<\/p>\n\n\n\n
(Praha, 27. \u0159\u00edjna 2023) \u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013 CzechTourism m\u011bn\u00ed veden\u00ed. Nov\u00fdm \u0159editelem bude od 1. listopadu 2023 na z\u00e1klad\u011b v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed dosavadn\u00ed \u0159editel marketingu a zahrani\u010dn\u00edch zastoupen\u00ed Franti\u0161ek Reism\u00fcller. Ozn\u00e1mil to vicepremi\u00e9r pro digitalizaci a ministr pro m\u00edstn\u00ed rozvoj Ivan Barto\u0161.<\/strong><\/p>\n\n\n\n Otev\u0159en\u00e9 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed, do kter\u00e9ho se p\u0159ihl\u00e1silo jeden\u00e1ct lid\u00ed, vyhl\u00e1silo Ministerstvo pro m\u00edstn\u00ed rozvoj (MMR) proto, \u017ee se dosavadn\u00ed \u0159editel agentury CzechTourism Jan Herget rozhodl odej\u00edt. Ve 2. kole v\u00fdb\u011bru nov\u00e9ho veden\u00ed se komise MMR rozhodovala mezi dv\u011bma uchaze\u010di. Kl\u00ed\u010dovou roli sehr\u00e1la vize, kam m\u00e1 CzechTourism a propagace \u010ceska jako destinace cestovn\u00edho ruchu na dom\u00e1c\u00edm i zahrani\u010dn\u00edch trz\u00edch sm\u011b\u0159ovat. Tak, aby to bylo ekonomicky p\u0159\u00ednosn\u00e9 pro celou zemi. <\/p>\n\n\n\n \u201eV\u011b\u0159\u00edm, \u017ee nov\u00fd \u0159editel agentury CzechTourism Franti\u0161ek Reism\u00fcller, kter\u00fd \u010ceskou centr\u00e1lu cestovn\u00edho ruchu velmi dob\u0159e zn\u00e1, posune cel\u00fd sektor cestovn\u00edho ruchu dop\u0159edu. Z posledn\u00edch dat o<\/em> <\/em><\/a>n\u00e1v\u0161t\u011bvnosti hotel\u016f v \u010cesku<\/em><\/a> je z\u0159ejm\u00e9, \u017ee jsme sice celkov\u011b dos\u00e1hli u\u017e p\u0159edcovidov\u00fdch \u010d\u00edsel, nicm\u00e9n\u011b zm\u011bnil se pom\u011br \u010desk\u00fdch versus zahrani\u010dn\u00edch host\u016f, kte\u0159\u00ed k n\u00e1m jezd\u00ed. Nov\u00fd \u0159editel m\u00e1 dle komise, kter\u00e1 ho vybrala, velk\u00fd potenci\u00e1l to zm\u011bnit, dosud toti\u017e p\u016fsobil jako \u0159editel marketingu a zahrani\u010dn\u00edch zastoupen\u00ed CzechTourismu. On a jeho t\u00fdm mimo jin\u00e9 stoj\u00ed za odborn\u00edky cen\u011bnou kampan\u00ed Unexpected Traditions, kter\u00e1 aktu\u00e1ln\u011b b\u011b\u017e\u00ed ve 13 zem\u00edch sv\u011bta s c\u00edlem p\u0159il\u00e1kat do \u010ceska co nejv\u00edc zahrani\u010dn\u00edch turist\u016f,\u201c <\/em>\u0159\u00edk\u00e1 vicepremi\u00e9r pro digitalizaci a ministr pro m\u00edstn\u00ed rozvoj Ivan Barto\u0161<\/strong> a dod\u00e1v\u00e1: \u201eFranti\u0161ek Reism\u00fcller nejen p\u0159i p\u0159\u00edprav\u011b kampan\u011b uk\u00e1zal d\u016fle\u017eitost spolupr\u00e1ce nap\u0159\u00ed\u010d destina\u010dn\u00edm managementem v \u010cesku, ka\u017ed\u00fd kraj m\u00e1 toti\u017e ve vizu\u00e1lech sv\u00e9 vlastn\u00ed t\u00e9ma. A z jeho \u0159\u00edzen\u00ed zahrani\u010dn\u00edch zastoupen\u00ed je zase z\u0159ejm\u00e9 porozum\u011bn\u00ed specifik\u016fm jednotliv\u00fdch zem\u00ed a pot\u0159ebn\u00fd kontextov\u00fd n\u00e1hled. Uv\u011bdomuje si, \u017ee bez digitalizace se v cestovn\u00edm ruchu do budoucna neobejdeme. I to vedlo k tomu, \u017ee od leto\u0161n\u00edho 1. listopadu bude \u0159\u00eddit cel\u00fd CzechTourism. P\u0159eji mu hodn\u011b \u00fasp\u011bch\u016f.