-zahranicnich-turistu-o-cesko-podporila-prezentace-na-jednom-z-nejvetsich-veletrhu-cestovniho-ruchu-na-svete-berlinskem-itb","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2024\/03\/09\/zajem-zahranicnich-turistu-o-cesko-podporila-prezentace-na-jednom-z-nejvetsich-veletrhu-cestovniho-ruchu-na-svete-berlinskem-itb\/","title":{"rendered":"Z\u00e1jem zahrani\u010dn\u00edch turist\u016f o \u010cesko podpo\u0159ila prezentace na jednom z nejv\u011bt\u0161\u00edch veletrh\u016f cestovn\u00edho ruchu na sv\u011bt\u011b \u2013 berl\u00ednsk\u00e9m ITB"},"content":{"rendered":"\n<p>(Praha, 8. b\u0159ezna 2024)<strong> <\/strong><strong>P\u0159es 5 <\/strong><strong>500 vystavovatel\u016f ze 170 zem\u00ed sv\u011bta a v\u00edce ne\u017e 100 tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f. Tak vypadal jeden z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch B2B veletrh\u016f cestovn\u00edho ruchu na sv\u011bt\u011b \u2013 ITB v&nbsp;Berl\u00edn\u011b. Na akci nechyb\u011bla ani prezentace \u010ceska, kterou p\u0159ipravila agentura CzechTourism. B\u011bhem t\u0159\u00ed dn\u016f se v&nbsp;\u010desk\u00e9 expozici uskute\u010dnilo na 500 sch\u016fzek touroper\u00e1tor\u016f, start-up\u016f, n\u011bmeck\u00fdch i zahrani\u010dn\u00edch m\u00e9di\u00ed.<\/strong> &nbsp;Na ITB se p\u0159edstavilo 21 \u010desk\u00fdch subjekt\u016f. Mimo jin\u00e9 Plze\u0148sk\u00fd prazdroj se svou <a href=\"https:\/\/www.kudyznudy.cz\/aktivity\/za-historii-piva-pilsner-urquell-musite-do-plzne\">prohl\u00eddkovou trasou<\/a><a href=\"https:\/\/www.kudyznudy.cz\/aktivity\/za-historii-piva-pilsner-urquell-musite-do-plzne\">Pilsner Urquell<\/a>, za kterou pivovar letos z\u00edskal presti\u017en\u00ed mezin\u00e1rodn\u00ed ocen\u011bn\u00ed World Travel Awards 2024. Jeho z\u00e1stupci skl\u00edzeli se zlatav\u00fdm mokem na veletrhu velk\u00fd \u00fasp\u011bch, a to i b\u011bhem dvou neform\u00e1ln\u00edch networkingov\u00fdch ve\u010der\u016f, je\u017e CzechTourism organizoval ve spolupr\u00e1ci se Slovakia Travel. Turist\u00e9 z&nbsp;N\u011bmecka pat\u0159\u00ed nejen mezi milovn\u00edky piva, ale tak\u00e9 dlouhodob\u011b vedou \u017eeb\u0159\u00ed\u010dky n\u00e1v\u0161t\u011bvnosti \u010ceska. &nbsp;<\/p>\n\n\n\n<p><em>\u201eLoni do \u010ceska p\u0159ijelo v\u00edce ne\u017e <\/em><a href=\"https:\/\/www.czechtourism.cz\/cs-CZ\/Novinky\/Archiv\/2024\/02\/Cestovni-ruch-v-Cesku-nabira-na-sile-Pocet-turistu\"><em>22 milion\u016f turist\u016f<\/em><\/a><em> z&nbsp;toho bylo t\u00e9m\u011b\u0159 10 milion\u016f host\u016f ze zahrani\u010d\u00ed a dal\u0161\u00edch bezm\u00e1la 12,5 milion\u016f \u010cech\u016f.