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T\u00e9m\u011b\u0159 stejn\u011b zahrani\u010dn\u00edch turist\u016f jako host\u016f z \u010ceska p\u0159ijelo do tuzemsk\u00fdch hotel\u016f loni v listopadu. Vypl\u00fdv\u00e1 to z anal\u00fdzy Institutu turismu zalo\u017een\u00e9 na datech \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu. Zat\u00edmco cizinc\u016f se v hotelech v \u010cesku ubytovalo 587 517, rezident\u016f bylo 559 337. Celkem se tedy jednalo o 1 146 854 host\u016f, co\u017e \u2013 srovn\u00e1me-li lo\u0148sk\u00fd listopad se stejn\u00fdm obdob\u00edm roku 2022 \u2013 znamen\u00e1 o 15 % cestovatel\u016f v\u00edce. A ve srovn\u00e1n\u00ed s listopadem 2019, tedy p\u0159ed koronavirovou pandemi\u00ed, pouze o 2 % turist\u016f m\u00e9n\u011b.<\/strong><\/p>\n\n\n\n Loni v listopadu p\u0159ijelo do tuzemsk\u00fdch hotel\u016f nejv\u00edc host\u016f z N\u011bmecka (116 723, meziro\u010dn\u011b +9 %). N\u00e1sledovali Slov\u00e1ci (58 274, meziro\u010dn\u011b +12 %), Britov\u00e9 (39 523, meziro\u010dn\u011b +50 %), Pol\u00e1ci (32 509, meziro\u010dn\u011b -6 %) a Ameri\u010dan\u00e9 (31 685, meziro\u010dn\u011b +37 %). A\u017e na Polsko a Ukrajinu zahrani\u010dn\u00edch turist\u016f z TOP 10 p\u0159\u00edjezdov\u00fdch zem\u00ed \u010ceska, vezmeme-li lo\u0148sk\u00fd listopad a listopad v roce 2022, p\u0159ibylo. <\/p>\n\n\n\n \u201eDo prvn\u00ed des\u00edtky cizinc\u016f, kte\u0159\u00ed k n\u00e1m nejv\u00edc jezd\u00ed, se dostali tak\u00e9 Italov\u00e9 (31 275, +55 %), Ukrajinci (19 547, -8 %), Francouzi (18 502, +17 %), \u0160pan\u011bl\u00e9 (18 347, +62 %) a Raku\u0161an\u00e9 (18 118, +17 %),\u201c<\/em> \u0159\u00edk\u00e1 \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong> a dod\u00e1v\u00e1: \u201eV TOP 10 p\u0159\u00edjezdov\u00fdch zem\u00ed \u010ceska meziro\u010dn\u011b nejv\u00edc p\u0159ibylo \u0160pan\u011bl\u016f a Ital\u016f. Celkov\u011b ale za\u010dali v\u00fdrazn\u011b v\u00edc jezdit turist\u00e9 z Asie, co\u017e souvis\u00ed s p\u0159\u00edm\u00fdmi leteck\u00fdmi linkami, kter\u00e9 se poda\u0159ilo zprovoznit. Tchajwanc\u016f meziro\u010dn\u011b p\u0159ilet\u011blo zhruba 9x v\u00edc (16 622 vs. 1 904), host\u016f ze Saudsk\u00e9 Ar\u00e1bie cca 3x v\u00edc (2 015 vs. 748) a Korejc\u016f cca 2x tolik co v listopadu 2022 (17 902 vs. 7 288). Nyn\u00ed se d\u00e1 \u010dekat, \u017ee spolu s nov\u00fdmi lety, na kter\u00fdch v r\u00e1mci projektu <\/em>Touchpoint<\/em><\/a> intenzivn\u011b pracujeme s Leti\u0161t\u011bm Praha a Prague City Tourism, n\u00e1v\u0161t\u011bvn\u00edk\u016f z ciziny je\u0161t\u011b p\u0159ibude.\u201c<\/em> <\/p>\n\n\n\n A\u010dkoliv se loni v listopadu t\u00e9m\u011b\u0159 srovnal po\u010det host\u016f v tuzemsk\u00fdch hotelech za zahrani\u010d\u00ed s t\u011bmi z \u010ceska, srovn\u00e1me-li situaci s obdob\u00edm p\u0159ed pandemi\u00ed koronaviru, tedy listopadem 2019, cizinc\u016f p\u0159ijelo o 15 % m\u00e9n\u011b, rezident\u016f naopak o 18 % v\u00edce. Nejv\u011bt\u0161\u00ed propad v po\u010dtu cestovatel\u016f se t\u00fdkal Ruska (-93 %), Izraele (-81 %) a \u010c\u00edny (-80 %).