\u201c<\/em><\/p>\n\n\n\n Mgr. Franti\u0161ek Reism\u00fcller, Ph.D. vystudoval sinologii na Filosofick\u00e9 fakult\u011b Univerzity Karlovy. Hned po \u0161kole se za\u010dal v\u011bnovat cestovn\u00edmu ruchu, nejprve jako business development manager v soukrom\u00e9m sektoru. V roce 2013 zalo\u017eil zahrani\u010dn\u00ed zastoupen\u00ed CzechTourismu v \u0160anghaji a \u010dty\u0159i roky byl jeho \u0159editelem. N\u00e1sledn\u011b t\u0159i roky pracovat pro Evropskou cestovn\u00ed komisi (ETC), mimo jin\u00e9 byl jej\u00edm marketingov\u00fdm a projektov\u00fdm mana\u017eerem v Bruselu. Pot\u00e9 se se vr\u00e1til do agentury CzechTourism na pozici \u0159editele marketingu a zahrani\u010dn\u00edch zastoupen\u00ed, v kter\u00e9 je dosud. Franti\u0161ek Reism\u00fcller je \u017eenat\u00fd a m\u00e1 jedno d\u00edt\u011b. Mluv\u00ed anglicky, \u010d\u00ednsky a n\u011bmecky. Ve voln\u00e9m \u010dase se v\u011bnuje p\u0159eklad\u016fm kr\u00e1sn\u00e9 literatury z \u010d\u00edn\u0161tiny do \u010de\u0161tiny a v\u00fdzkumu na poli \u010d\u00ednsk\u00e9 kultury a spole\u010dnosti. <\/em><\/p>\n\n\n\n \u201eVelmi intenzivn\u011b vn\u00edm\u00e1m, \u017ee se cestovn\u00ed ruch po pandemii covidu-19 zm\u011bnil stejn\u011b, jako cel\u00fd sv\u011bt. P\u0159i prezentaci \u010ceska doma i v zahrani\u010d\u00ed je t\u0159eba tyto zm\u011bny respektovat a vych\u00e1zet jim vst\u0159\u00edc, sou\u010dasn\u011b je t\u0159eba nav\u00e1zat na to, co u\u017e funguje, tedy <\/em>Strategii agentury CzechTourism a destinace \u010cesk\u00e1 republika 2021\u20132025. M\u00fdmi hlavn\u00edmi prioritami v \u010dele \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu tak bude optimalizace v\u0161ech \u010dinnost\u00ed agentury a digitalizace ve smyslu transparentnosti a d\u016frazu na m\u011b\u0159iteln\u00fd a na exaktn\u00edch datech zalo\u017een\u00fd marketing. To v praxi mimo jin\u00e9 znamen\u00e1 dal\u0161\u00ed rozvoj lidmi velmi oce\u0148ovan\u00fdch port\u00e1l\u016f <\/em>Kudy z nudy<\/em><\/a> a <\/em>Visit Czechia<\/em><\/a>,\u201c<\/em> \u0159\u00edk\u00e1 budouc\u00ed \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Franti\u0161ek Reism\u00fcller<\/strong> a dod\u00e1v\u00e1: \u201eTak\u00e9 je t\u0159eba \u0159e\u0161it <\/em>v\u00edcezdrojov\u00e9 financov\u00e1n\u00ed s c\u00edlem uspo\u0159it n\u00e1klady st\u00e1tn\u00edho rozpo\u010dtu a p\u0159esah \u010dinnost\u00ed agentury do synergick\u00e9ho budov\u00e1n\u00ed zna\u010dky \u010cesko nap\u0159\u00ed\u010d pr\u016fmyslov\u00fdmi odv\u011btv\u00edmi a ve spolupr\u00e1ci s dal\u0161\u00edmi