<\/em> <em>V pr\u016fb\u011bhu cel\u00e9ho lo\u0148sk\u00e9ho roku se pro zdej\u0161\u00ed region rozhodovali p\u0159edev\u0161\u00edm N\u011bmci, kte\u0159\u00ed tvo\u0159ili v\u00edce ne\u017e p\u011btinu z&nbsp;celkov\u00e9ho po\u010dtu zahrani\u010dn\u00edch host\u016f, d\u00e1le Slov\u00e1ci a Pol\u00e1ci nebo ob\u010dan\u00e9 USA a Velk\u00e9 Brit\u00e1nie. Za \u201cskokany roku\u201d pak m\u016f\u017eeme ozna\u010dit ob\u010dany Tchaj-wanu. Nej\u010dast\u011bj\u0161\u00edm c\u00edlem zahrani\u010dn\u00edch cestovatel\u016f byla Praha, Jiho\u010desk\u00fd a Jihomoravsk\u00fd kraj,\u201c <\/em>\u0159\u00edk\u00e1 <strong>\u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller,<\/strong> kter\u00fd se veletrhu z\u00fa\u010dastnil osobn\u011b, a dod\u00e1v\u00e1: <em>\u201eA pr\u00e1v\u011b na bonitn\u00ed klientelu z&nbsp;uveden\u00fdch st\u00e1t\u016f c\u00edl\u00ed i na\u0161e nejv\u011bt\u0161\u00ed leto\u0161n\u00ed kampa\u0148 <\/em><a href=\"https:\/\/www.czechtourism.cz\/cs-CZ\/Novinky\/Archiv\/2024\/01\/Co-se-chysta-v-cestovnim-ruchu-v-roce-2024\"><em>Unexpected Wellbeing<\/em><\/a><em>, kterou jsme na veletrhu p\u0159edstavili n\u00e1v\u0161t\u011bvn\u00edk\u016fm. A nutno dodat, \u017ee se setkala se zna\u010dn\u00fdm ohlasem<\/em>.\u201c<\/p>\n\n\n\n<p>V&nbsp;r\u00e1mci leto\u0161n\u00edho ro\u010dn\u00edku ITB z\u00e1stupci \u010ceska prezentovali tak\u00e9 dv\u011b hlavn\u00ed t\u00e9mata, a to <a href=\"https:\/\/www.czechtourism.cz\/cs-CZ\/Novinky\/Archiv\/2024\/03\/Kam-za-klasickou-hudbou-Tou-pravou-destinaci-je-Ce\">Rok \u010desk\u00e9 hudby<\/a> a 100 let od \u00famrt\u00ed Franze Kafky. V&nbsp;neposledn\u00ed \u0159ad\u011b, prost\u0159ednictv\u00edm u\u017e zm\u00edn\u011bn\u00e9 kampan\u011b Unexpected Wellbeing, zazn\u011blo, \u017ee \u010cesko je zem\u011b, kde jdou outdoorov\u00e9 a pohodov\u00e9 z\u00e1\u017eitky ruku v&nbsp;ruce. Jinak \u0159e\u010deno \u2013 \u010cesko je zem\u00ed, kter\u00e1 m\u00e1 co nab\u00eddnout. <em>\u201eT\u011b\u017e\u00edme z dlouholet\u00e9 tradice sportovn\u00edch a outdoorov\u00fdch aktivit. M\u00e1me nap\u0159\u00edklad nejlep\u0161\u00ed turistick\u00e9 zna\u010den\u00ed na sv\u011bt\u011b a um\u00edme nab\u00eddnout prvot\u0159\u00eddn\u00ed pom\u011br ceny a v\u00fdkonu. V kombinaci s&nbsp;pestrou p\u0159\u00edrodou, horsk\u00fdmi kulisami a sv\u011btov\u011b proslul\u00fdmi i m\u00e9n\u011b zn\u00e1m\u00fdmi l\u00e1ze\u0148sk\u00fdmi st\u0159edisky si na\u0161i host\u00e9 mohou dop\u0159\u00e1t opravdu komplexn\u00ed z\u00e1\u017eitek, a to jak na t\u011ble, tak na du\u0161i,\u201c <\/em>dopl\u0148uje <strong>Franti\u0161ek Reism\u00fcller<\/strong>.<em>&nbsp;<\/em><em>\u201eHlavn\u00ed turistick\u00e1 sez\u00f3na je sice teprve p\u0159ed n\u00e1mi, ale i s ohledem na aktu\u00e1ln\u00ed z\u00e1jem odborn\u00edk\u016f a ve\u0159ejnosti na u\u017e prob\u011bhl\u00fdch akc\u00edch o\u010dek\u00e1v\u00e1me dal\u0161\u00ed turisticky \u00fasp\u011b\u0161n\u00fd rok. Ostatn\u011b lo\u0148sk\u00e1 data v\u00fdrazn\u011b p\u0159ekonala rekordn\u00ed rok 2019. A jak u\u017e zazn\u011blo \u2013 N\u011bmci jsou stabiln\u011b v \u010dele \u017eeb\u0159\u00ed\u010dku zahrani\u010dn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f. V\u0161e ukazuje, \u017ee tomu tak bude i nad\u00e1le a \u017ee na\u0161e kampan\u011b trefn\u011b