{"id":39906,"date":"2023-07-20T16:43:58","date_gmt":"2023-07-20T13:43:58","guid":{"rendered":"https:\/\/orer.eu\/?p=39906"},"modified":"2023-07-20T17:07:53","modified_gmt":"2023-07-20T14:07:53","slug":"pivovar-v-lobci-ziskal-cenu-za-mimoradny-pocin-v-kulturnim-dedictvi-a-tradicich-evropy-2023","status":"publish","type":"post","link":"https:\/\/orer.eu\/cs\/2023\/07\/20\/pivovar-v-lobci-ziskal-cenu-za-mimoradny-pocin-v-kulturnim-dedictvi-a-tradicich-evropy-2023\/","title":{"rendered":"Pivovar v\u00a0Lob\u010di z\u00edskal cenu za mimo\u0159\u00e1dn\u00fd po\u010din v kulturn\u00edm d\u011bdictv\u00ed a tradic\u00edch Evropy 2023"},"content":{"rendered":"\n

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(Praha, 20. \u010dervence 2023) \u010cesko um\u00ed obnovovat pam\u00e1tky. Potvrzuje to ocen\u011bn\u00ed Europa Nostra Awards 2023, kter\u00e9 z\u00edskal parostrojn\u00ed pivovar v Lob\u010di. Pracovali na n\u011bm architekti Jana a Pavel Prouzovi.<\/strong> <\/strong><\/p>\n\n\n\n

Historie va\u0159en\u00ed piva ve st\u0159edo\u010desk\u00e9 Lob\u010di sah\u00e1 a\u017e do roku 1586. Pivovar a sladovna byly dlouhou dobu v nep\u0159etr\u017eit\u00e9m provozu, v 90. letech 19. stolet\u00ed do\u0161lo k modernizaci, v roce 1943 se v\u0161ak v\u00fdroba zastavila a od 80. let 20. stolet\u00ed byl pivovar opu\u0161t\u011bn\u00fd a ch\u00e1tral.<\/p>\n\n\n\n

A\u017e pozd\u011bji ho objevili v t\u00e9 dob\u011b t\u0159icetilet\u00ed architekti Jana a Pavel Prouzovi. Za\u010dali pracovat na o\u017eiven\u00ed a sou\u010dasn\u011b si plnili sen o bydlen\u00ed v pam\u00e1tce. Rovn\u011b\u017e rozv\u00edjeli kulturn\u00ed aktivity na venkov\u011b. Pro ve\u0159ejnost se lobe\u010dsk\u00fd are\u00e1l s pivovarem<\/a> znovu otev\u0159el v roce 2014.<\/p>\n\n\n\n

\u201e<\/em>\u010cesko m\u00e1 tis\u00edciletou tradici ve va\u0159en\u00ed piva, dan\u00e1 v\u011bc je tak velk\u00fdm t\u00e9matem i jako kulturn\u00ed produkt. Tuzemsk\u00fd pivn\u00ed kultura proto usiluje o z\u00e1pis na seznam nehmotn\u00e9ho kulturn\u00edho d\u011bdictv\u00ed UNESCO. Sou\u010d\u00e1st\u00ed m\u00e1 b\u00fdt samotn\u00fd n\u00e1poj, kultura \u010depov\u00e1n\u00ed, atmosf\u00e9ra \u010desk\u00e9 hospody i \u010desk\u00e1 v\u011bta: \u201eJdeme na jedno,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Jan Herget<\/strong> a dod\u00e1v\u00e1: \u201e<\/em>Gastronomie pat\u0159\u00ed spolu s pam\u00e1tkami mezi hlavn\u00ed l\u00e1kadla pro cestov\u00e1n\u00ed do \u010ceska.<\/em> V\u017edy\u0165 v pr\u016fm\u011bru ka\u017ed\u00fd \u010dtvrt\u00fd zahrani\u010dn\u00ed turista realizuje v \u010cesku alespo\u0148 jednu aktivitu spojenou s gastronomi\u00ed. Gastronomie nejv\u00edce l\u00e1k\u00e1 Ameri\u010dany a N\u011bmce (27 %), Brity (28 %) a Francouze (32 %).\u201c<\/em><\/p>\n\n\n\n

Lobe\u010dsk\u00fd pivovar byl na ceny Europa Nostra Awards 2023 nominov\u00e1n spolu s dal\u0161\u00edmi subjekty z\u00a035 evropsk\u00fdch zem\u00ed. Porota slo\u017een\u00e1 z\u00a0odborn\u00edk\u016f na d\u011bdictv\u00ed z\u00a0cel\u00e9 Evropy vybrala 30 v\u00edt\u011bz\u016f. Ceny slavnostn\u011b obdr\u017e\u00ed v\u00a0z\u00e1\u0159\u00ed v\u00a0Ben\u00e1tk\u00e1ch. A\u017e do 28. srpna p\u0159itom lze na www.vote.europanostra.org<\/a> hlasovat o tom, kdo z\u00edsk\u00e1 cenu Public Choice Award 2023. S\u00a0n\u00ed je spojen\u00e1 finan\u010dn\u00ed odm\u011bna 10 000 eur.<\/p>\n\n\n\n

