<\/p>\n\n\n\n
<\/a>(Praha, 3. \u010dervence 2023) <\/strong>Podn\u00edtit zv\u011bdavost Ital\u016f a nal\u00e1kat je na \u010desk\u00e9 hrady a z\u00e1mky, ale t\u0159eba i do l\u00e1zn\u00ed a na aktivn\u00ed dovolenou do \u010cesk\u00e9 republiky. O to se nov\u011b sna\u017e\u00ed Centr\u00e1la cestovn\u00edho ruchu CzechTourism v It\u00e1lii pomoc\u00ed s\u00e9rie cestovatelsk\u00fdch podcast\u016f. <\/strong><\/p>\n\n\n\n Po covidov\u00e9 pandemii se Italov\u00e9 je\u0161t\u011b minul\u00fd rok zdr\u00e1hali ve velk\u00e9m vyr\u00e1\u017eet na zahrani\u010dn\u00ed dovolenou. Ukazuje se ale, \u017ee letos se p\u0159\u00edjezdy host\u016f z It\u00e1lie zvy\u0161uj\u00ed a v \u017eeb\u0159\u00ed\u010dku n\u00e1v\u0161t\u011bvnosti se dr\u017e\u00ed na 5. p\u0159\u00ed\u010dce. V leto\u0161n\u00edm prvn\u00edm \u010dtvrtlet\u00ed jich do \u010ceska p\u0159ijelo t\u00e9m\u011b\u0159 90 tis\u00edc, co\u017e je zna\u010dn\u00fd meziro\u010dn\u00ed n\u00e1r\u016fst, a to o 167 % oproti roku 2022. <\/p>\n\n\n\n Desetiminutov\u00e9 podcasty, kter\u00e9 vznikaj\u00ed d\u00edky zahrani\u010dn\u00edmu zastoupen\u00ed CzechTourismu v It\u00e1lii, maj\u00ed je\u0161t\u011b v\u00edc podn\u00edtit zv\u011bdavost Ital\u016f a nal\u00e1kat je do m\u00edst, kter\u00e1 stoj\u00ed za to objevovat. Podcasty vypr\u00e1v\u00ed o region\u00e1ln\u00edch zaj\u00edmavostech, kter\u00e9 jsou vyb\u00edr\u00e1ny i s ohledem na r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny poslucha\u010d\u016f a potenci\u00e1ln\u00edch turist\u016f.<\/p>\n\n\n\n \u201cPodcasty jsou modern\u00edm n\u00e1strojem, kter\u00fd m\u016f\u017eeme dob\u0159e vyu\u017e\u00edvat jako n\u00e1stroj i pro zv\u00fd\u0161en\u00ed z\u00e1jmu zahrani\u010dn\u00edch turist\u016f o \u010cesko. Italov\u00e9 nej\u010dast\u011bji objevuj\u00ed kulturn\u00ed pam\u00e1tky nebo t\u0159eba m\u00edstn\u00ed gastronomii, vyhled\u00e1vaj\u00ed tak\u00e9 spole\u010densk\u00fd \u017eivot a z\u00e1\u017eitky, ale i p\u011b\u0161\u00ed turistiku nebo p\u0159\u00edrodn\u00ed pam\u00e1tky. A jejich pr\u016fm\u011brn\u00e1 \u00fatrata za osobu a den byla v 1. \u010dtvrtlet\u00ed leto\u0161n\u00edho roku 2 895 K\u010d,\u201d<\/em> \u0159\u00edk\u00e1 \u0159editel \u010cesk\u00e9 centr\u00e1ly cestovn\u00edho ruchu \u2013 CzechTourism Jan Herget <\/strong>a dod\u00e1v\u00e1, \u017ee z\u00e1jmem \u010ceska je vr\u00e1tit po\u010dty zahrani\u010dn\u00edch turist\u016f na \u010d\u00edsla p\u0159ed pandemi\u00ed covidu-19. S t\u00edm mimo jin\u00e9 pom\u00e1h\u00e1 i reklamn\u00edmi experty oce\u0148ovan\u00e1 kampa\u0148 Tradice<\/a>, kterou lze vid\u011bt ve 14 zem\u00edch sv\u011bta podle bonity. It\u00e1lie je jednou z nich. <\/strong><\/p>\n\n\n\n Krom\u011b toho budou Italy ka\u017ed\u00fd m\u011bs\u00edc l\u00e1kat i tematick\u00e9 podcasty. Napl\u00e1novan\u00e1 je s\u00e9rie osmi d\u00edlu. Obyvatel\u00e9 ji\u017en\u00ed Evropy se v nich dozv\u011bd\u00ed nejen o tradi\u010dn\u00edch turistick\u00fdch c\u00edlech, jako jsou hrady a z\u00e1mky, ale taky o zp\u016fsobech, jak tr\u00e1vit v \u010cesku aktivn\u00ed dovolenou nap\u0159\u00edklad na cyklostezk\u00e1ch. Zjist\u00ed tak\u00e9, kam vyrazit s d\u011btmi, pro\u010d objevovat tradi\u010dn\u00ed region\u00e1ln\u00ed j\u00eddla, jak\u00e9 l\u00e1zn\u011b a wellnes \u010cesko nab\u00edz\u00ed, nebo \u017ee stoj\u00ed za to vid\u011bt n\u011bco, co jinde nenajdou jako J\u00edzdu kr\u00e1l\u016f, \u010desk\u00e9 sklo a k\u0159i\u0161\u0165\u00e1l nebo modrotisk. A chyb\u011bt nebude ani pozv\u00e1nka do \u010ceska v dob\u011b adventu.