<\/p>\n\n\n\n \u201eZ na\u0161\u00ed anal\u00fdzy je z\u0159ejm\u00e9, \u017ee zejm\u00e9na bonitn\u00edch host\u016f ze zahrani\u010d\u00ed je u n\u00e1s st\u00e1le je\u0161t\u011b m\u00e9n\u011b ne\u017e p\u0159ed koronavirovou pandemi\u00ed. Pomoci zm\u011bnit to \u2013 krom\u011b zmi\u0148ovan\u00fdch p\u0159\u00edm\u00fdch leteck\u00fdch spojen\u00ed \u2013 mohou v\u00edc specializovan\u00e9 nab\u00eddky hotel\u016f, restaurac\u00ed a dal\u0161\u00edch slu\u017eeb, tedy nap\u0159\u00edklad tzv. luxusn\u00ed turismus<\/strong>. <\/em>Celosv\u011btov\u00fd trh \u201eluxury travel\u201c, kter\u00fd se v roce 2022 odhadoval na necel\u00e9 2 biliony USD, by se toti\u017e m\u011bl dlouhodob\u011b <\/em>zv\u00fd\u0161it o 6 %<\/em><\/a>,\u201c<\/em> \u0159\u00edk\u00e1 vedouc\u00ed Institutu turismu \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Petr Jane\u010dek<\/strong>.<\/p>\n\n\n\n T\u00e9m\u011b\u0159 stejn\u011b zahrani\u010dn\u00edch turist\u016f jako host\u016f z \u010ceska p\u0159ijelo do tuzemsk\u00fdch hotel\u016f loni v listopadu. Vypl\u00fdv\u00e1 to z anal\u00fdzy Institutu turismu zalo\u017een\u00e9 na datech \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu. Zat\u00edmco cizinc\u016f se v hotelech v \u010cesku ubytovalo 587 517, rezident\u016f bylo 559 337. Celkem se tedy jednalo o 1 146 854 host\u016f, co\u017e \u2013 srovn\u00e1me-li lo\u0148sk\u00fd listopad se stejn\u00fdm obdob\u00edm roku 2022 \u2013 znamen\u00e1 o 15…<\/p>\n","protected":false},"author":1,"featured_media":30854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,998,377],"tags":[2607,2864,3560],"class_list":["post-50506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-novinky","category-tisk","tag-ceska","tag-hotel","tag-turistu"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/50506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=50506"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/50506\/revisions"}],"predecessor-version":[{"id":50507,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/50506\/revisions\/50507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/30854"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=50506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=50506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=50506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} <\/h2>\n\n\n\n
\u201eV t\u00e9to souvislosti maj\u00ed zcela jist\u011b velk\u00fd potenci\u00e1l i tuzemsk\u00e9 <\/em>l\u00e1zn\u011b a wellness<\/em><\/a>. Krom\u011b toho, \u017ee jsme se loni intenzivn\u011b pod\u00edleli na \u00fasp\u011bchu <\/em>Evropsk\u00e9ho l\u00e1ze\u0148sk\u00e9ho a balneologick\u00e9ho kongresu ESPA<\/em><\/a>, kter\u00fd se uskute\u010dnil v <\/em>Karlov\u00fdch Varech<\/em><\/a>, ve spolupr\u00e1ci s destina\u010dn\u00ed agenturou \u017div\u00fd kraj jsme tak\u00e9 realizovali kampa\u0148 na podporu t\u00e9to oblasti v \u010cesku. A l\u00e1ze\u0148stv\u00ed je spolu s <\/em>aktivn\u00edm turismem<\/em> jako mo\u017enost aktivn\u00edho odpo\u010dinku hlavn\u00edm komunika\u010dn\u00edm t\u00e9matem cestovn\u00edho ruchu \u010ceska pro leto\u0161n\u00ed rok. V na\u0161ich l\u00e1zn\u00edch si toti\u017e v duchu sv\u011btov\u00fdch trend\u016f m\u016f\u017ee vybrat a u\u017e\u00edt si je \u00fapln\u011b ka\u017ed\u00fd,\u201c<\/em> uzav\u00edr\u00e1 \u0159editelka odboru produkt managementu, v\u00fdzkumu a B2B spolupr\u00e1ce \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Veronika Jane\u010dkov\u00e1.<\/h2>\n\n\n\n
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Informace o po\u010dtech turist\u016f v tuzemsk\u00fdch hotelech po jednotliv\u00fdch m\u011bs\u00edc\u00edch a zem\u00edch v\u010detn\u011b srovn\u00e1n\u00ed s roky 2019, 2020, 2021 a 2022 najdete na www.tourdata.cz\/data\/navstevnost-v-hotelech-2023-vs-2019-2022<\/a>. <\/h2>\n","protected":false},"excerpt":{"rendered":"