st\u00e1tn\u00edmi institucemi. V neposledn\u00ed \u0159ad\u011b chci kl\u00e1st d\u016fraz na komplexn\u00ed, infrastrukturn\u011b uchopen\u00e9 produktov\u00e9 portfolio, kter\u00e9 odr\u00e1\u017e\u00ed pot\u0159eby zdrojov\u00fdch trh\u016f a nab\u00eddku \u010desk\u00fdch turistick\u00fdch destinac\u00ed. Na novou pr\u00e1ci se moc t\u011b\u0161\u00edm, d\u011bkuji za sl\u00edbenou podporu MMR, sv\u00e9mu p\u0159edch\u016fdci i cel\u00e9mu skv\u011bl\u00e9mu t\u00fdmu CzechTourism, bez n\u011bho\u017e by to ne\u0161lo.\u201c<\/em><\/p>\n\n\n\n Ve \u201estar\u00e9m\u201c p\u016fsobi\u0161ti v nov\u00e9 pozici se chce Franti\u0161ek Reism\u00fcller hned p\u0159\u00ed\u0161t\u00ed t\u00fdden setkat a p\u0159edat si agendu s kon\u010d\u00edc\u00edm \u0159editelem Janem Hergetem. Pl\u00e1nuje tak\u00e9, \u017ee se v brzk\u00e9 dob\u011b sejde se v\u0161emi zam\u011bstnanci agentury CzechTourism, rovn\u011b\u017e s p\u0159edstaviteli asociac\u00ed a svaz\u016f p\u016fsob\u00edc\u00edch v cestovn\u00edm ruchu a rovn\u011b\u017e s gener\u00e1ln\u00edmi \u0159editeli agentur CzechInvest a CzechTrade, s nimi\u017e CzechTourism sd\u00edl\u00ed budovu Czech House ve \u0160t\u011bp\u00e1nsk\u00e9 ulici v Praze. To v\u0161e s c\u00edlem maxim\u00e1ln\u011b rozv\u00edjet cestovn\u00ed ruch ku prosp\u011bchu cel\u00e9ho \u010ceska. <\/p>\n","protected":false},"excerpt":{"rendered":" (Praha, 27. \u0159\u00edjna 2023) \u010cesk\u00e1 centr\u00e1la cestovn\u00edho ruchu \u2013 CzechTourism m\u011bn\u00ed veden\u00ed. Nov\u00fdm \u0159editelem bude od 1. listopadu 2023 na z\u00e1klad\u011b v\u00fdb\u011brov\u00e9ho \u0159\u00edzen\u00ed dosavadn\u00ed \u0159editel marketingu a zahrani\u010dn\u00edch zastoupen\u00ed Franti\u0161ek Reism\u00fcller. Ozn\u00e1mil to vicepremi\u00e9r pro digitalizaci a ministr pro m\u00edstn\u00ed rozvoj Ivan Barto\u0161. Otev\u0159en\u00e9 v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed, do kter\u00e9ho se p\u0159ihl\u00e1silo jeden\u00e1ct lid\u00ed, vyhl\u00e1silo Ministerstvo pro…<\/p>\n","protected":false},"author":1,"featured_media":45276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,998],"tags":[2185,3255],"class_list":["post-45274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-novinky","tag-czechtourism","tag-frantisek-reismuller"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/45274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=45274"}],"version-history":[{"count":2,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/45274\/revisions"}],"predecessor-version":[{"id":45280,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/45274\/revisions\/45280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/45276"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=45274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=45274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=45274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}