<\/p>\n\n\n\n \u201cN\u00e1\u0161 cestovatelsk\u00fd podcast obsahuje nejen n\u00e1pady a post\u0159ehy, ale i unik\u00e1tn\u00ed kuriozity, historky, informace o slavn\u00fdch osobnostech, ale i o oby\u010dejn\u00fdch lidech. Zkr\u00e1tka se sna\u017e\u00edme zprost\u0159edkovat atmosf\u00e9ru na\u0161\u00ed zem\u011b. V ka\u017ed\u00e9m p\u0159\u00edb\u011bhu je nav\u00edc rozhovor s italsk\u00fdm travel blogerem, kter\u00fd m\u00e1 k dan\u00e9mu t\u00e9matu vztah a kter\u00fd v minulosti \u010cR nav\u0161t\u00edvil. Sna\u017e\u00edme se vypr\u00e1v\u011bn\u00ed prom\u011bnit v neodolatelnou v\u00fdzvu k osobn\u00edmu objevov\u00e1n\u00ed \u010desk\u00fdch m\u00edst a re\u00e1li\u00ed,<\/em>\u201d popisuje obsah podcast\u016f \u0159editel zahrani\u010dn\u00edho zastoupen\u00ed CzechTourism pro It\u00e1lii Lubo\u0161 Rosenberg.<\/strong><\/p>\n\n\n\n Podcast \u201cPro\u017e\u00edvej \u010cesko\u201d je v tuto chv\u00edli k dispozici na str\u00e1nk\u00e1ch VisitCzechia<\/a> a na Spotify<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" (Praha, 3. \u010dervence 2023) Podn\u00edtit zv\u011bdavost Ital\u016f a nal\u00e1kat je na \u010desk\u00e9 hrady a z\u00e1mky, ale t\u0159eba i do l\u00e1zn\u00ed a na aktivn\u00ed dovolenou do \u010cesk\u00e9 republiky. O to se nov\u011b sna\u017e\u00ed Centr\u00e1la cestovn\u00edho ruchu CzechTourism v It\u00e1lii pomoc\u00ed s\u00e9rie cestovatelsk\u00fdch podcast\u016f. Po covidov\u00e9 pandemii se Italov\u00e9 je\u0161t\u011b minul\u00fd rok zdr\u00e1hali ve velk\u00e9m vyr\u00e1\u017eet na…<\/p>\n","protected":false},"author":1,"featured_media":39070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[153,401,133,998],"tags":[2185],"class_list":["post-39059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-czech-republic-cs","category-ceske-armenske-zpravy","category-czech-armenian-news-cs","category-novinky","tag-czechtourism"],"_links":{"self":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/39059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/comments?post=39059"}],"version-history":[{"count":1,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/39059\/revisions"}],"predecessor-version":[{"id":39060,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/posts\/39059\/revisions\/39060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media\/39070"}],"wp:attachment":[{"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/media?parent=39059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/categories?post=39059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orer.eu\/cs\/wp-json\/wp\/v2\/tags?post=39059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}