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“N\u00e1v\u0161t\u011bva pivovaru v Lob\u010di je pro ka\u017ed\u00e9ho n\u00e1v\u0161t\u011bvn\u00edka z\u00e1\u017eitkem. Krom\u011b dobr\u00e9ho piva a j\u00eddla zde objev\u00ed i jedine\u010dnou technickou pam\u00e1tku turistick\u00e9 oblasti M\u011blnicko-Koko\u0159\u00ednsko, kter\u00e1 stoj\u00ed za prohl\u00eddku. D\u00edky obrovsk\u00e9mu \u00fasil\u00ed majitel\u016f vznikl obl\u00edben\u00fd prostor pro setk\u00e1v\u00e1n\u00ed, kulturn\u00ed akce i pro ubytov\u00e1n\u00ed. My i na\u0161i partne\u0159i z t\u00e9to oblasti jsme pot\u011b\u0161eni, \u017ee z\u00edskan\u00e9 ocen\u011bn\u00ed jejich snahu jenom potvrzuje. Nav\u00edc prohl\u00eddka pivovaru spojen\u00e1 s ochutn\u00e1vkou m\u00edstn\u00ed gastronomie dokonale spl\u0148uje definici z\u00e1\u017eitkov\u00e9ho cestovn\u00edho ruchu, kter\u00fd l\u00e1k\u00e1 st\u00e1le v\u00edce cestovatel\u016f,”<\/em> \u0159\u00edk\u00e1 \u0159editel St\u0159edo\u010desk\u00e9 centr\u00e1ly cestovn\u00edho ruchu Jakub Kulh\u00e1nek<\/strong>.<\/p>\n\n\n\n

“M\u00e1me nesm\u00edrnou radost z ocen\u011bn\u00ed, kter\u00e9ho se Pivovaru v Lob\u010di a cel\u00e9mu jeho t\u00fdmu dostalo, je neuv\u011b\u0159iteln\u00e9, jak se tato obec d\u00edky usilovn\u00e9 pr\u00e1ci jak man\u017eel\u016f Prouzov\u00fdch a jejich t\u00fdmu v pivovaru, tak ale i sousedn\u00edho z\u00e1mku zm\u011bnila v zaj\u00edmav\u00fd turistick\u00fd c\u00edl. Nav\u00edc je to ji\u017e druh\u00e1 turistick\u00e1 atraktivita v Lob\u010di, kter\u00e9 se na mezin\u00e1rodn\u00edm poli dost\u00e1v\u00e1 pozornosti. Zdej\u0161\u00ed \u201esamonav\u0161t\u00edviteln\u00e9\u201c Muzeum Eduarda \u0160torcha<\/em> z\u00edskalo v lo\u0148sk\u00e9m roce ocen\u011bn\u00ed, kter\u00e9 ud\u00edl\u00ed European Cultural Tourism Network za destinaci kulturn\u00edho udr\u017eiteln\u00e9ho turismu 2022 v kategorii \u201ePropagace evropsk\u00e9ho d\u011bdictv\u00ed pro mlad\u00e9 n\u00e1v\u0161t\u011bvn\u00edky a cestovatele\u201c, <\/em>\u0159\u00edk\u00e1 p\u0159edsedkyn\u011b spolku Turistick\u00e1 oblast M\u011blnicko-Koko\u0159\u00ednsko Galina \u010cerm\u00e1kov\u00e1<\/strong>. <\/p>\n\n\n\n

Vesnice Lobe\u010d<\/a> o 140 obyvatel\u00edch d\u00edky obnoven\u00ed pivovaru, kter\u00fd je tak\u00e9 sou\u010d\u00e1st\u00ed Evropsk\u00e9 stezky pr\u016fmyslov\u00e9ho d\u011bdictv\u00ed, v\u00fdznamn\u011b o\u017eila. A to i co se t\u00fd\u010de z\u00e1jmu turist\u016f z \u010ceska a cel\u00e9ho sv\u011bta. V obci, kter\u00e1 se nach\u00e1z\u00ed v Chr\u00e1n\u011bn\u00e9 krajinn\u00e9 oblasti Koko\u0159\u00ednsko<\/a>, mohou cestovatel\u00e9 nav\u0161t\u00edvit tak\u00e9 tamn\u00ed z\u00e1mek<\/a>. Spravuje ho rodinn\u00e1 firma.<\/p>\n\n\n\n

Nejen Lob\u010di, ale i jin\u00fdm neobjeven\u00fdm skvost\u016fm \u010ceska, se bude v\u011bnovat dal\u0161\u00ed CzechTourism Podcast<\/a>. Vyj\u00edt by m\u011bl je\u0161t\u011b toto l\u00e9to. <\/p>\n","protected":false},"excerpt":{"rendered":"

(Praha, 20. \u010dervence 2023) \u010cesko um\u00ed obnovovat pam\u00e1tky. Potvrzuje to ocen\u011bn\u00ed Europa Nostra Awards 2023, kter\u00e9 z\u00edskal parostrojn\u00ed pivovar v Lob\u010di. Pracovali na n\u011bm architekti Jana a Pavel Prouzovi. Historie va\u0159en\u00ed piva ve st\u0159edo\u010desk\u00e9 Lob\u010di sah\u00e1 a\u017e do roku 1586. Pivovar a sladovna byly dlouhou dobu v nep\u0159etr\u017eit\u00e9m provozu, v 90. letech 19. stolet\u00ed do\u0161lo k modernizaci,…<\/p>\n","protected":false},"author":1,"featured_media":39907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[401,998],"tags":[2340,2982,2981],"class_list":["post-39906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceske-armenske-zpravy","category-novinky","tag-cesko","tag-lobec","tag-pivovar"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/39906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=39906"}],"version-history":[{"count":2,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/39906\/revisions"}],"predecessor-version":[{"id":39920,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/39906\/revisions\/39920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/39907"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=39906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=39906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=39906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}