podporuj\u00ed jejich aktu\u00e1ln\u00ed dovolenkov\u00e9 pot\u0159eby,&#8221; <\/em>shrnuje <strong>\u0159editelka zahrani\u010dn\u00edho zastoupen\u00ed agentury CzechTourism pro N\u011bmecko Mark\u00e9ta Chaloupkov\u00e1<\/strong>. &nbsp;<\/p>\n\n\n\n<p>Z\u00e1jem o \u010cesko letos podpo\u0159\u00ed tak\u00e9 mezin\u00e1rodn\u00ed <a href=\"https:\/\/www.czechtourism.cz\/cs-CZ\/FCR24\">F\u00f3rum cestovn\u00edho ruchu<\/a>, kter\u00e9 se uskute\u010dn\u00ed 15. b\u0159ezna na pra\u017esk\u00e9m v\u00fdstavi\u0161ti v&nbsp;r\u00e1mci <a href=\"https:\/\/www.kudyznudy.cz\/akce\/veletrh-holiday-world-2015\">veletrhu Holiday World a Region World<\/a>. A tak\u00e9 u\u017e 7. ro\u010dn\u00edk nejv\u011bt\u0161\u00ed incomingov\u00e9 akce <a href=\"https:\/\/live.eventtia.com\/en\/traveltradeday2024\/About-TTD\/\">Czechia Travel Trade Day<\/a>, je\u017e prob\u011bhne koncem dubna v <a href=\"https:\/\/www.kudyznudy.cz\/kam-pojedete\/kralovehradecky-kraj\/hradecko\/hradec-kralove\">Hradci Kr\u00e1lov\u00e9<\/a>.<\/p>\n\n\n\n<p>Na leto\u0161n\u00edm ro\u010dn\u00edku veletrhu ITB Berl\u00edn vystavovatel\u00e9 zabrali v 27 hal\u00e1ch berl\u00ednsk\u00e9ho v\u00fdstavi\u0161t\u011b rekordn\u00edch 150 000 m2, co p\u0159edstavuje v\u00edce ne\u017e 90 % kapacity v\u00fdstavn\u00ed plochy Messe Berl\u00edn. P\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk, jeho\u017e partnerskou zem\u00ed bude Alb\u00e1nie, prob\u011bhne od 4. do 6. b\u0159ezna 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Praha, 8. b\u0159ezna 2024) P\u0159es 5 500 vystavovatel\u016f ze 170 zem\u00ed sv\u011bta a v\u00edce ne\u017e 100 tis\u00edc n\u00e1v\u0161t\u011bvn\u00edk\u016f. Tak vypadal jeden z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch B2B veletrh\u016f cestovn\u00edho ruchu na sv\u011bt\u011b \u2013 ITB v&nbsp;Berl\u00edn\u011b. Na akci nechyb\u011bla ani prezentace \u010ceska, kterou p\u0159ipravila agentura CzechTourism. B\u011bhem t\u0159\u00ed dn\u016f se v&nbsp;\u010desk\u00e9 expozici uskute\u010dnilo na 500 sch\u016fzek touroper\u00e1tor\u016f, start-up\u016f, n\u011bmeck\u00fdch i&#8230;<\/p>\n","protected":false},"author":1,"featured_media":54321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,998],"tags":[2340,3766,3767],"class_list":["post-54320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-novinky","tag-cesko","tag-turist","tag-turizm"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/54320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=54320"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/54320\/revisions"}],"predecessor-version":[{"id":54325,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/54320\/revisions\/54325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/54321"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=54320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=54320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=54320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}